Impact Of Branding And Advertisement On The Marketability Of SME

Impact Of Branding And Advertisement On The Marketability Of SME

Table Of Contents

Preliminary Page(s)

• Cover Page
• Title Page
• Certification
• Dedication
• Acknowledgment
• Abstract
• Table of Content

Chapter One:

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Objectives of the Study
• 1.4 Research Questions
• 1.5 Research Hypotheses
• 1.6 Significance of the Study
• 1.7 Scope of the Study
• 1.8 Limitation of the Study
• 1.9 Definition of Terms

Chapter Two:

Review of Related Literature

• 2.1 Introduction

Chapter Three:

Research Methodology

• 3.1 Introduction
• 3.1 Research Design
• 3.3 Area of the Study
• 3.4 Population of the Study
• 3.5 Sample Size and Sampling Techniques
• 3.6 Instrumentation
• 3.7 Validation of the Instrument
• 3.8 Administration of the Instrument
• 3.9 Method of Data Analysis

Chapter Four:

Presentation, Analysis and Interpretation of Data

• 4.1 Introduction
• 4.2 Presentation and Analysis of Data
• 4.3 Testing of Hypotheses
• 4.4 Discussion of Findings

Chapter Five:

Summary, Conclusion and Recommendations

• 5.1 Introduction
• 5.2 Summary
• 5.3 Conclusion
• 5.4 Recommendations
• References
• Appendix 1
• Appendix 2

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