Impact Of Branding And Advertisement On The Marketability Of SME

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Impact Of Branding And Advertisement On The Marketability Of SME


Table Of Contents


Preliminary Page(s)

  • Cover Page
  • Title Page
  • Certification
  • Dedication
  • Acknowledgment
  • Abstract
  • Table of Content

Chapter One:

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypotheses
  • 1.6 Significance of the Study
  • 1.7 Scope of the Study
  • 1.8 Limitation of the Study
  • 1.9 Definition of Terms

Chapter Two:

Review of Related Literature

  • 2.1 Introduction

Chapter Three:

Research Methodology

  • 3.1 Introduction
  • 3.1 Research Design
  • 3.3 Area of the Study
  • 3.4 Population of the Study
  • 3.5 Sample Size and Sampling Techniques
  • 3.6 Instrumentation
  • 3.7 Validation of the Instrument
  • 3.8 Administration of the Instrument
  • 3.9 Method of Data Analysis

Chapter Four:

Presentation, Analysis and Interpretation of Data

  • 4.1 Introduction
  • 4.2 Presentation and Analysis of Data
  • 4.3 Testing of Hypotheses
  • 4.4 Discussion of Findings

Chapter Five:

Summary, Conclusion and Recommendations

  • 5.1 Introduction
  • 5.2 Summary
  • 5.3 Conclusion
  • 5.4 Recommendations
  • References
  • Appendix 1
  • Appendix 2

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