The Effects Of Sex Appeal In Billboard Advertising Campaigns For Soap, Cream, And Perfume Products

Table of Content

Chapter One

Introduction

• 1.01 Background To The Study
• 1.02 Statement Of The Problem
• 1.03 Aim of The Study
• 1.04 Research Questions
• 1.05 Research Hypothesis
• 1.06 Significance of The Study
• 1.07 Scope of The Study
• 1.08 Operational Definition of Terms

Chapter Two

Literature Review

• 2.01 Introduction/Summary of Content
• 2.02 Conceptual Framework
• 2.03 Theoretical Framework
• 2.04 Empirical Study
• 2.05 Other Concepts
• 2.06 Appraisal of Literature Review

Chapter Three

Methodology

• 3.01 Research Design
• 3.02 Study Area
• 3.03 Population of The Study
• 3.04 Sample & Sampling Techniques
• 3.05 Sampling Procedure
• 3.06 Instruments & Data Collection Technique
• 3.07 Ethical Consideration
• 3.08 Method of Data Analysis

Chapter Four

Results

• 4.01 Presentation of Data
• 4.02 Analysis for Research Questions
• 4.03 Test of Hypothesis
• 4.04 Discussion of Findings

Chapter Five

Summary, Conclusion and Recommendations

• 5.01 Introduction
• 5.02 Summary
• 5.03 Conclusion
• 5.04 Recommendations
• 5.05 Limitations of the Study
• 5.06 Suggestions for Further Research
• References
• Appendix
• Questionnaire

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