The Impact Of Advertising In A Corporate Organization

Project and Seminar Material for Mass Communication

Abstract

The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.

Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.
The second chapter treats the literature reviews as it relates to advertising and corporate Organization .

Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.

The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.

Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.

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