Effect Of Advertisement On Consumer Purchase Decision In Food And Beverages Industry

Effect Of Advertisement On Consumer Purchase Decision In Food And Beverages Industry

Chapter One

1.0 Introduction

The success of any business organization depends on the level and rate at which it can penetrate into the complex and dynamic market. They increasing complexity of modern business environment has made it possible without engaging in some kind of manipulation of some promotional mix especially advertising. Therefore advertising as an element of promotional mix become indispensable materials with which organization makes their products known to the consuming populace.
However advertising cannot be taken with levity in the marketing of an organization to create awareness about its product and to make its product well known and more acceptably by consumers. The above challenges in the business environment and some industries have prompted this research work.

1.1. Statement Of Problem

Effects of a advertising on consumers range from creating an awareness of the product or service to influencing a buying decision. Advertising can create a shift in thinking by consumers, which may take different forms.
However, brand awareness future buying decision effects won’t likely influence consumers to buy the product immediately.

Finally, advertising ignites viewers desires because of unimportant things and lead many into fraud

1.2. Objectives Of The Study

1. To examine the justification for advertisement in an organization.
2. To ascertain various form of advertisement strategies adopted by industry.
3. To examine the impact of advertisement in purchasing decision of consumers.

1.3. Important Of The Study

There are numerous importance that would be evaluated and generated from this study are the following.
This study will benefit to business administration and marketing students by aiding and easing their learning.
For business people, it will help them to know the best way of advertising their products known to the people and to bring about more profit to them,

Academically, the study will benefit the incoming students aiming at focusing on advertising as their research study. They will be able to retrieve useful information necessary for the study.

To the society or economy generally this study improved sales and increase profit of industries which will in turn facilitate high rate employment as a result of increasing in product and revenue.

Effect Of Advertisement On Consumer Purchase Decision In Food And Beverages Industry

The complete material will be sent to you in just 2 steps.

Quick & Simple…

Make payment of ₦3,000: through USSD Transfer, Bank Mobile App, ATM Transfer, or POS Transfer to:

	Account No.: 0811003731
	Name: Samphina Academy
	Account Type: Current

Or Click Here to pay with Debit Card

Send the following details through Text Message or WhatsApp Messenger | +234-8143831497

• Payment Details 
• Email Address 
• Effect Of Advertisement On Consumer Purchase Decision In Food And Beverages Industry

The complete material will be sent to your email address after receiving your payment information | T & C Apply

  Contact Our Help Desk

You may also like:

Disclaimer

This research material “Effect Of Advertisement On Consumer Purchase Decision In Food And Beverages Industry” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.

samphina.com.ng is only providing this material “Effect Of Advertisement On Consumer Purchase Decision In Food And Beverages Industry” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.