Tourism Industry; An In-Road To Cultural Upliftment

Project and Seminar Material for Tourism and Hospitality

Tourism Industry; An In-Road To Cultural Upliftment

Chapter One


1.1 Background Of The Study

Cultural tourism is one of the largest and fastest growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance the competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive market place, and to create local distinctiveness in the face of globalisation.

The impact of tourism industry on cultural upliftment examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on the case study. Olumo rock in Abeokuta, that illustrate the different facets of the relationship between the culture, tourism and regional attractiveness, and the policy interventions which can enhance the relationship, this research work shows how a strong link between tourism industry and cultural upliftment can be forestered to assist places become more attractive to tourists, as well as increasingly their competitiveness as locations to live work and invest in.

This project is essential reading for academic national and local policy makers and practitioners and all those in the tourism sector who wish to understand the tourism industry as an in-road to cultural upliftment.

1.2 Statement Of The Study

It is eronously believed that our cultural heritage is gradually being pushed aside by technological advancements. Therefore, this research work is interested in finding answers to how the tourism industry can enhance the cultural upliftment within the relationship between tourism industry and cultural upliftment.

1.3 Purpose Of The Study

The main propose of this study is to examine the importance of tourism to human existence, relationship between culture and tourism industry, culture, tourism, an in-road to cultural upliftment.

1.4 Research Question

The following questions were put forward to further assist in focusing the researcher’s attention with regards to the tourism industry as an in-road to cultural upliftment.

  1. What is tourism industry?
  2. What is culture and cultural upliftment?
  3. What relationship exists between tourism and culture?
  4. How can we make tourism industry to be an essential tool for cultural upliftment?

1.5 Research Hypotheses

Taking a cue from the research questions above, the researcher put forward the following hypothetical statements.

  1. Culture and tourism are increasingly being used to promote destinations and enhance their competitiveness and attractiveness.
  2. Tourism is envisaged as leading to the management of all resources in such away that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes and biologic al diversity.
  3. Tourism industry provides employment for people involved in that sector and it is a means by which the culture of people of particular place can be shown and sell to the whole world.

1.6 Scope Of The Study

This research work is limited to Olumo rock which is a major tourist destination in Abeokuta Ogun State.

1.7 Limitation Of The Study

In the course of this research work, the researcher encountered problems such as financial and time constraints, lack of right and informative materials and journals.

1.7 Definition Of Terms


Is the travel for recreational, leisure or business purposes.


The production of goods from raw materials especially in factories.

Tourism Industry:

This is the business of providing things for people to do, places for them to stay etc. while they are on holiday.


Someone who is traveling or visiting a place for people to do.

Tourism Industry; An In-Road To Cultural Upliftment

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Tourism Industry; An In-Road To Cultural Upliftment


This research material “Tourism Industry; An In-Road To Cultural Upliftment” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”. is only providing this material “Tourism Industry; An In-Road To Cultural Upliftment” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

How to defend your research work

This is a general guide on how to defend your research work:

1. Prepare For Questions:

If you are preparing for questions that may be asked during your defense, then your answers will flow smoothly and effectively. This will prove your knowledge on the subject e.g “Tourism Industry; An In-Road To Cultural Upliftment“, and strengthening your argument. Ask friends and family, read your work for them to listen to your presentation, and write down questions. You may be lucky the panel will ask you those you have already prepared on.

2. Strong Summary:

Summarizing your chapters will help keep your audience focused because it is easy for a mind to drift, so providing summaries will ensure your panel will follow along, even if they lose focus for a brief moment. Visual aides, such as graphs and power-point presentations can be very helpful. If you are going to use these, make sure you will practice your presentation with them.

3. Be Confident in Your Research Work:

Not knowing your topic “Tourism Industry; An In-Road To Cultural Upliftment” inside out will cause you to struggle and ultimately fail with your defense. You need to know the subject from every angle to ensure you are fully prepared for any question that may come your way.

4. Conclusion:

Reinforce your findings to conclude your defense. The finale of your presentation should focus on proving the work that has been done. You may need to recap on what has changed and remained unchanged, if is necessary.

5 . Listen:

Before you get defensive or recite a particular answer, make sure you truly understand the question being asked. Being a good listener is an important quality, because providing an inaccurate or off-topic answer will also weaken the validity of your paper.

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