Assessing The Challenges Of Small And Medium Sized Hospitality And Tourism Industry In Nigeria

Project and Seminar Material for Tourism and Hospitality

Assessing The Challenges Of Small And Medium Sized Hospitality And Tourism Industry In Nigeria


Abstract


The study investigated the challenges of small and medium sized hospitality and tourism industry in Nigeria. This was after the realization that the area had numerous tourist attractions. The challenge was how to tap these potentials. The study was guided by the following specific objectives: to identify the potentials for small and medium sized hospitality and tourism industry in Nigeria; to find out the limitations to small and medium sized hospitality and tourism industry in Nigeria; and to examine the ways of promoting small and medium sized hospitality and tourism industry in Nigeria. To achieve the objectives, the study was guided by the following research questions: what are the potentials for small and medium sized hospitality and tourism industry in Lagos state? What are the limitations to small and medium sized hospitality and tourism industry in Lagos state? In which ways can small and medium sized hospitality and tourism industry be promoted in Lagos state? The study design took the form of a case study design that involved an in-depth and holistic study of the challenges of tourism in Lagos state. The study also involved purposive sampling in which the data sought were qualitative. A sample of 50 respondents was selected for the study. The sample included visitors/tourists, transport operators, lodge, restaurants and hotel workers, managers of tourist sites, academics, tour operators and opinion leaders. The data were collected using interviews and observations for primary data and documents analysis for secondary data. Data analysis began with the editing of the data of errors. This was then followed by the qualitative analysis of the data. This involved the literal description and narration of the emerging issues and quoting extensively in verbatim out of which authentic conclusions were made


Chapter One


Introduction

1.1 Background of the Study

In recent times, small and medium scale business has been a major source of revenue to most urban dwellers in Nigerian cities. World Tourism Organization (2016) has pointed out that hotels are now regarded as one of the best monuments in developed and developing countries of world. First class hotels in Abuja, Lagos, Port-Harcourt, Calabar, Kano, Kaduna, etc now rank one of the best tourist attractions in Africa. This is evidence that hotels and recreational centers serve as tourism centers through the provision of tourism facilities in most Nigerian Cities (Fred, 2017). Awaritefe (2004) opined that environmental perception is one of the psychological processes that occur as a result of the interaction of humans with their environment. Awaritefe (2003) emphasize the significance of positive perceptions by consumers in their selection of holiday resorts. This implies that small and medium sized hospitality and tourism industry plays significant role in the development of Lagos. Small scale business such as hotels and recreational centers is necessary as it is imperative to incorporate new business idea in form of entrepreneurship in business which will equip tourists to meet the socio-economic requirement of the world of work. It will empower the young youths and provide job for the timid unemployed youths in Nigeria (Evans, 2016). Through small scale businesses, they can explore the business and economic opportunities around them to become self-employed and create job for other people. Through small scale business, specific skills that are needed for successful entrepreneurship is taught such as the knowledge of the business environment, managerial skills, marketing strategies etc. According to Martins (2017), small scale businesses which is an essential tool for economic development, will take cognizance of the need to provide unemployed youths with the ability and skills to be gainfully employed upon completion of their programme as well as prepare them for setting up their small businesses as entrepreneurs. All these are in tandem with the National Economic Empowerment and Development Strategies (NEEDS) thrust on value orientation, employment generation and wealth creation. As observed by Elvis (2014), tourism has been of great help to most entrepreneurs who see the need of venturing into small scale businesses such as hotels and recreational centers. The Lagos State Ministry of Culture and Tourism Development in 2016 declared Lagos state hotels which meets tourism requirement as tourist’s sites. In this vein, the World Tourism Organization (WTO) in recent years has approved various hotels such as Chariton Hotel, Abuja and Leki Suit, Lagos as monuments and tourists attractions (Tourism Factbook, 2017). Osuala (2009) predicted that small scale business at grass root level will not only drastically reduce social vices among the youth but will also cater for all interests, the dropouts, the handicapped, the geniuses and other physically-fit persons. Small scale business at grass root entails the strategies as adopted by the tourists, which vary from locations to locations. A hotel which is usually positioned at urban centers and open places will always have more people patronizing it than that located in villages and remote areas that are inaccessible. Okon (2002) confirmed that small scale business strategies include not only the manner of presentation of tourist facilities, but everything that he/she (tourists) does in the way of arranging tourism items within the hotel to tourism activities. According to Obi, (2005) small scale business is much more than opening a business, it involves turning the small business into big business opportunities which eventually become tourist attraction in future. This is in agreement with the tourism approach proposed by Shepherd and Douglas in Agbamu, (2011) and has been touted as an effective path towards developing the entrepreneurial spirit. This approach requires a shift from the traditional small scale businesses to active participation in a real life entrepreneurial environment (Nyanducha, 2006). The approach enables the tourist engage in some activity, reflect upon the activity, derive insight from the analysis and incorporate the result through a change in understanding of what (Sherman, Serbora & Pigman, 2008) calls experiential learning, which is gained through experience. Osuala (2009) opines that small scale business remains a practical experience that empowers the youths for greater challenges of the future, as it will enable the individual to understand how the economic decision he makes will influence his present and future standard of living as he will understand how the labour market functions. Thus, entrepreneurship in business at grass root is supposed to be dynamic, practice-oriented and activity based through the application of different teaching strategies. According to Fred (2017), assessing the challenges of small and medium sized hospitality and tourism industry in Nigeria would help highlight the challenges confronting small and medium sized hospitality and tourism industry in Nigeria with a view to tackling such challenges so that investors can be confident enough to invest in the Nigerian economy which would at the long run help in the socio-economic development of Nigeria. Studies have shown that people have neglected small scale business and business environment have not been friendly for people who do not have the required capital to sustain the business especially the establishment of hotels and recreational centers which requires huge capital and finance. It is against this background that this study is carried out to assess the challenges of small and medium sized hospitality and tourism industry in Lagos state.


1.2 Statement of the Problem

The major problem associated with small scale businesses is the sustainability of the business. Majority of the hotels in Lagos state lack the required hotel facilities needed to make tourists and others comfortable (Evans, 2016). The establishment of hotels requires huge capital and adequate funding. Most hotels managers in Lagos lack the required managerial skill to run the business and the knowledge in making the hotel a tourist attraction sites (Fred, 2017). Awaritefe (2017) in his inaugural lecture highlighted the problems facing Nigerian development and tourism sectors. He opined that most travelers often find it difficult to patronize hotels and recreational centers due to lack of facilities. Another major problem facing the development of hotels in Lagos is the negligence of hotel owners who see hotel business as profit making rather than tourism venture. Tourism is best effective if hotels are developed and provided with the tourism items needed so as to make tourists who wish to lodge after the see-sighting such as the case of Obudu Cattle Ranch and Tinapa, Calabar, Cross River State. It has been observed that small scale businesses have not yielded much profit as expected. This often discourages businessmen/women who wish to venture into hotel business since they see it as seasonal business. Resource are therefore diverted to other sectors thereby causing serious setback in tourism since hotels when developed to world standard are major sources of tourist attraction in developed and developing world. Most hotels which are located in flooded areas and difficult terrain face usually have low patronage since most tourists prefer accessible areas than inaccessible routes. These problems have hindered the development of hotels in Lagos at large. This study is therefore carried out to address the aforementioned problems.


1.3 Objective of the Study

The objective of this study is to assess the challenges of small and medium sized hospitality and tourism industry in Lagos. The study will achieve the following objectives;

  1. To identify the potentials for small and medium sized hospitality and tourism industry in Lagos State.
  2. To find out the limitations to small and medium sized hospitality and tourism industry in Lagos State.
  3. To examine the ways of promoting small and medium sized hospitality and tourism industry in Lagos State.

1.4 Purpose of the Study

The purpose of this study was assessing the challenges of small and medium sized hospitality and tourism industry in Nigeria.


1.5 Significance of the Study

This study focuses on the assessment of hotels in Lagos. This will enhance the development of hotels since they act as tourist attraction centers. The overall consideration of the significance of the study will be summarized in the following statements.

  1. Fill the gap in the literature in the areas of hotel development,
  2. It become not a primary but a secondary source of information for researchers, academicians and practitioners,
  3. Serve as guiding documents for policy makers for the adaption, formulation and implementation of a genuine urban development strategies, efficient urban management, migration policy, through hotel establishment, etc.
  4. Give insight for the town administrators about the existing and emerging socio-economic challenge of the migrants in relation with the socio-economic services provided by the town administration.

1.6 Scope and Limitation of the Study

The scope of the study covers challenges facing small and medium sized hospitality and tourism industry in Nigeria. The researcher encounters some constrain which limited the scope of the study;

a) Availability of Research Material:

The research material available to the researcher is insufficient, thereby limiting the study

b) Time:

The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.


1.7 Research Questions

To achieve the stated objective, the study was guided by the following research questions:

  1. What are the potentials for small and medium sized hospitality and tourism industry in Lagos State?
  2. What are the limitations to small and medium sized hospitality and tourism industry in Lagos State?
  3. In which ways can small and medium sized hospitality and tourism industry be promoted in Lagos State?

1.8 Definition of Terms

Challenges:

A call to someone to participate in a competitive situation or fight to decide who is superior in terms of ability or strength.

Small Scale Hotel:

A motel, an abbreviation for “motor hotel”, is a small-sized low-rise lodging establishment similar to a limited service, lower-cost hotel, but typically with direct access to individual rooms from the car park


1.9 Organization of the Study

This research work is organized in five chapters, for easy understanding, as follows

  • Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
  • Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
  • Chapter three deals on the research design and methodology adopted in the study.
  • Chapter four concentrate on the data collection and analysis and presentation of finding.
  • Chapter five gives summary, conclusion, and recommendations made of the study

Chapter Five


Summary, Conclusions and Recommendations

5.1 Summary

This study investigated the challenges of small and medium sized hospitality and tourism industry in Lagos State. The numerous attractions in Lagos State that are environment were laying a foundation for small and medium sized hospitality and tourism industry. The challenge was how to harness this potential into a reality. Tourism generates unlimited opportunities, foreign exchange, employment, taxes, skills and technologies. It is also an engine for economic diversification. The study was qualitative and conducted usin (ÿ a case study design and purposive sampling technique. The data were collected using interviews and observations [for primary data] and documents analysis [for secondary data]. The objectives of the study were to identify the potentials for small and medium sized hospitality and tourism industry in Lagos State; to find out the limitations to small and medium sized hospitality and tourism industry in Lagos State; and to examine the ways of promoting small and medium sized hospitality and tourism industry in Lagos State tourism. The study established that the potentials for small and medium sized hospitality and tourism industry in Lagos State in rested on environmental and human factors [historical and cultural features, accessibility, accommodation, and political and economic stability] which motivate people to visit the area. The study also found out that the limitations to small and medium sized hospitality and tourism industry in Lagos State were political, social, economic and environmental. Lastly, the study established that to promote small and medium sized hospitality and tourism industry in Lagos State, it needed publicity, infrastructural development, conservation and capacity building


5.2 Conclusions

In view of the above findings the following conclusions were made:

The first objective of this study was to identify the potentials for small and medium sized hospitality and tourism industry in Lagos State. The study concludes by noting that the potentials for small and medium sized hospitality and tourism industry in Lagos State will for the years to come remain underdeveloped and some unnoticed not until those who wield power and influence realize that tourism can develop outside the national parks and also internalize the role of tourism in national development.

The second objective of this study was to find out the limitations to small and medium sized hospitality and tourism industry in Lagos State. The study concludes by noting that the political and structural bottlenecks that infest the economy of Nigeria as a whole, the sector of tourism will consistently develop at a pedestrian speed, keeping places such as Lagos State at the peripheral of tourism in the country.

The third objective of the study was to examine the ways of promoting small and medium sized hospitality and tourism industry in Lagos State. The study concludes by noting that small and medium sized hospitality and tourism industry in Lagos State could become a major destination for holiday makers if there was substantial invest in the infrastructure [roads, accommodation], conservation, capacity building [manpower development]and publicity of the potentials of tourism. Short of this, small and medium sized hospitality and tourism industry in Lagos State will continue to be a dream.


5.3 Recommendations

The study established that the potentials for small and medium sized hospitality and tourism industry in Lagos State rested on the environment and human factors [historical, religious and cultural features, accessibility, accommodation, and political and economic stability]. The study also found out that the limitations to small and medium sized hospitality and tourism industry in Lagos State were political, social, economic and environmental. Lastly, the study established that the promotion of small and medium sized hospitality and tourism industry in Lagos State needed publicity, infrastructural development, conservation and financial injection. The researcher therefore, made the following recommendations:

First, the study recommends the need for aggressive marketing of the tourist attractions of Lagos State (through the Internet [social media], media [radio. TV, newspapers], brochures and magazines) and investment in the infrastructure so as to harness the potential that is largely unexploited.

Secondly, the study recommends the need for a strong and effective body that promotes Lagos State to the rests of the world as a major destination for holiday makers and investors by echoing on her relative stability and her cultural. religious, historical, landscape, floral and faunal diversities.

The attraction of investors in tourism, rigorous advertisement, infrastructural development. and conservation, consolidation of political stability, and apprenticeship and training.

5.3.1 Recommended areas for further studies
  1. Development of religious tourism in Lagos State
  2. Exploring the potentials of business tourism in Lagos State

Assessing The Challenges Of Small And Medium Sized Hospitality And Tourism Industry In Nigeria


Project Material Download

3,000 Naira


The complete material will be sent to you in just 2 steps.

Quick & Simple…


Step One Purchase

Make payment of ₦3,000: through USSD Transfer, Bank Mobile App, ATM Transfer, or POS Transfer to:

Access Bank PlcAccount No.: 0811003731
Name: Samphina Academy
Account Type: Current

Or Click Here to pay with Debit Card

FOR CLIENTS OUTSIDE NIGERIA:
Click Here to pay with Debit Card ($15)
GHANA – Make Payment of 60 GHS to MTN MoMo, 0553978005, Douglas Osabutey 

  PAY WITH CRYPTOCURRENCY


Step Two Purchase

Send the following details through Text Message or WhatsApp Messenger | +234-8143831497

  • Payment Details 
  • Email Address 
  • Assessing The Challenges Of Small And Medium Sized Hospitality And Tourism Industry In Nigeria

The complete material will be sent to your email address after receiving your payment information | T & C Apply


  Contact Our Help Desk


You may also like:

⚠️ Need a different topic? Perform a quick search



Get A Complete Business Plan For Any Business In Nigeria

Business Plan for Businesses in Nigeria

  Business Plans in Nigeria


Disclaimer


This research material “Assessing The Challenges Of Small And Medium Sized Hospitality And Tourism Industry In Nigeria” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.

samphina.com.ng is only providing this material “Assessing The Challenges Of Small And Medium Sized Hospitality And Tourism Industry In Nigeria” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.