Public Relation As An Aid To Successful Government In Administration (A Case Study Of Orient Broadcasting Corporation Owerri Imo State)
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The research project is strictly embarked on fin ding how public relations as an aid to successful government in administration (a case study of orient TV & Radio) corporation of Imo state. This research work has five chapters. Chapter one contains a general description of public relation as seen by different people/Authors and why it is important to have a public relation department in every organization, the scope and limitations of the study and finally the definition of terms. A number of related literature examined by other authors as it relates to public relation and its activities are highlighted in chapter two. Chapter three deals with the design of the study and the method used in collecting relevant data, it also deal with the way the questionnaire were distributed and finally the treatment of data. The data gotten from the research surveyed were analyzed and interpreted also similar questions on questionnaire were compared in chapter four. Summary, conclusion and recommendations where made in chapter five of this project work.
The term public relation has already been defined from different perspectives by different authors.
According to Nwokoye (1984) public relations is the activities of a corporation union, government or other organization in building and marketing sound and productive relations with special public such as customers, employee of stock holder and also with the public at large so as to adapt its self to its environment and interprets its self to the society.
According to Busch and Houston (1995) public relation is the management of an organization designed to elicit from one or more public a general positive feelings towards the organization and its product” Busch and Houston further stated that “public relation as the management function which evaluate public attitude, identified policies and procedures of an individual or an organization with the public interest and execute programme of action to earn public understanding and acceptance.
Ajala (1992) is of the opinion that public relations is the totality of an organization or individuals performance aimed at earning public firms which results in continued growth, mutually beneficial to the organization or from the individual and the society which it operates. From the main orient Radio and TV services and all other institution or form can do nothing without effective public relation in other words, every industry depends mainly for its efficiency and success and mentally understanding the organization and its public. Effective public relation also serves as a form through which the limited liability companies exposes promotes, depends and obtain goodwill in an inquisitive society like ours. It is necessary for Orient corporation to readily public its activities so as to avoid suspicious. Even in buying and selling concepts, public relation is a major instrument used to inform middle men, employees and customer about what the quality or company is doing to improve their product and grants, intimate them with new strategies and extent of achievements.
Public relations as an aid to successful environment in administration is aimed at breaking the unfriendly relation between the government and the public and also companies who find it difficult not to solve the customers problem. Manufacturers and service providers are now aware that public relations close not only ensure good relation with the public also strive towards increasing customers patronage.
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How to nail it on the head during your project defence
You are through with writing that project. Now what?
You have found yourself at that point where you have to defend what you have written. Of course you have to stand in front of your supervisor and other literary personalities to prove that you know what you wrote in your project paper. Unfortunately, the more you think about it, the more it looks like you are about to face a legion. It is not a war. But the emotion of dread welling up inside of you makes it look like one. So now you are asking yourself questions.
- How am I going to start?
- I hope I will do well enough to get an A.
You really want to nail it, but you need to come to terms with exactly how to get everything in perfect control. Especially your emotions of fear that seem to make a wreck of you every time you think about public speaking.
So here is the deal. I want to help you avoid that feeling that would ruin your precious moment if you dare to let it. And we are going to do it together.
I am going to highlight some very important tips to help you get in control for you to be comfortable enough to move from that feeling of DREAD to CONFIDENT; and making an awesome Impression for that great rating your supervisors should be giving to you so freely.
Consider these tips as you prepare for your defence. We will be taking them one after the other so here we go.
Watch Your Body Language And Keep It Confident:
Can you tell that a person is falling apart if they look confident? … If I can second guess you rightly, am sure you answered no to that question. Remind yourself that you need to come out that way. Now this might seem like a huge big deal when you are dealing with the foreboding. Maintaining a poise of confidence is very important. So find your most comfortable position, sitting or standing and draw up your body. You must exude confidence. It is something you need to do for yourself. People can only see what you allow your body language to show. So you must endeavour to put that out. Remember the story of David and Goliath? … At the end of your defence day, you want to be David.
Dress In Your Most Comfortable And Impressive:
Am sure this one is a no brainer. However I must highlight that you choose comfortable pieces. You don’t want to look so good and yet look like you were forced to wear something that does not belong to you. It’s great to ensure that as impressive as your clothes are on you, that they are also very comfortable.
Speak With Authority:
Going hand to hand with that aura of confidence is your most powerful asset:your words. If you look that confident, your words must not come out like whimpers. To be able to pull this off, you definitely need to speak as deliberately as possible in expressing yourself. Let them also hear what they see.
Use, Your Gestures:
I have often found this to come to my rescue in dealing with shyness and conveying my confidence. Usually it gives you an edge to also drive home your point. You must, however, ensure that you do not over use it. It doesn’t mean that your hands should be flying all over the place. That would be absolutely unnecessary. If you do this well, after a while you will realize that you are not as self-conscious as you used to be at the very start. For most situations, it would have completely disappeared altogether; leaving a really confident you talking.
Have A Good Opening And Closing Line:
Make sure you have perfected a good opening line. You should also be armed with a good closing line too. Try and rehearse it to a friend. If for the first time you presented it, your friend does not say “wow, that’s beautiful” or something like that; just know you need to keep refining it until you get the perfect line. Both opening and closing lines will go a long way in how impressed your panel gets to rate you high.
Make Sure You Know Your Work:
Certainly you should understand how important it is to know your own work from start to finish. Not having in-depth knowledge of your own work is tantamount to a suicide mission. Why should you kill yourself?
When all is said and done, this is what you came to defend in the first place. You should know your work from A to Z.
Prepare For The Questions:
Now this part is truly essential. You must be sure you do not floor all the good work you did on your presentation by not answering correctly. You must pay attention to the questions you are asked to be sure you will give the right answer. Many people get it wrong at this stage and spoil their good presentation. When you do not understand any question do endeavour to ask the person to expatiate what they mean before you answer.
These tips are by no means exhaustive, but applying these tips will give you some necessary advantage you need for a great outcome. Of course that outcome would mean that you eventually earn all your points on this project.