The Public Relation In The Performance Of Commercial Banks In Nigeria: A Case Study Of Zenith Bank Sango

Table of Content

Chapter One: Introduction

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Research Questions
• 1.4 Objective of the Study
• 1.5 Research Hypothesis
• 1.6 Significance of the Study
• 1.7 Scope of the Study
• 1.8 Definition of Terms

Chapter Two: Review of Literature

Review of Literature

• 2.1 Conceptual Framework
• 2.2 Theoretical Framework
• 2.3 Empirical Review
• 2.4 Summary of Literature Review

Chapter Three: Methodology

Methodology

• 3.0 Introduction
• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample Size
• 3.4 Sampling Technique
• 3.5 Instrument for Data Collection
• 3.6 Validity of the Instrument
• 3.7 Reliability of the Instrument
• 3.8 Method Of Data Collection
• 3.9 Method of Data Analysis
• 3.10 Ethical Consideration

Chapter Four: Data Presentation and Analysis

Data Presentation and Analysis

• 4.0 Introduction
• 4.1 Demographic Analysis
• 4.2 Analysis of the role of public relations in enhancing corporate identity in Zenith Bank Sango
• 4.3 Analysis of the impact of public relations on customer engagement and retention in Zenith Bank Sango
• 4.4 Analysis of the effect of public relations on crisis management and reputation protection within Zenith Bank Sango
• 4.5 Analysis of the impact of public relations on market share expansion in Zenith Bank Sango
• 4.6 Test of Hypotheses
• 4.7 Discussion of Finding

Chapter Five: Summary

Summary

• 5.1 Introduction
• 5.2 Summary
• 5.3 Conclusion
• 5.4 Limitations of the Study
• 5.5 Recommendations
• 5.6 Suggestions for Further Studies
• References
• Appendix
• Questionnaire

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