An Evaluation Of Access Bank’s Public Relations Strategy For Reputation Recovery After The Death Of Herbert Wigwe

Table of Content

Chapter One

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Objectives of the Study
• 1.4 Research Questions
• 1.5 Significance of the Study
• 1.6 Scope of the Study
• 1.7 Limitations of the Study
• 1.8 Definition of Terms

Chapter Two

Literature Review

• 2.1 Theoretical Framework
• 2.1.1 Situational Crisis Communication Theory (SCCT)
• 2.1.2 Image Repair Theory
• 2.2 Review of Key Concepts
• 2.2.1 Public Relations Strategies for Crisis Recovery
• 2.2.2 Corporate Reputation Management
• 2.3 Empirical Review
• 2.3.1 Case Studies of Reputation Recovery in Banking
• 2.3.2 Access Bank’s Historical PR Campaigns

Chapter Three

Research Methodology

• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample Size and Sampling Technique
• 3.4 Sources of Data Collection (Secondary Data)
• 3.5 Method of Data Collection
• 3.6 Validity and Reliability of the Data
• 3.7 Method of Data Analysis

Chapter Four

Data Presentation and Analysis

• 4.1 Overview of Herbert Wigwe’s Leadership at Access Bank
• 4.2 Analysis of Access Bank’s PR Strategy Post-Tragedy
• 4.3 Evaluation of Stakeholder Responses and Public Perception
• 4.4 Assessment of Strategy Effectiveness
• 4.5 Discussion of Findings

Chapter Five

Summary, Conclusion, and Recommendations

• 5.1 Summary of Findings
• 5.2 Conclusion
• 5.3 Recommendations
• 5.3.1 Improving Crisis Communication
• 5.3.2 Enhancing Long-Term Reputation Management Strategies
• 5.4 Suggestions for Further Studies
• References

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