Television Programming And Viewers Preferences

Project and Seminar Material for Mass Communication

Television Programming And Viewers Preferences


The research examined the television programming and viewers preferences with a study of NTA viewers in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on perception theory, uses and gratification theory and source credibility theory especially as it is obvious that people use the media for the different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents in Lagos from which 178 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20.

Findings show that majority of the respondents (80.8%) watch NTA programmes on a regular basis, spending at least 1-6 hours watching which is still at on the average. It is further shown that a substantial number of the respondents watch news, movies and sport on television. The respondents are light viewers who watched mostly at home, office/shop and hotel/bar or restaurants. It is recommended that NTA and other broadcast media outfits should from time to time review their programme and carry out audience survey on their programmes to know the perception of the audience since the essence of a programme is the attention paid to it by the audience.

Get Complete Project Material

5,000 5000

The Complete Material Will Be Sent to You in Just 2 Steps

Quick & Simple…

Step One Purchase

Make Payment (Through Transfer) of ₦5,000 to Any of the Account Below

Access Bank PlcAcc No: 0811003731
Samphina Academy
Current Account
Zenith BankAcc No: 1225513212
Samphina Academy
Current Account

Or CLICK HERE To Pay With Debit Card

CLICK HERE To Purchase Material ($15)
Make Payment of 120 GHS to 0553978005 | Douglas Cloud Osabutey | MTN MoMo

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  1. Payment Details

  2. TOPIC: Television Programming And Viewers Preferences

The Complete Material Will Be Sent To You On WhatsApp After Receiving Your Details
T & C Apply

  Contact Our Help Desk

Need a Different Topic? Perform a Quick Search

List of Related Works

Click on Any Topic to Preview the Content

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.