Television Viewing Habit Among Families

Project and Seminar Material for Mass Communication

Television Viewing Habit Among Families


Abstract


This study used a survey design to examine the television viewing habit among families in Osun State. The study was guided by five (5) research questions. The population included all the families in 7Ede North Local Government Area of Osun State; while the sample used for the study included 120parents cutting across the six selected public secondary schools in the study area. An instrument called Television viewing habit (TVH) was developed by the researcher for this study. The data gathered and collated was analysed using frequency tables and percentages. The findings of the study indicated that television affects the viewing habit of families in Osun State. The findings also indicated that television viewing by children does not enhance their performance in school. And the extent to which television has impacted on the lives of families in Osun State is high.With respect to the findings of the study, the researcher recommended that parents should Check out ratings, and, when there are none, find out about content. For example, content in a 1992 R-rated movie is now acceptable for a PG-13. Streaming online videos aren’t rated and can showcase very brutal stuff. More so, advertisers need to be censored and stopped from using immoral or indecent images or visuals in their effort to sell their goods or services, as this may have a negative influence on the viewers.


Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:

Introduction

  • 1.1 Background of the study
  • 1.2 Statement of the problem
  • 1.3 Objective of the study
  • 1.4 Research Question
  • 1.5 Significance of the Study
  • 1.6 Scope of the study

Chapter Two:

Review of Literature

  • 2.1 Conceptual Framework
  • 2.2 Theoretical Framework
  • 2.3 Chapter Summary

Chapter Three:

Research Methodology

  • 3.1 Area of Study
  • 3.2 Research Design
  • 3.3 Population of the Study
  • 3.4 Sample Size Determination
  • 3.5 Sample Size Selection Technique and Procedure
  • 3.6 Research Instrument and Administration
  • 3.7 Method of Data Collection
  • 3.8 Method of Data Analysis
  • 3.9 Validity of the Study
  • 3.10 Reliability of the Study
  • 3.11 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2. Answering Research Question

Chapter Five:

Summary Conclusion and Recommendation

  • 5.0 Summary
  • 5.1 Conclusion
  • 5.2 Recommendation
  • References
  • Appendix

Chapter One


1.0 Introduction

1.1 Background to the Study

According to UNESCO (1999), Television is ubiquitous, with at least one television set present in most family homes in developing countries. It is, therefore, not surprising that time spent in front of a television set watching television, videos or DVDs is one of the most prevalent leisure time activities among young people in developing nations [Larson R.W (1990), Verma S (1990) and Strasburger V.C (2004)].

While there are potential benefits from watching some television programs, videos and DVDs by families, there are concerns that time spent in front of a television, particularly during daylight hours, displaces more cognitively and physically challenging pursuits on the family members [Huston et al; (1999)]. The evidence that physical activity among children and adolescents is displaced by time spent in front of television is, however, equivocal [Biddle et al; (2004)].

Nevertheless, there is consistent evidence that time spent in front of a television is associated with a number of negative outcomes among adolescents, including overweight and obesity [Gortmaker et al; (1996)] (although it has been argued that this relationship is not clinically significant, [Marshall et al; (2004)], poor dietary habits [Jeffery et al; (1998)], and social problems (e.g., aggressive behavior, low school achievement) [Strasburger et al; (2004)].
Despite the enormous evidence on the need for healthy stimulating environment and healthy supportive family interactions for the growing child, television viewing (TV) seems to be replacing family interpersonal interactions. Television viewing according to Van (1990) refers to the art of spending time in front of a television screen while participating actively or passively in what is being displayed.

Television viewing habit refers to the amount of time an individual spends viewing television programmes, the nature of such programmes, the age of the viewer and the viewing hour (Jason and Johnson, 1995). In this study, television viewing habit refers to the average daily viewing time of families in Osun State.

Television viewing habit may impact positively or negatively on the families’ cognitive development. Viewing television programmes for about 1-2 hours daily on the average may enhance families’ cognitive skills development while a habit of 3 hours or more of television viewing of general audience programmes or cartoon shows according to Wiecha, Sobol, Peters, and Gortmaker, (2001) may reduce the time children would spend engaging verbally and socially with family members and significant others which are prerequisite for effective cognitive skills development.

Television viewing is not condemned completely in the life of families. It has some merits if well censored by parents and other adults. A study by Rosenberg (1994) showed that television has been the most effective of all mass media in making people aware of a wide range of human problems ranging from pollution to homelessness and increasing awareness and acceptance of various kinds of illness both physical and mental.

Evra (1998) in his study noted that television viewing can promote pro-social behavior, stimulate the imagination, teach letters and numbers and enhance pre-reading and voluntary reading skills among children in a family.


1.2 Objectives of the Study

The main aim of this study is to investigate the television viewing habit among families in Osun State. The specific objectives under this study are:

  1. To know if television affects the viewing habit of families in Osun State.
  2. To determine if television have impacts on the lives of families in Osun State.
  3. To ascertain if television viewing influences the career choice of family members in Osun State.
  4. To find out how parents/guardians censor the choice of television programmes being watched by family members in Osun State.
  5. To study if television viewing by children enhance their performance in school.

1.3 Research Questions

  1. Does television affects the viewing habit of families in Osun State?
  2. To what extent has Television impacted on the lives of families in Osun State?
  3. Does television viewing influences the career choice of family members in Osun State?
  4. How do parents/guardians censor the choice of television programmes being watched by the family members in Osun State?
  5. Does television viewing by children enhance their performance in school?

1.4 Significance of the Study

This research work deals with the television viewing habit among families in Osun State. As an academic work which intends to pass through the scientific scrutiny in terms of empirical analysis, it aims to the academic knowledge both for the benefit of the researchers and students of great minds. More so, those who want to engage in similar topic will find it very useful by serving as a reference point as very few materials are available on the topic.


1.5 Scope of the Study

The scope of this study covers families in Osun State and specifically discusses the television viewing habits of families in Osun State.

However, the finding of the project work can be well applicable to all other families in other states in Nigeria.


1.6 Definition of Terms

Television:

This is a form of broadcast media which families in Osun State have developed habit for.

Habit:

This is a natural tendency that is developed by families in Osun State.

Family:

This refers to a group of parents and their children that have developed the habit of viewing television.


Chapter Five


Summary, Conclusions and Recommendations:

5.1 Introduction

This chapter summarizes the findings on the television viewing habit among families in Osun State. The chapter consists of summary of the study, conclusions, and recommendations.


5.2 Summary of the Study

In this study, our focus was on the television viewing habit among families in Osun State. The study is was specifically carried out to; know if television affects the viewing habit of families in Osun State, determine if television have impacts on the lives of families in Osun State, ascertain if television viewing influences the career choice of family members in Osun State, and find out how parents/guardians censor the choice of television programmes being watched by family members in Osun State.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondent are parents of selected families in 7Ede North Local Government Area of Osun State.


5.3 Conclusions

Based on the findings of this study, the researcher concluded that;

  1. Television affects the viewing habit of families in Osun State.
  2. The extent to which television has impacted on the lives of families in Osun State is high.
  3. Television viewing influences the career choice of family members in Osun State.
  4. Parents/guardians in Osun state censor the choice of television programmes being watched by the family members by; keeping the screens out of children’s bedrooms, setting limits based on what works for the family moral wise, choosing content that promotes positive development and learning, avoiding violent and otherwise inappropriate content, and taking time to use screens together.
  5. Television viewing by children does not enhance their performance in school.

5.4 Recommendations

Based on the findings of the study, the following recommendations are proffered.

  1. Parents have a huge role to play at least by making efforts to regulate or balance the amount of television content their children are exposed to since the national Broadcasting Commission (NBC) cannot regulate who hooks up to digital medias television. Hence, parents should not let their children spend too much time on television contents as the more time they spend immersed in television contents, the greater its impact and influence.
  2. Parents should Check out ratings, and, when there are none, find out about content. For example, content in a 1992 R-rated movie is now acceptable for a PG-13. Streaming online videos aren’t rated and can showcase very brutal stuff.
  3. Advertisers need to be censored and stopped from using immoral or indecent images or visuals in their effort to sell their goods or services, as this may have a negative influence on the viewers.

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