Attitudes Of Youth Towards Viewership Of NTA Programs In Nigeria; A Study Of Youths In Gboko Metropolis

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Attitudes Of Youth Towards Viewership Of NTA Programs In Nigeria; A Study Of Youths In Gboko Metropolis


Abstract


This study was carried out on the attitudes of youth towards viewership of NTA programs in Nigeria using youths in Gboko Metropolis, Benue State as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of youths in Gboko Metropolis, Benue State. In determining the sample size, the researcher purposefully selected 147 respondents and 141 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables. The result of the findings reveals that NTA programs does not really interest the youths to view. The study also revealed that The youths views NTA programs but not very often or frequently. Furthermore, the study revealed that the youths has negative attitude towards viewership of NTA programs in Nigeria etc. Therefore, it is recommended that messages contained in NTA Benue’s programmes should focus more on contributing positively to behavioral changes in youths in Gboko metropolis. And producers of television programmes should always conduct research to measure the acceptability and effectiveness of their programmes. To mention but a few.


Chapter One


Introduction

1.1 Background of the Study

The Television constitute a significant medium of communication in the 21st century for disseminating information, education, entertainment, and persuasion. Television has the advantage of providing vision for mass communication. The Programmes transmitted serve as the means of attracting audience and determining the viability of the station. According to Ogbuoshi, (2005), television consists of an electronic device which transmit images and sound. Television exacts influences on the social and psychological development of the youth. The television helps to serve the publics’ interest and increase the understanding of the world around us. In Nigeria, television started operation in Ibadan in 1959, as western Nigerian television but later converted to Nigerian Television Authority (NTA) Ibadan. Television affects people differently, depending on the information type and exposure level (Bandura, 1973 & Van, 1990). The government provides measures which regulate and prevent transmission of certain programmes. They ban information and techniques that may be dangerous to the viewing population. Consequently, the Nigerian Broadcasting Commission has in recent times sanctioned some stations over breach of professional conduct (Aliyu, 2010). The study seeks to appraise the attitude of youth towards viewship of NTA programs in Nigeria. A case study of youths in Gboko metropolis, Benue State.


1.2 Statement of the Problem

The use of television for promoting learning and entertainment has taken center place in contemporary society. This is facilitated by the nature of the progrmmes transmitted by the Nigerian television authority. The Television constitutes a significant medium of communication in the 21st century for disseminating information, education, entertainment, and persuasion. Television has the advantage of providing vision for mass communication. The Programmes transmitted serve as the means of attracting audience and determining the viability of the station. Consequently, the problem confronting the study is to appraise the attitude of youth towards viewship of NTA programs in Nigeria. A Case study of youths in Gboko metropolis, Benue State.


1.3 Objectives of the Study

The Main Objective of the research is to proffer an appraisal on the attitude of youth towards viewship of NTA programs in Nigeria. A case study of youths in gboko metropolis. The specific objectives include:

  1. To investigate the relevance of youth viewership of NTA programs.
  2. To determine the attitude of youths towards viewership of NTA programs in Nigeria.
  3. To examine how often gboko youths watch NTA programs.
  4. To suggest ways NTA can have youths’ viewership of their programs.

1.4 Research Questions

  1. How relevant is youth viewership of NTA programs?
  2. What are the attitudes of youths towards viewership of NTA programs in Nigeria?
  3. How often do gboko youths watch NTA programs?
  4. What are the ways NTA can have youths’ viewership of their programs?

1.5 Statement of the Hypothesis

The statement of the hypothesis for the study is stated in Null as follows:

Ho: The attitude of youths in gboko metropolis towards viewship of NTA programs in Nigeria is negative.


1.6 Significance of the Study

The research proffers an appraisal on the attitude of youth towards viewship of NTA programs in Nigeria. A case study of youths in gboko metropolis. It provides relevant data for the effective formulation and implementation of policies to enhance the realization of envisaged objective.


1.7 Scope of the Study

The research proffers an appraisal on the attitude of youth towards viewship of NTA programs in Nigeria. A case study of youths in gboko metropolis.


1.8 Limitation of the Study

The study was confronted with logistics and geographical factors.


1.9 Definition of Terms

NTA Defined

NTA refers to the Nigerian Television Authority which is a Nigerian government-owned commercial television station inaugurated in 1977.

Audience Defined

The Audience consists of the group of people who participate in a lecture, training sessions, and show or encounter a work of art, literature etc.

Perception Defined

Perception is the arrangement, recognition, and interpretation of sensory information so as to represent and understand the presented information, or the environment.

Newspaper Defined

A newspaper is a new publication containing current events, articles and advertisements.

Cartoon Defined

Cartoons are those simple drawings in a newspaper or magazine showing the features of its subjects in a humorously exaggerated way, especially a satirical one. A cartoon shows a typical illustration, oftened animated, in a non-realistic or semi-realistic style. It is an image or series of images displayed in form of a satire, caricature, or humor; or a motion picture use for illustrations. A cartoon is a humorous illustration in magazines and newspapers. In print media, a cartoon is a display of humorous illustration or series of illustrations, in intent.


Chapter Five


Summary, Conclusion and Recommendation

5.1 Introduction

This chapter summarizes the findings into the attitudes of youth towards viewership of NTA programs in Nigeria using youths in Gboko Metropolis, Benue State as a case study. The chapter consists of summary of the study, conclusions, and recommendations.


5.1 Summary

In this study, our focus was on the attitudes of youth towards viewership of NTA programs in Nigeria using youths in Gboko Metropolis, Benue State as a case study. The study is was specifically carried out to determine the extent to which NTA programs interest the youths to view, ascertain how often youth view NTA programs, determine the attitudes of youths towards viewership of NTA programs in Nigeria, and ascertain whether NTA programs have an influence on youths’ behavior.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 141 responses were validated from the enrolled participants where all respondent were youths in Gboko Metropolis, Benue State.


5.2 Conclusion

Based on the findings of this study, the researcher concluded that;

  1. NTA programs does not really interest the youths to view.
  2. The youths views NTA programs but not very often or frequently.
  3. The youths has negative attitude towards viewership of NTA programs in Nigeria.
  4. NTA programs have an influence on youths’ behavior.

5.3 Recommendation

With respect to the findings and the aim of this study, the researchers therefore recommend that;

  1. Producers of television programmes should ensure that the messages they infuse into their programmes help youths form the right attitudes.
  2. Producers of television programmes should always conduct research to measure the acceptability and effectiveness of their programmes.
  3. Recommendations can be made and the programmes repackaged when its objectives are not achieved.
  4. Messages contained in NTA Benue’s programmes should focus more on contributing positively to behavioral changes in youths in Gboko metropolis.

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