Television Advertisement And Guinness Stout Buying Habits
Television Advertisement And Guinness Stout Buying Habits
Abstract
The audio-visual nature of television placed it above most of the advertising platforms in terms of creating lasting impression in the minds of consumers in a persuading and enticing manner. It is on this belief that the research examines television advertisement and Guinness Stout buying habits among Ikeja residents. The research is anchored on the persuasive theory and cultivation theory. The research used cross sectional survey as a quantitative design in which questionnaire is used as a data collection instrument. Quota sampling technique as non-probability method is used to select respondents within Ikeja Community. Descriptive statistics coupled with Chi-Square were used in analyzing the responses and hypotheses respectively. The findings revealed that television is still considered as the most preferred medium of advertisement of Guinness Stout. It is recommended that more attention should be focused on using television medium for advertisement of Guinness Stout with emphasis on age limit.
Television Advertisement And Guinness Stout Buying Habits
The complete material will be sent to you in just 2 steps.
Quick & Simple…
Make payment of ₦3,000: through USSD Transfer, Bank Mobile App, ATM Transfer, or POS Transfer to:
 | Account No.: 0811003731 |
| Name: Samphina Academy | |
| Account Type: Current |
Or Click Here to pay with Debit Card
| FOR CLIENTS OUTSIDE NIGERIA: |
| Click Here to pay with Debit Card ($15) |
| GHANA – Make Payment of 60 GHS to MTN MoMo, 0553978005, Douglas Osabutey |
Send the following details through Text Message or WhatsApp Messenger | +234-8143831497
- Payment Details
- Email Address
- Television Advertisement And Guinness Stout Buying Habits
The complete material will be sent to your email address after receiving your payment information | T & C Apply
You may also like:
⚠️ Need a different topic? Perform a quick search
Disclaimer
This research material “Television Advertisement And Guinness Stout Buying Habits” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.
The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.
samphina.com.ng is only providing this material “Television Advertisement And Guinness Stout Buying Habits” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.
