Television Advertisement And Guinness Stout Buying Habits

Project and Seminar Material for Mass Communication

Television Advertisement And Guinness Stout Buying Habits


The audio-visual nature of television placed it above most of the advertising platforms in terms of creating lasting impression in the minds of consumers in a persuading and enticing manner. It is on this belief that the research examines television advertisement and Guinness Stout buying habits among Ikeja residents. The research is anchored on the persuasive theory and cultivation theory. The research used cross sectional survey as a quantitative design in which questionnaire is used as a data collection instrument. Quota sampling technique as non-probability method is used to select respondents within Ikeja Community. Descriptive statistics coupled with Chi-Square were used in analyzing the responses and hypotheses respectively. The findings revealed that television is still considered as the most preferred medium of advertisement of Guinness Stout. It is recommended that more attention should be focused on using television medium for advertisement of Guinness Stout with emphasis on age limit.

Project Material Download

5,000 5000

The Complete Material Will Be Sent to You in Just 2 Steps

Quick & Simple…

Step One Purchase

Make Payment (Through Transfer) of ₦5,000 to Any of the Account Below

Access Bank PlcAcc No: 0811003731
Samphina Academy
Current Account
Zenith BankAcc No: 1225513212
Samphina Academy
Current Account
PalmPay Main LogoAcc No: 8143831497
Samphina Academy
Digital Account

Or CLICK HERE To Pay With Debit Card

CLICK HERE To Purchase Material ($15)
Make Payment of 120 GHS to 0553978005 | Douglas Cloud Osabutey | MTN MoMo

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  1. Payment Details

  2. TOPIC: Television Advertisement And Guinness Stout Buying Habits

The Complete Material Will Be Sent To You On WhatsApp After Receiving Your Details
T & C Apply

  Contact Our Help Desk

Need a Different Topic? Perform a Quick Search

List of Related Works

Click on Any Topic to Preview the Content

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.