The Role Of Radio In Community Development (A Case Study Of Ama-Ogodo Community Enugu State)

Project and Seminar Material for Mass Communication

The Role Of Radio In Community Development (A Case Study Of Ama-Ogodo Community Enugu State)


Radio as a member of the media family is an instrument for information dissemination. World over, the radio is known to be a very powerful developed world, radio has been used for the singular medium that is most effective for mass mobilization “ Onabajo (2001,30). In Nigeria today, we have so many radio stations but most of our rural communities are still under developed. This research therefore, aimed at finding out some other roles which the radio is suppose to play in order to facilitate the development of four rural communities. Ama-ogodo community of Imike Enugu Village was studied for the purpose, using the survey research method, and the instrument for data collection was the questionnaire.

The findings are as follows: Radio stations should be constructed in our rural communities to bring information nearer to the local people. The local dialect of the rural dwellers should be mainly in broadcast to alternate, to tell the rural dwellers the steps taken by other cities that have attained development, and also be mobilized them to do the same.

Since the radio is by no means a small instrument for community development, it is important that the government and other hand to the radio stations to help them carry out these roles of their for greater achievement.

Table Of Contents

Preliminary Page(s)

  • Cover Page
  • Title Page
  • Approval Page
  • Dedication
  • Acknowledgement
  • Abstract
  • Table Of Contents

Chapter One


  • 1.1 Background of the study
  • 1.2 Statement of the research problems
  • 1.3 Purpose of study and objective of the study
  • 1.4 Significance of the study
  • 1.5 Research question
  • 1.6 Research hypotheses
  • 1.7 Definition of terms
  • 1.8 Assumption of the study
  • 1.9 Limitations of the study

Chapter Two

Literature Review

  • 2.1 Sources of literature
  • 2.2 Review of literature
  • 2.3 Theoretical of relevant related literature
  • 2.4 Summary of literature reviewed

Chapter Three


  • 3.1 Research design
  • 3.2 Area of study
  • 3.3 Population of the study
  • 3.4 Research sample and sampling techniques
  • 3.5 Instrument for data collection
  • 3.6 validity of the instrument
  • 3.7 Method of data collection
  • 3.8 Method of data analysis

Chapter Four

Data Presentation and Analysis

  • 4.1 Data presentation and analysis
  • 4.2 Test of hypothesis
  • 4.3 Discussion of findings

Chapter Five

Summary, Conclusion and Recommendation

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • Suggestions for Further Study
  • Bibliography
  • Appendix

Chapter One


1.1 Background Of The Study

Ama- Ogodo community is a small community located in Imilile-enu village of Udenu local government area of Enugu State.

The population is bout 4,000, the adult among them are mostly subsistence farmers and petty traders. They do not have organized market so they always carry their products to their neighboring villages where that markets functions once in every Four days.

They do not have factories or any other establishment that can get people employed and for this reason, most of the youths migrates to the cities in search of better life and greener pastures. This situation leaves the community void of the youths who are supposed to buid if for greater tomorrow. What are really prompted the researcher to embark on this study is that since the inception of this community till today, things have remained the same. Everything has been static in terms of development.

And what does development mean? According to Oxford Advanced Learners Dictionary, “ A Developed country or area is a place that has a highly organized economy and political system” On the other hand, a developed area is an area or a place where the majority of its populace are enlightened and there is good infrastructural facility such as good roads, portable water, electricity, good health care nice residential houses as well as factories that can offer employment to people and where the people can fend for themselves. “ Information is raw a materials for development for both the Urban and the rural dwellers”

This was said by Yahaya Ibrahim harande. Wonders why Ama-Ogodo community is not developing even with the huge number of radio stations and other media houses we have in Nigeria today, and these radio stations give out information on daily bases.

Brooding over this situation, she noticed that most of the radio stations and other media houses in Nigeria do not plan their programme in favour of the rural communities, they focus more on the Urban areas. Could it be that these media establishment’s owners and their workers do not know that without the development of our rural communities that Nigeria will never became fully developed? Yahya also noted that “ The development of countries globally cannot be achieved without the development of the rural communities”. For this reason, the researcher solicit with the media mostly the radio because of its far reaching capacity to put more effort in their pursuit to bring development to our communities.

1.2 Statement Of The Research Problem

It can now be, said here that the phenomenon which has occurred and which is still occurring is the fact that Ama-Ogodo community has remained statics in terms of development since it came into existence.

It is also known there are some other communities in Nigeria which are not deveped just like Ama- Ogodo , at this jet age when even thesmaller countries around us are boasting of continous supply of electricity. The researcher does not want this phenomenon to continue to occur and that is why she has carried out this research.
So far, she has found out that the rsadio stations kin Nigeria focus more kon the urban areas than the rural communities. This has kept Ama ogodo and most other communities in Nigeria fsar from being developed.

The adverse effect of this is that most of the youths in Ama ogodo have migrated to the cities kin search of greener pastures which are no longer easy to find in those cities, and some times, they turn out to become armed robbers.
Again, the people that remain in the community do not also find it easy because of the monotonous life they live there. There is little or no activities to entertain them. And most of the community people who live outside the community are scared to travel home.

Also, farm produce in the community do not yield well because of the farmers do not have the means of learning how to make use of the modern farming implements and other things like fertilizer. To add to the fact that the traders among them have no means to advertise their products. These are just some of the problems facing Ama ogodo community and the radio will go a long way to bring these problems to an end if they carry out their role in this community, property.

1.3 Purpose Or Objectives Of The Study

The following are the purpose of this study

  1. To find out whether the radio can be used in the development of our communities.
  2. To determine the method to be used by the radio in korder to bring about a quick and effective development of Ama ogodo community.
  3. To identify the vices that associates with undeveloped community.
  4. To find out the benefits of having developed communities.
  5. To examine the factors that may militate against the radio in their effort to help develop our communities.

1.4 Significance Of The Study

The immediate people affected by the problem are the people of Ama ogodo community and for this, they will benefit first as the research will be carried out on them, the people will become enlightened and vice will be reduces in the area.

Other undeverloped communities in Nigerias will also benefit because as they may have similar problem, with Ama ogodo, the same process will be used in solving the problem.

Again the mass media mostly the radio stations will benefit because there will be smooth and easy flow of information round the country even to the most interior parts. The cities in Nigeria will gain because congestion of people in those places will be reduced and crime will be reduced also.

Above all, Nigeria as a whole will benefit because the economy will improve as most people will go back to their communities and get themselves employed to yield more revenue to the country.

1.5 Research Questions

The following questions are the questions that will guide the researcher in the search for the solution to her research problem.

  1. What are the role of the radio in community development.
  2. What are the method to be used by the radio to facilitate the effective development of Ama ogodo community?
  3. What are the consequences of undeveloped communities?
  4. What are the hindrances that the radio may encounter in their effort to develop our communities?

1.6 Research Hypotheses

The following statements will provide some guide for the study

  1. H1 The radio can be used to develop our communities.
    HO The radio cannot be used to develop our communities.
  2. H3 The use of the local dialect by the radio can facilitate the development of our communities.
    HO The use of local dialect by the radio cannot facilitate the development of our communities.
  3. H3 The development of Ama ogodo community will provide employment for the rural dwellers.
    HO The development of Ama ogodo community will not provide employment for the rural dwellers.

1.6 Definition Of Terms

Words or terms are defined in their conceptual and operational meaning.

The conceptual meaning of words means the way the writer wants the reader to understand the word as it is used in the write- up while the operational meaning of any word means the universal accepted meaning of the word.

As the topic of this research is “ the Role of radio in community Development”, the conceptual and the operational meaning of the words are as follows:

Operational Meaning



An apparatus for the dissemination of information community: Groups or people that live in a particular area.


The gradual growth of a place so that it will become more advanced and stronger.

Conceptual Meaning
Role: (Government):

The rate at which the radio is supposed to get involved in the activities of our community to help it develop.


The process of sending information to a large number of people through an electromagnetic wave.


Group of unenlightened and uneducated people that live together in a village.


The process of making the uneducated and unenlightened people become enlightened and learn to use their area of land and other possessions of theirs to make profit and be useful to themselves and the society at a large.

1.7 Assumption Of The Study

It is assumed that the radio do not focus well on our rural communities. They do not explain the media message to them in the way that they will understand and radio houses are not within the reach of our rural communities like Ama-Ogodo.

1.8 Scope And Limitations Of The Study

This study is meant to cover only Ama-Ogodo community of Imilike in Udenu Local Government Area to find out how the Radio can be used to bring development to the area.

Chapter Five

Summary, Conclusion And Recommendation

5.1 Summary

In this study, the researcher has discovered that the people of Ama-Ogodo community belives that the radio van be used to bring development to the area if a radio station is constructed in the community and the rural dialect used in broadcasting.

If these needs of theirs are met, it will go along way in bringing development to the area and raising the standard of living on the rural dwellers.

But if neglected, it will increase the proliferation of other vices, as Harande said: Rural neglect brings negative consequently such as exodus of rural dwellers to urban areas, with resulting problems of unemployment, crime, prostitution, child labour, insecurity, money laundering, bribery, poverty, proliferation of shanty living area, spread of diseases and over traction of the facilities and infrastructure in the urban area. These are not what we wish for our country.

This study is linged on the developmental media theory, that sees the media including the radio as very powerful instruments used to achieve positive development in any society. It was propounded for the developing countries of the world to use the media available to them in bringing development in their societies.

The radio stations in Nigeria should be helped by the government in order to carry out their roles adequately for greater results.

5.2 Conclusion

Radio is an information disseminating tool. It has the ability to transfer information from the sources to far flung audience.

The radio has been in existence for ages past. In 1986, Gugliemo Marconi, who was called “The father of radio” was able to send receive telegraph code over distance of two miles. Improvement by other scientist gave rise to the transmission of sound through electromagnetic wave.

Radio broadcasting corporation came into Nigeria in 1932, as part of the British Broadcasting corporation (BBC). Because of its qualities of accessibility, spontaneity, affordability portability etc, it has been used as a tool for development and it has been very effective.
But today, most of our rural communities in Nigeria are still under developed despite the numerous radio stations we have in this country.
The reason being that rural populace do not absorb and assimilate the radio message because of the following shortcomings:
The local dialect of the people are not often used in radio broadcasting and since most of the rural dwellers are illustrated that do not understand English language very well, they do not absorb the radio message.

Examples of developmental steps through innovation communication are not used in showing the rural people the procedures for development.

These setbacks are some of the reason why the radio has been ineffective in bringing development to our rural communities this days. However, if these problems are properly treated, this wonderful tool for development called the radio will do wonders in bringing development to our rural communities.

5.3 Recommendations

In the light of the above findings, the researcher hereby recommends that the following should be done:
Radio stations should be constructed in the rural areas where development is most needed and not in the urban where some level of development have already been achieved.

The local dialect of the rural dwellers should be should be used in radio broadcasting more often so that the message will be understood and absorbed because most of the people do not understand the English language.
Developmental procedure should be communicated to the people through innovation communication so that the people will know the steps to follow to get developed.

Suggestions For Further Study

This study focused on the role of the radio in community development, and did not go into finding out the type of media ownership that will be most suitable for rural development.

Other interested researchers who wish may look into the type of media ownership that will be most adequate, for rural development whether private or government owned media house.

The Role Of Radio In Community Development (A Case Study Of Ama-Ogodo Community Enugu State)

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