Radio Listenership Pattern Among Male Hausa Traders In Calabar Metropolis

Table of Content

Chapter One

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Objectives of the Study
• 1.4 Research Questions
• 1.5 Significance of the Study
• 1.6 Scope of the Study
• 1.7 Definition of Key Terms

Chapter Two

Literature Review

• 2.1 The Conceptual Review
• 2.1.1 Definition of Radio Listenership
• 2.1.2 Factors Influencing Radio Listenership
• 2.2 Empirical Review
• 2.2.1 Media Consumption Patterns in Calabar Metropolis
• 2.2.2 Radio as a Source of Information for Traders
• 2.2.3 Previous Studies on Radio Listenership
• 2.3 Theories Related to Media Consumption
• 2.4 Summary of Literature

Chapter Three

Research Methodology

• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample Size and Sampling Technique
• 3.4 Research Instrument
• 3.5 Data Collection Method
• 3.6 Data Analysis Technique
• 3.7 Ethical Considerations

Chapter Four

Data Presentation and Analysis

• 4.1 Introduction
• 4.2 Demographic Information of Respondents
• 4.3 Analysis of Research Questions
• 4.4 Analysis of the Factors Influencing Radio Listenership
• 4.5 Discussion of Findings

Chapter Five

Summary, Conclusion, and Recommendations

• 5.1 Summary of Findings
• 5.2 Conclusion
• 5.3 Recommendations
• 5.4 Suggestions for Further Research
• References
• Appendix
• Questionnaire

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