The Role Of The Radio In Propagating Culture In Nigeria

Project and Seminar Material for Mass Communication

The Role Of The Radio In Propagating Culture In Nigeria


This research work focused on the role of radio in propagating culture in Nigeria (a case study of southern Ijaw local government Koluama Bayelsa State). It is believed that the radio does not propagate culture in Nigeria and as a result of this the researcher decided to embark on a research to find out why the radio does not propagate culture in Nigeria- Research questions were constructed to guide the researcher in the study using the survey research method which was adopted, and data was collected at the end of the study the researcher was able to find out that radio does not propagate culture as was said and our culture also serve as hinderance to the propagation of culture.The researcher also recommended that the radio should try to promote our culture instead of potraying that of the west.

Table Of Contents

Preliminary Page(s)

  • Title page
  • Approval page
  • Dedication
  • Acknowledgements
  • Table of contents
  • Abstract

Chapter One:


  • 1.1 Background of the study
  • 1.2 Statement of the research problem
  • 1.3 Objective of the study
  • 1.4 Significance of the study
  • 1.5 Research question
  • 1.6 Research hypothesis
  • 1.7 Limitation of the study
  • 1.8 Assumption of the study
  • 1.9 Definition of terms conceptual and operational

Chapter Two:

Review Of Literature

  • 2.1 Sources of literature
  • 2.2 Review of relevant literature
  • 2.3 Theoretical framework
  • 2.4 Summary of literature reviewed

Chapter Three:

Research Methodology

  • 3.1 Research design
  • 3.2 Area of study
  • 3.3 population of study
  • 3.4 Research sample and sampling techniques
  • 3.5 Instrument used for data collection
  • 3.6 Validity of instrument
  • 3.7 Method of data collection
  • 3.8 Method of data analysis

Chapter Four:

Presentation And Analysis Of Data

  • 4.1 Data presentation and analysis
  • 4.2 Hypothesis testing
  • 4.3 Discussion on findings

Chapter Five:

Summary, Conclusion and recommendation for further studies.

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation for further study
  • Bibliography
  • Appendix

Chapter One


1.1 Background Of The Study

Culture entails the way of life of people culture is the total way of life of a people, culture can also be defined as the identity through which a particular set of people are identified.

Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television.

Which ever way the electronic media which is the radio intends to pass the messages, it is important to know that it is through the media which is the radio that the targeted audience can be reached.

Communication according to Nsude and nwosu et al (2006: 266) is the art through which pieces of information are related form one person to an other in the process of interaction.”

Eziechine (1999:11) say’s that communication involves the exchange of information and ideas.
In the words of jayaweera (1991:17) communication is “An interactive process through which persons or group of people relate to each other, share information, experiences, culture and lots more.

Nwuneli (1985:187) see’s communication as “The sharing of experience, which may involve two or more people”
From the above definitions it is clear that communication means basically to share information ideas, Opinions, feelings and experiences between people. For communication to get to its targeted audience it must be passed through a channel which is the radio.

The media is a compound of many things rolled into one however, the media is divided into two parts the broadcast and the print media. But one thing that remains common is the mention of the world “media” it brings about something related to news entertainment, information, cultural transmission.

According to O’Shaughnessy (1999 .4) the mass media are technologically developed and economically profitable forms of human communication, held in public or private ownership which can transmit information ,ideas, entertainment across time and space to a diverse group of people.

Therefore through the broadcast media which is the radio crucial roles are played in education members of the society educating and enlightening the people on the need to uphold their culture.

Lasswell (1948: 5) said that the foremost functions of the media which is the radio in any society is to provide surveillance of the environment disclosing threats and opportunity affecting the valued parts position of the community and component part within it, a reasonable media such as the radio should therefore be used to position the citizen in a way they would see the importance of their culture, there by fighting towards promoting this culture of theirs.

The Radio is believed to have the capacity which can cut through the barriers of illiteracy and is the overall development of the society. This perspective has been accepted by different authorities in mass-communication, from the long standing traditional change this suggests that the radio is relevant in power distribution and watching over the extent at which the power is negatively or positively being impacted on the people.

The mass media are significant part of the society mostly in this modern day where and when communication, information, technology has made the world a global village. To this effect a diverse and heterogenous group of people are dependent. Upon the regular contact with the radio for education, information, entertainment, opinions, ideas sensitization mobilization, integration among others, which are is one way or the other connected to our attempt to define who and what are.

The Radio transmits ideas information to the targeted audience, this shows that they are responsible for most adjustments in the behaviourial patterns of the people in the society. Sometimes these adjustments take the target audience unawares and they find themselves trapped in the manifestation of the acquired behaviour for instance “African youths who are faced with the relegation of African values to the background” (Odetola and Ademola 1985). Whichever way it is considered, the radio has used in this research work tends to show row they affect the lives of the people in promoting culture.

The generally learned and shared ways of doing things that are peculiar to our society come under the shield of culture and this culture is transmitted from one generation to another.

This research work intends to examine the role of the radio in propagating culture in Nigeria, It aims at finding out whether the radio as a channel of the mass media recognize their obligations to the society, especially in the area of culture. Due to the fact that the culture of the people is supposed to be their identity and it is gradually fading away all because we African’s ignore our culture and prefer that of the westerners

This research intends to touch a certain rural area to know the extent at which the media (Radio) carry out their roles in promoting culture in Nigeria. It focuses on Koluama, a typical rural autonomous community in Bayelsa state precisely. It considers the type of food they eat the way they dance the music and their traditional attire et.c.
Imperatively research has it that the mode of dressing amongst our youths boys and girls even the married women and men are nothing to write home about. Because of their quest to look good women and youths in Our society male or female dress half naked all in the name of fashion and trend.

One would find a young man with braided hair like that of a lady. Some of these young men go as far as putting on ear-rings drawing tattoos on various parts of their body, wearing their trousers down known popularly as sagging.
The traditional and local music of the people has been replaced with that of the westerners which is known as hip hop, rock and roll, which were introduced by the white men today our young boy’s and girls can no longer compete with their fellow boy’s and girls from the neighouring villages in traditional and cultural dances, All because of the domination of the western ways.

Language which is supposed to be the vehicle through which our culture is passed on from one generation to another has been overridden by the westerner’s way of life where children can no long longer speak their language parents in various families nowadays teach their children English language instead of their native language. While in schools pupils are forbidden to speak any language which is not English language.

In tertiary institutions under graduate prefer to study foreign languages while those that are studying indigenous languages are looked down upon. All these and more are caused due to the negligence of our culture by us African’s (Nigerians). The question is put forward this way.

Who contributes to the construction maintenance sustenance of culture? Culture is built maintained uplifted, and sustained through communication via the radio because cultural power and promotion resides in communication.
It is based on these established facts that the role of the radio in propagating culture in Nigeria. A case study of koluama the south of Bayelsa state can be studied and analyzed

Since the effective coverage of the koluama peoples culture will contribute to the growth and development of the area, there is no need to determine the roles played by the radio in doing this.

Koluama is the area of study of this research work it is in the south-south region of Bayelsa state. History has it that before the Emergence of the white (westerners) into African traditional way of life koluama shares boundary with neighbours like foropa, Alaibiri, sagbama etc.

The people of koluama are basically fisher men. Here a man’s. Social status is measured by the number of boats he has. The koluama’s engage in activities like fishing, farming, hunting, carving, weaving, they also engage themselves in government and public services.

Koluama is a polytheistic village with the roles of the gods clearly defined, this makes it easy to know which god to consult in times of need. The gods include Tamuno, Egbesu, Ayiba etc.

1.2 Statement Of The Research Problem

The Radio like other media disseminates information to the public. It can impact positively or negatively but for the radio to be able to carryout it’s duties effectively and successful it has to go through some criteria’s.

From the above statement the following are the problems the researcher would want to look into;

  1. The inability of the radio to be able to cut through barriers of illiteracy.
  2. The radio has not been able to impact positively.
  3. The inability of the radio to be able to bring about change and reshape the life styles of the people.
  4. The radio has not been able to carryout it’s roles effectively

1.3 Objectives Of The Study

The objectives for which this research aims to achieve includes the following:

  1. To know what the radio will do in propagating culture
  2. To identify how the propagation of culture by the radio affect the koluama people.
  3. To access the impact of the radio in propagating culture in koluama, Bayelsa state.
  4. To suggest if the radio impact on the propagation of culture in Koluama, Bayelsa state should be encouraged.

1.4 Significance Of The Study

This study, hopefully will help to identify the roles played by the radio in propagating culture in Nigeria especially in Koluama, Bayelsa state.

This study also intends to help in determining whether the programmes of the radio has any effect on the koluama people of Bayelsa state.

The solutions and recommendations that would be made after this study will contribute to the growth and development of koluama, and also bring the cultural heritage of koluama.

Finally, this study will be greatly useful to intending researchers. Because it will serve as reference and as a guide to them.

1.5 Research Question

In the course of this research work the following questions where raised.

  1. Does the radio propagate culture in Nigeria?
  2. Does the radio recognize its role in cultural propagation in koluama?
  3. Should the impact of the radio on cultural propagation be encouraged.
  4. Does the radio have any positive impact in propagating culture in koluama?

1.6 Research Hypothesis

Four hypotheses will be used to effectively reach meaningful conclusion in this study and they are:

  1. Ho: The radio does not propagate culture in Nigeria
    H1: The radio propagates culture in Nigeria
  2. Ho: The radio does not recognize its role in cultural propagation.
    H2: The radio recognize its role in cultural propagation.
  3. Ho: The impact of the radio in cultural propagation is not encouraged.
    H3: The impact of the radio in cultural propagation is encouraged.
  4. Ho: The radio does not have any positive impact on cultural propagation in koluama
    H4: The radio has positive impact on cultural propagation in koluama

1.7 Limitation Of The Study

This study has been limited to Koluama, southern Ijaw local government of Bayelsa state it has been choosen as the area in carrying out the research on this project and all research done are limited to Koluama, southern Ijaw local government in Bayelsa state.

It is therefore noted that the findings of this research is based on the findings gathered from koluama southern Ijaw local government on the role of the radio in propagating culture.

1.8 Assumption Of The Study

For the purpose of this study the following assumption were made:

  1. It is assumed that the radio does not focus on rural areas.
  2. That listenership is found more in the urban areas than the rural areas
  3. That the radio does not help in propagating cultural in Koluama, Bayelsa state.
  4. It is assumed that the radio has contributed in the negligence of our culture today, instead of helping to promote our culture and uplift our culture they have neglected our culture and picked that of the westerners.
  5. Also that the radio has not impacted enough in the propagation of culture.

1.9 Definition Of Terms

Conceptual Definition Of Terms.

The terms are conceptual because there are suitable for the research.


The function or duty of a person or thing.


Is an audio medium it has the capacity to reach a mass audience.


the act of promoting and uplifting something


Is the total way of life of a people, through which a given set of people are identified or known.


A community in southern Ijaw local government Area of Bayelsa state.

Operational Definition Of Terms:

The operation or duty of the radio in promoting and spreading the culture of Koluama.


The channel or medium through which the culture of koluama is communicated through radio programmes e.t.c.


Spreading and promoting of the culture of Koluama by the radio.


The total way of life of the people of Koluama, which includes their festivals such as the “Bukuma Festival”.


A community in southern Ijaw local government Area of Bayelsa state, and also the area of study of the researcher.

Chapter Five

Summary Conclusion And Recommendation

5.1 Summary

The findings of this study shows how the issue of the Radio affects our cultural value and has been a topical issues, it has been a subject of debate in our country due to the fact that the Radio is a powerful vehicle for the dissemination of cultural diversity.

Ansah (1985) Okunna, Observed that the fear is prevalent that through the use of modern technology and mass communication some culture risk loosing their identity and becomes submerged by the culture belonging to those who control modern technology and communication software.

This research work which is made up of five chapters, gives a system step as to how the study was carried out. The results of the findings shows that culture is not being wide coverage as regards to the radio, hypothesis formulated were subjected to empirical tests to prove this.

Data has shown that the radio has been performing positively in propagating culture in Nigeria, but their impact is not encouraging at all.

5.2 Conclusion

The principle conclusion that was drawn from this study is based on the cultural norms theory, where Worgu (2008) stated that, people tend to pattern their lives according to dominant ways in which the Radio presents selected issues” with the above stated theory and based on the findings the data gathered in the course of this study? The research was able to arrive at the conclusion based on findings that:

  1. Lack of facilities hinders the propagation of the culture of koluama by the Radio.
  2. Majority of the respondents, have access to the radio but do not often hear about koluama on the Radio.
  3. The culture of koluama is fading away due to improper coverage of the area by the Radio.
  4. That government’s involvement in the propagation of culture in Koluama will enhance it’s growth and that of Nigeria generally.
  5. That our youths mould their characters based on what they see or read on the radio.

5.3 Recommendations For Furthers Studies

The objectives of this study was to determine the role of the Radio in propagating culture in Nigeria based on the findings made so far, in the course of this research work.

  1. I recommend that the radio should be up and doing in the area of cultural propagation, this they can do by giving Nigerian culture a wider coverage, particularly that of Koluama.
  2. I also recommend that government should establish media outfits, such as Radio stations, Newspaper, magazines etc in Koluama and in other rural areas of Nigeria.
  3. I suggest that government should provide funds that will enable ministries of information and culture to carryout programmes that will enhance cultural propagation such as cultural carnivals and events e.t.c.
  4. That our youths, should endeavour to come back to our indigenous culture because, culture is the identity of every man.
  5. And that harmful and barbaric culture such as the one’s which promotes gender inequality, (where women are denied the right to partake in certain events) and this hinders cultural coverage by the Radio and should be abolished. Which government should enact laws that will contribute to the propagation of indigenous cultures.
    Above all I wish to recommend that upcoming researchers should endeavour to carryout their research based on the following guidelines.
  6. They should cover a wide sample of population of study. They should also try to study other areas, as their area of study to enable them find out the percentage of coverage the radio gives to culture as regards cultural propagation.

The Role Of The Radio In Propagating Culture In Nigeria

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