The Role Of Televisions Stations In Community Development

Project and Seminar Material for Mass Communication

The Role Of Televisions Stations In Community Development


Abstract


Television has proved to be a profound means of communication and potentially capable of leaving tremendous effect on the society. Undoubtedly, television is an influential and appealing medium, capable to draw the attention of too many viewers regardless of the literacy or illiteracy of its audiences. Although the cost and expenditure of television exceeds that of radio, it is more effective and powerful from the educational viewpoint. The purpose of this study was to evaluate the role of television station in community development. This study was a randomized subject, pretest-posttest design among farmers who were working and residing in the rural community. The population of the study including 200 farmers were selected randomly from rural area in Nigeria. After determining educational goals of the study, a questionnaire was duly analyzed and interpretation given and conclusion drawn.


Chapter One


1.0 Introduction

1.1 Background to the Study

Communication has been regarded as the life hood of human existence. Human being communicate on a regular basis to interact and socialize among themselves before the modern means in the process of communication was introduced, talking drums and town criers with groups were prominent among the communication tools, but the scope and area of coverage of those means of communication was limited and could not be about any development change in the country.

However, since the advert of Television station with particular reference to Nigeria, it has served as a major development tool in the various communicates and segments of the country and those developmental roles cannot be over emphasized.

Television is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Television is a powerful tool for social change in any society, it can be studied in its various roles as an agent of social change, a reflector of dominant values, and as a reinforcer of dominant values. Especially on cultural values by projecting the social norms on how infant, adolescents, women e. t. c are expected to behave and further develop the society.

While Socialization is a process whereby individuals are made aware of behaviors that are expected of them with regards to the norms, beliefs, attitudes, and values of the society in which they live.

Socialization helps the individual face the realities of life, through the appreciation of their culture practices. The agencies of socialization are the social institutions that pass on to the people these norms, values, beliefs, and attitudes. There are several agencies of socialization which are developmental: anticipatory, resocialization, reverse, primary, and secondary socialization.

Some of the agents of socialization include but not limited to The family as an integral part of every individual’s upbringing, thus has the power to influence an individual’s self-concepts, emotions, attitudes, and behaviors.
Peer groups this group also sets the norms and values by which the individual must abide. Religion is another major agency of socialization, because it embodies the moral principles of society. In this respect, religion has its own set of norms, values, and objectives that regulate the conduct of its members. The school is another important and crucial agent of socialization. The child who has been with the family for years extends his relationship with the outer society through school. The school provides the intellectual and social experiences from which individuals develop knowledge, skills, customs, beliefs, interest, and attitudes that characterize them and shape their abilities to perform adult roles.

However, the most important agent of socialization for the development is the television. Television has different ways to facilitate communication between the sender of a message and the receiver of that message. It plays an important role in the socialization of children.

The Television stations have a significant role to play in a community to ensure the work ability of the system. It shares and controls the people. It informs, educate and entertain the people. The Television station sees that group, norms are expressed, social controls are exerted, roles are allocated and above all the entries social process is carried out. This being the case, the attainment and sustenance of political, economical as well as social development is dependent on the performance of the radio station.

This research project will look into the general roles of the Television station in community development. How the BCOS television station have fared in performing those roles. It will assess the structured make up of radio station and how it could affect their functions. The performance of the radio station depends a lot of factor and these factors will be exploited and suggestions will be given to exonerate the effects of the negative over and to curb their menace.


1.2 Statement of the Problem

The Television station can be seen as a means of promoting cultural, political and social lives of viewers. The public gets most of their information either directly or indirectly from the television station.

Nevertheless, for the television station to live up to those enormous and uninsurable responsibilities, there have to be enabling environment for operation. The community must give its best to the television station as the medium contributes its quotas to nation building.

The television performs their duties under dangerous condition and the economy has adversely affected the medium. The cost of production has raised astronomically, the cost of the material, machinery and the equipment needed for various programme has equally risen. This medium also have some section which are largely professional and this is the problem of lack of emotional information exchange in treating controversial public issues and the hazards they face when going about their daily activities.


1.3 Objectives of the Study

  1. To know the extent that BCOS Television has contributed to the economic development of the Ibadan Community.
  2. To determine the extent at which has BCOS Television contributed to the social cultural development of Ibadan community.
  3. To determine the extent at which BCOS Television has contributed to healthy living among the people of Ibadan Community.
  4. To examine the relationship between television programs and community development in Ibadan

1.4 Research Hypotheses

To aid the successful completion of the study, the following research hypotheses were formulated by the researcher;

  1. H0: BCOS television has not contributed to the economic growth and development of Ibadan community
    H1: BCOS television has contributed to the economic growth and development of Ibadan community
  2. H02: BCOS Television has not contributed to the social cultural development of Ibadan community
    H2: BCOS Television has contributed to the social cultural development of Ibadan community

1.5 Significance of the Study

It is believed that at the completion of the study, the findings will be of great importance to the management of BCOS TV broadcasting outlet as the study seek to explore the role of the TV station in the development of her immediate community and how in affect their day-to-day business. The study will also be useful to the NBC to ensure that both private and government own TV station dully perform their corporate social responsibility, as this will go a long way in improving the standard of their professionalism in community relation.

The study will also be useful to researchers who intend to embark on a similar study as the study will serve as a reference point to further research, finally the study will be useful to academia’s teachers, student, and the general public as the study will contribute to the pool of existing literature in the subject matter.


1.6 Scope and Limitation of the Study

The scope of the study covers the role of television station in community development in Nigeria. In the cause of the study, there are some factors which limited the scope of the study;

a) Availability of Research Material:

The research material available to the researcher is insufficient, thereby limiting the study

b) Time:

The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.

c) Finance:

The finance budgeted for the study was a major constraint to the scope of the study, as the researcher has limited resources at his disposal to combine both research work and other academic engagement.


1.7 Operational Definition of Terms

TV

A television set, more commonly called a television, TV, TV set, television receiver, or telly, is a device that combines a tuner, display, and loudspeakers for the purpose of viewing television

Community

A community is a small or large social unit who have something in common, such as norms, religion, values, or identity

Community Development

The United Nations defines community development as “a process where community members come together to take collective action and generate solutions to common problems


1.8 Organization of the Study

This research work is organized in five chapters, for easy understanding, as follows

  1. Chapter one is concern with the introduction, which consist of the (overview, of the study), statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
  2. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
  3. Chapter three deals on the research design and methodology adopted in the study.
  4. Chapter four concentrate on the data collection and analysis and presentation of finding.
  5. Chapter five gives summary, conclusion, and recommendations made of the study.

Chapter Five


Summary, Conclusion and Recommendation

5.1 Introduction

It is important to ascertain that the objective of this study was to investigate the role of television in community development

In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of television stations and community development in Ibadan.


5.2 Summary

Mass media offer effective channels for communicating developmental program, which can increase knowledge and influence behavior of audience members. Broadcast media have the ability to disseminate information to large audiences efficiently; television can be particularly important channel. Media scholars usually are more interested in producing programs that are of high commercial value. Most often, the few agricultural programs are not timed to suit the farmers. Consequently, most farmers are constrained to rely on third parties for agricultural information, which may often be biased. Considering the fact that rural population forms a great amount of population in any country, it seems indispensable to set up a particular TV network for this group to meet their needs.


5.3 Conclusion

The following conclusion was be inferred from the findings of this study. The effectiveness of use of media in stimulating community action project has been further established. With the result of the participant survey of Operation Farewell to Hunger project, Village Square program has been used to evaluate the impact of media in CED. In this case study, the media components tested in order of their relevant role include; commercial Jingle for awareness and information dissemination, drama for media advocacy and community participation, interviews for information dissemination and skill development, and panel discussion for advocacy and marketing. However, certain problems were identified in the process of the finding. These include lack of media development-based media programs in Ibadan, lack of media personnel with passion for development communication.


5.4 Recommendation

This study has opened up a path way in to further investigations in this subject area. In order to build up a more effective campaign for use of media for community development in Nigeria, more investigations have to be administered to identify various types of media and specific possible areas of development affiliation. Another area for future findings will be to carry out a research on identifying various elements of media and assigning them to specific development tasks. The final submission of this study is for community development workers in Nigeria to consider the use of media in their future community action plans. Community development workers are herby enjoined to tap into the multi-various opportunities of development-based media intervention to explore these pool of assets for improved CED practice. As discovered in this research, media technology, with its various components and elements, should form a major factor in the development plan and design of CED projects. CED practitioners are encouraged to make appropriate use of media in relevant phases of development projects.


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