Effects Of Tele-Adverts On The Nature And Pattern Of Consumers Psychological Functioning

Project and Seminar Material for Psychology

Project and Seminar Material for Psychology


Abstract


This work reports the results of an experiment carried out among consumers of three competing brands of toothpaste in Lagos Metropolis. The study examined the effects of consumers’ gender, age and exposure to advertorials on the nature and patterns of psychological functioning. The study was anchored on the “associationist bond concept” which is alternatively called the principle of “connectionism” developed by Thorndike. Data were collected from 40(comprises of 20 males and 20 females) randomly selected unsuspected consumers in an experimental set up.

Result reveals significant positive correlation between factual memory, visual cognition, and consumer preference and brand awareness. Also, results of MANOVA conducted shows that exposure to advert had significant effect on factual memory, visual cognition and brand awareness respectively. Similarly, interaction between gender and age and between age and exposure to advertorials were significant on consumer’s visual cognition respectively.

Specifically, result indicated that visual cognition was higher among young adult irrespective of their gender when they are exposed to tele-adverts. Also, visual recognition was higher among adults who are exposed to advertisement than adults who are not exposed to advertisement. Theoretical and practical implications of the finding are discussed in the light of the challenges demanded by globalization, increased competition and the danger of deceptive advertisement on advertising as a whole.


Effects Of Tele-Adverts On The Nature And Pattern Of Consumers Psychological Functioning


Project Material Download

3,000 Naira


The complete material will be sent to you in just 2 steps.

Quick & Simple…


Step One Purchase

Make payment of ₦3,000: through USSD Transfer, Bank Mobile App, ATM Transfer, or POS Transfer to:

Access Bank PlcAccount No.: 0811003731
Name: Samphina Academy
Account Type: Current

Or Click Here to pay with Debit Card

FOR CLIENTS OUTSIDE NIGERIA:
Click Here to pay with Debit Card ($15)
GHANA – Make Payment of 60 GHS to MTN MoMo, 0553978005, Douglas Osabutey 

  PAY WITH CRYPTOCURRENCY


Step Two Purchase

Send the following details through Text Message or WhatsApp Messenger | +234-8143831497

  • Payment Details 
  • Email Address 
  • Effects Of Tele-Adverts On The Nature And Pattern Of Consumers Psychological Functioning

The complete material will be sent to your email address after receiving your payment information | T & C Apply


  Contact Our Help Desk


You may also like:

⚠️ Need a different topic? Perform a quick search



Get A Complete Business Plan For Any Business In Nigeria

Business Plan for Businesses in Nigeria

  Business Plans in Nigeria


Disclaimer


This research material “Effects Of Tele-Adverts On The Nature And Pattern Of Consumers Psychological Functioning” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.

samphina.com.ng is only providing this material “Effects Of Tele-Adverts On The Nature And Pattern Of Consumers Psychological Functioning” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.