Broadcast Contents And Listeners’ Choice Of Programmes On Select Private Radio Stations

Project and Seminar Material for Mass Communication

Broadcast Contents And Listeners’ Choice Of Programmes On Select Private Radio Stations


Abstract


This study was set to determine broadcast contents and listeners’ choice of programmes on select private radio stations in Uyo metropolis. It however used Planet and Comfort Fm as a case study. To achieve this, five objectives and research questions was drawn to guide the study. The survey method was used for the study. The population of this study were listeners in Uyo metropolis which according to the world Population review.com statistic (2018) was projected to be 436,606. The sample size was 400 drawn from the Taro Yamane’s formula. The research instrument used was the questionnaire while the Multistage sampling procedure and cluster sampling technique were used to access the respondents. A total of 400 copies of the questionnaire were administered out of this 381 copies formed the basis for analysis using simple percentage. The major findings of the study are that broadcast programmes aired on both stations influence listeners’ choice of programmes to a great extent, as this influence could be seen in both positive and negative aspect.

The study discovered that Uyo residents listen to Planet Fm mostly. Also the programme listened to most on Planet Fm was Football Planet, while Sport Marathon had the highest listenership on Comfort Fm. These programmes were said to appealing as it gratifies the listeners needs. Most respondents however, picked these programmes because of its contents and sound quality. It was recommended that programmmes that positively influenced listeners should be aired, while those with negative influence be reviewed. It also suggested that both stations should improve its delivery pattern, programme length, programme timing language usage and fluency of the presenter. They should also work on programmes with low listeners so as to appeal listeners interest.


Chapter One


Introduction

1.1 Background to the Study

Nigeria is a developing society with a landmass of 923,768 sq. km (356,700 sq. mile), a country in the south east of West Africa. It is bordered in the South by approximately 800 kilometers of the Atlantic Ocean, in the West by the Republic of Benin, in the North by the Republic of the Niger and in the East by the Republic of Cameroon. She has diverse languages of over five hundred including Hausa to Igbo, Yoruba, Ibibio, Fulani, Edo, Kanuri, Efik, Fulfulde and English Language is the official language in terms of spoken and as written expressions, and on which the populace understand them (see Maxsiollum, 2012) The country is made of thirty-six states and Federal Capital Territory (FCT) and 774 local government areas nationwide, with democratic principles and values, and institutions that reflect the democratic principles and policy frameworks of governance, and responsibilities between the Federal Government, the State Government and the Local Governments (Federal Republic of Nigeria Constitution 1999, Nigeria; Chinwe, 2015; Nairaland, 2016). The nation’s economic policy direction lies on “free market system” with liberalization, deregulation and competition to stimulate economic growth and service direction (see Mordi, Englama and Adebusyi, 2017).There are three types of broadcasting systems: public (federal and states) private commercial (individual proprietorship) and community (grassroot or collective ownership). Remarkable to indicate is that both private and community broadcasting systems were the product of the 1992 deregulation policy, which marks a shift from centralisation of broadcasting (government domination) to decentralization policy (public, private and community broadcasting stations). Today, multiple broadcasting stations are in operation: television broadcasting stations and FM radio broadcasting stations with private sector ownership, funding and programmes diversity.Ihechu and Okugo, (2013) explains that the deregulation of broadcasting in the country has opens up a new pattern of ownership and control as well as injection of competition in broadcasting and Nwachukwu, (1995) notes that the emergence of private broadcasting provide inspiration for healthier competitions with public service broadcasting citing quality programming as competitive strategies among broadcasters, to the diversity of programmes flow and programming for audience. Across the country, FM radio broadcasting stations is becoming more and more establish, driven by private sector participation in ownership and funding and easy to set up with compact equipment (digital radio transmitter and receiver) and infrastructure. Available figure indicates that there are over 318 FM radio stations spread across the thirty-six states including the Federal capital, Abuja and over 37 online radios. (Gusau, 2014; Nairaland Forum 2017: 6). This coincides with Anglo-American model of public broadcasting and private radio broadcasting and independent regulator of broadcasters to ensure conformity with standard broadcasting practice and professionalism. For Nigeria, the National Broadcasting Commission, NBC was established by the Nigerian Government through Decree No 38 with further amendment via Decree No. 55 of 1999. The commission is empowered to regulate and control the operational behaviour of broadcasters of public and private broadcasting stations (see NBC Code, 1996; Nyamnjoh, 2003: 114-137; Ajibulu, 2013; Udomisor, 2013; Ehusani, 2014: 8-9; Nazifi,2017).

Radio Broadcast is a form of informal distance education.Radio broadcasts are used in a number of ways. According to Iwu and Nzeako (2010) these are formal and non-formal educational broadcasting. Formal educational broadcasting instructional purposes include a formal syllabus and grade system broadcast. Radio listening involves the acquisition of functional knowledge that is relevant to the adults‟ social working functions and informal educational broadcasting: This refers to daily encounter with radio programmes that helps an individual acquire knowledge. . Radio is a powerful medium for mass communication. This is due to the fact that broadcasts from a powerful transmitter can be received at distance places; however remote the place is located (Iwu, 2006)


1.2 Statement of the Problem

Broadcasting is a very important concept in mass communication, and what radio stations choose to broadcast goes a long way in affecting the choice of the listeners, some listeners like to listen to music while others listen to radio stations to be updated on the news and happenings of what is going on around them, while others might prefer a balance between the two.


1.3 Objectives of the Study

The study has the following specific objectives:

  1. To determine how broadcast contents affects listeners choice of programmes in Uyo.
  2. To determine the programmes listeners love to listen to among the two private stations.
  3. To recommend programmmes that influenced listener’s choice in Uyo.

1.4 Research Hypotheses

The study formulated the following hypotheses:

  1. H0: Broadcast programmes aired on both stations influence listeners’ choice of programmes to a great extent.
    H1: Broadcast programmes aired on radio stations do not influence listeners’ choice of programmes to a great extent.
  2. H0: The programme listened to most on Planet Fm was Football Planet, while Sport Marathon had the highest listenership on Comfort Fm.
    H1: The programme listened to the least on Planet Fm was Football Planet, while Sport Marathon had the highest listenership on Comfort Fm.

1.5 Significance of Study

The study will be of great benefit in highlighting the benefits of Broadcast contents and how they can affect listener’s choice. Also the study will be of benefit to radio analyst as they can deduce some of their facts from the information rendered on the stations. The study added new knowledge on informal distance education emanating from the general radio programmes. This is an area which had been ignored by researchers up to this time. This data is useful in making programming decisions. Secondly, the findings gave insight into the appropriate ways of passing educative information to people. The study added onto existing literature on radio listenership and utilisation of message.

Furthermore, the study will suggest on effective ways through which social media can be fully utilized to achieve positive result in the political happenings.


1.6 Scope and Limitations of the Study

The study encompasses literatures on Broadcast contents and listeners choice using two private radio stations in Uyo as our case study. The researcher used questionnaires. The study investigated the frequency of radio listenership, utilization of radio messages and preferred audio technology by residents in Uyo Municipal. The study was however limited by time and lack of sufficient data.


1.7 Definition of Significant Terms

Content:

The individual items or topics that are dealt with in radio broadcasting Language: The method of human communication consisting of the use of words in a structured and conventional way.

Message:

A usually short communication transmitted by words, signals from one person, station, or group to another. Audio

Technology:

Sound transmission device that is used to relay information from radio stations to the listener.
Radio listenership: The frequency and length of duration spent while listening to radio broadcast. Social

Interaction:

An association between two or more people.

Platform:

Stage used by listeners to air their views to the presenter and general public.

Utilization of Messages:

Adoption and use of information obtained from radio messages either in learning, decision making or other activities


1.8 Organization of the Study

The study is divided into five chapters. Chapter one deals with the study’s introduction and gives a background to the study. Chapter two reviews related and relevant literatures. The chapter three gives the research methodology while the chapter four gives the study’s analysis and interpretation of data. The study concludes with chapter five which deals on the summary, conclusion and recommendation.


Chapter Five


Summary, Conclusion and Recommendation

5.1 Introduction

It is important to reiterate that the objective of this study was to broadcast contents and listeners choice of programmes on selected private radio stations in Uyo.

In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in supporting the view the findings from the study that broadcast contents has a significant effect on listeners choice of programmes on selected private radio stations in Uyo.


5.2 Summary

The study has examined broadcast contents and listeners choice of programmes on selected private radio stations in Uyo. A due background was introduced in the first chapter where the study’s objectives were highlighted and defined which included to determine how broadcast contents affects listeners choice of programmes in Uyo, to determine the programmes listeners love to listen to among the two private stations and to recommend programmmes that influenced listener’s choice in Uyo.. The research methodology was described in the third chapter while the data so generated were presented in the fourth chapter of this study.


5.3 Conclusion and Recommendations

The major findings of the study are that broadcast programmes aired on both stations influence listeners’ choice of programmes to a great extent, as this influence could be seen in both positive and negative aspect. The study discovered that Uyo residents listen to Planet Fm mostly. Also the programme listened to most on Planet Fm was Football Planet, while Sport Marathon had the highest listenership on Comfort Fm. These programmes were said to appealing as it gratifies the listeners needs. Most respondents however, picked these programmes because of its contents and sound quality. It was recommended that programmmes that positively influenced listeners should be aired, while those with negative influence be reviewed. It also suggested that both stations should improve its delivery pattern, programme length, programme timing language usage and fluency of the presenter. They should also work on programmes with low listeners so as to appeal listener’s interest.


Complete Material For Broadcast Contents And Listeners’ Choice Of Programmes On Select Private Radio Stations


Project Material Download

3,000 Naira


The Complete Material will be Sent to You in Just 2 Steps

Quick & Simple…


Step One Purchase

Make a Mobile Transfer or POS Payment of ₦3,000 to any of the Account Below

Access Bank PlcAccount No.: 0811003731
Name: Samphina Academy
Account Type: Current
Zenith BankAccount No.: 1225513212
Name: Samphina Academy
Account Type: Current

Or CLICK HERE To Pay With Debit Card

FOR CLIENTS OUTSIDE NIGERIA
CLICK HERE To Pay With Debit Card ($15)
GHANA – Make Payment of 60 GHS to MTN MoMo, 0553978005, Douglas Osabutey 

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  • Payment Details
  • Email Address 
  • Broadcast Contents And Listeners’ Choice Of Programmes On Select Private Radio Stations

The Complete Material Will Be Sent To Your Email Address After Receiving Your Details
T & C Apply


  Contact Our Help Desk


⚠️ Need a different topic? Perform a quick search



Get A Complete Business Plan For Any Business In Nigeria

Business Plan for Businesses in Nigeria

  Business Plans in Nigeria


Disclaimer


This research material “Broadcast Contents And Listeners’ Choice Of Programmes On Select Private Radio Stations” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.

samphina.com.ng is only providing this material “Broadcast Contents And Listeners’ Choice Of Programmes On Select Private Radio Stations” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.