Students Radio Programme Preference Of Selected Radio Stations And Listeners In Imo State

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Project and Seminar Material for Mass Communication

Project and Seminar Material for Mass Communication


To the honor of He that giveth knowledge, wisdom and might, the lord Almighty, who made it possible for us to realize this dream.


How does a person say “thank you” there are so many people to thank? Obviously this work is a thank you to our parents for being there for us.

Yet, the person most directly responsible for this work becoming a reality is Miss Jane Amaefula thank you for the love, encourage and support.

However we remain grateful to our supervisor Mrs. Sheba Garbson for her effort and guidance in the evolution of this work. We will not forget in a hurry, our H.O.D, the Dean, all the lecturers of mass communication department thank you for molding this great intellectual structure and also to everyone who cared for us, thank you for your financial wisdom and inspiration.

I pray the good lord replenish your purse and bless you all.


In the study, the research had critically examined the students radio programmes preference. The ultimate purpose of this study were to determine if students listenership to radio is based on timing of such programmers using Heartland FM and Orient FM to evaluate and ascertain the students level of listenership based on the stations packaging (content).

The result of the study showed that majority of the (students) are (54%) also majority of the (students) are between the age range of 21-25. the already study also reveals that the listen to radio programme based on program timing also of the students go for such programme based on the package (content) of the programme of the students listen to programmes for informative and educative purpose.

Students have their different reasons for preferring / selecting the different programme aired.

Table Of Content

Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of contents vi-viii

Chapter One

1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of study
1.4 Research questions
1.5 Scope and limitation of study
1.6 Limitation of study
1.7 Definition of terms / concepts

Chapter Two

2.0 Literature review
2.1 History of radio
2.2 The Nigerian experience
2.3 The use of radio
2.4 Radio as a mass media
2.5 Use of radio in nomadic education
2.6 Radio programming
2.7 Characteristics of leaning through radio
2.8 Influence of good listernership
2.9 The golden rule of radio programme
2.10 Theoretical frame work
2.11 Brief history of the two selected radio stations

Chapter Three

3.0 Research design
3.1 Area of study
3.2 Population
3.3 Sample size
3.4 Sample technique
3.5 Method for data collection
3.6 Validity of the instrument
3.7 Method of data analysis

Chapter Four

4.0 Data presentation
4.1 Data Analysis

Chapter Five

5.0 Summary of findings
5.1 Conclusion
5.2 Recommendations

Chapter One

1.0 Introduction

1.1 Background Of The Study

One of the distinguishing features of human beings is that he is endowed with free will from creation. He is therefore free to act and prefer whatever seems satisfactory in terms of listening or viewing. However, as a social being, he is expected to align his values with those as the society where he lives. As such, information they say is education and as well power.

The increasing number of communication media has made communication research an imperative.
Today, there are so many radio stations in the country with focus on catering for the audience needs. Therefore, there is need to fine out how audience communication needs can be met. (NWAOGU 2010:352).

For instance, we need to understand through research, which programme the audiences prefer Select at a particular time and why.

Since the increasing number or media houses are demanding for the attention and listenership of the audience there is need for a research into factors that enhance the competitive edge of a programme.

This research will allow each media organization to know its area of competitive advantage by understanding its area of strength, weakness, opportunities and threats as to obtain their target goal which is satisfying their audience.

In meeting audience programmes needs the problem of choice, this has poised a great challenge to radio stations. It is on that basic that we ask; does student’s programmes preference have anything to do with circumstances beyond their control? (Time).

On the other hand, it will be right to also clarity the programme classification of the selected media houses to know it media houses have taken cognizance of their audience needs in packaging their program, one will therefore ask; Have radio stations been able to package their programmes in every way it will satisfy their listeners audience?

1.2 Statement Of The Problem

In our everyday life we are faced with the reality of making choices. Our quest to satisfy our want at a particular time has resulted to the choice of programmes that we listen to on radio. We ask if circumstances surrounding and individual determine the selection of programme we listen to?

Despite the array of daily programmes in our radio stations, students still have preferred programmes, which suite their desire at the particular time. Why are some programmes preferred at some particular time to others? Does the individual at anytime prefer to listen to news and other educative programmes? What forms their search in programme selection?

1.3 Objective Of The Study

Based on the statement of the problems.

  1. The study will help find out what programmes students prefer.
  2. It will help radio stations know how to package their programmes to suite the audience preference.

1.4 Research Questions And Hypothesis

  1. Why do students listen to radio programmes?
  2. Do students receive radio signals?
  3. Do students prefer/select radio programme based on time?
  4. Do they listen to radio programme based on the package (content)?
  5. Do students listen to radio programme for informative/educative purpose?
  • H2. Student proprammes preference is not based on timing of such programmes
  • H2. Student’s preference to a particular programme is strictly not based on packaging of such programme.

1.5 Scope And Limitation Of Study

This study, student’s radio programme preference which affects the Nigerian states, in delimited to Owerri, Imo state, as covering all the states will be very tedious. Its focus is on the two (2) radio stations in Owerri Radio Nigeria Heartland FM (100.5) MHZ and Imo Broadcasting Corporation Orient FM (94.4) MHZ.

1.6 Limitations On The Study

Limitations refer to anything that is a barriers or hindrance to the successful execution of a research work and study. However, there will be problem in the courses of this study; a result from lack of fund will limit us from carrying out a thorough research work on this topic, these constraints our work.

1.7 Definition Of Terms


According to the oxford Advanced learners Dictionary. Is a person who is studying at university or collage?


The activity of broadcasting programmes for people to listen to.

Radio Programme:

Wikipedia defined radio programme as the contents that a radio broadcast.


According to the Oxford Advanced Learner Dictionary. Is a greater linking for an alternative over another or others?

Operationalization of terms

Is where words used peculiarly to the study is defined, for their significance and in the context of the study.


Here is referred to the listener in tertiary institution.


This is a piece of equipment used in listening to programmes aired to the public.

Radio Programme:

A radio programme is a schedule event or presentation designed for a predetermined audience.


This can be used here to mean the most desired at any given time.

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Samuel Obiora Blessed is the CEO and founder of a.k.a Nigeria Students Media, the youngest engineering graduate of Federal Polytechnic Nekede in 2017 and the engine brain behind this great platform. He is the man behind the scene, filled with many potentials. A musician as well as a developer with the interest of Nigeria students at heart. If you need a professional website, contact him via WhatsApp or phone call @ 08143831497 to get the best.

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