An Assessment Of The Attitude Of UNIUYO Lecturers Towards Network News

Project and Seminar Material for Mass Communication

An Assessment Of The Attitude Of UNIUYO Lecturers Towards Network News


Abstract


The Nigerian Network News broadcasting is a channel of broadcasting various news events and other information via television radio, or internet in the field of broadcast journalism. In view of the current event in the country especially as regards the relationship between the university lecturers and the government, it is needful to determine attitude of university lecturer towards Information and event disseminated through the network news. The study seeks to proffer an assessment of the attitude of uniuyo lecturers towards Network News. The main objective of the study is to determine if the attitude is negative. The primary sources of data consisted of the design and administration of questionnaires which was used to collate data for the analysis of the research. The secondary sources were data derived from the review of related literature, publications and journals. The data for research were collected through a survey conducted using a structure designed questionnaire which was administered to 20 respondents. The SPSS statistics chi-square tool of analysis was applied to analyze the data obtained from the survey conducted. The result of the analysis conducted therefore reveals that the attitude towards network news of the university of Uyo was negative. It is recommended that the government should endeavor to Create an harmonious relationship between it and the academic staffs union of universities.


Chapter One


Introduction

1.1 Background of the Study

The Nigerian Network News broadcasting is a channel of broadcasting various news events and other information via television radio, or internet in the field of broadcast journalism. The news content read in network news is usually produced locally in a radio studio or television studio newsroom or by a broadcast network which covers news from sports , weather forecasts, traffic reports, commentary, and other information relevant to the audience. Television news disseminates current events through the television. A “news bulletin” or a “newscast” is a television program which provides updates on international, national, regional, and local news events and can last from few seconds to hours. Charles L. Ponce de Leon, (2015). There are numerous providers of broadcast news NTA Network News, content such as BBC News, NBC News, CNN; Fox News Channel etc. The study seeks to proffer an assessment of the attitude of uniuyo lecturers towards network news.


1.2 Statement of the Problem

Attitude is the predisposition or tendency of an individual to respond positively or negatively towards a thing such as certain idea, object, person, or situation. Attitude affects an individual’s decision of the choice of action, and also influence the persons responses to challenges, Incentives and rewards. The critical function of attitudes is to enable the individual to adjust which is the adjustment function of attitude; others are the ego defensive function, the value expressive function , and the knowledge function. It is apparent that these functions influences the individual protects and enhance the image they hold in esteem of themselves. Consequently attitude determines, shape and reinforce the positive disposition one has toward a thing and the negative disposition one has toward a thing. University lecturers are prominently regarded as the intellectual class of people. They have the capacity to reason effectively about disseminated information and critically evaluate their effectiveness or ineffectiveness. Network news is one of such program which disseminates information of current events in the nation. In view of the current event in the country especially as regards the relationship between the university lecturers and the government, it is needful to determine attitude of university lecturer towards Information and event disseminated through the network news. Consequently the problem confronting the study is an assessment of the attitude of uniuyo lecturers towards network news.


1.3 Objective of the Study

The Main Objective of the study is an assessment of the attitude of uniuyo lecturers towards network news; The specific objectives include

  1. To determine the relevance of network news.
  2. To determine the attitude of uniuyo lecturers towards network news.

1.4 Research Questions

  1. What is the relevance of network news?
  2. What is the attitude of uniuyo lecturers towards network news?

1.5 Statement of the Hypothesis

The statement of the hypothesis for the study is stated in Null as follows

  • HO The attitude of uniuyo lecturers towards network news is negative.

1.6 Significance of the Study

The study is an assessment of the attitude of uniuyo lecturers towards network news. The study shall therefore serve as veritable source of information to stakeholders to proffer interventions which will address the problem


1.7 Scope of the Study

The study is an assessment of the attitude of uniuyo lecturers towards network news.


1.8 Limitation of the Study

The study was confronted with logistics and geographical factors


1.9 Definition of Terms

Attitude Defined

Attitude is the predisposition or tendency of an individual to respond positively or negatively towards a thing such as certain idea, object, person, or situation. Attitude affects an individuals decision of the choice of action, and also influence the persons responses to challenges, Incentives and rewards.

Network News Defined

The Nigerian Network News broadcasting is a channel of broadcasting various news events and other information via television radio, or internet in the field of broadcast journalism. The news content read in network news is usually produced locally in a radio studio or television studio newsroom or by a broadcast network which covers news from sports , weather forecasts, traffic reports, commentary, and other information relevant to the audience.


Chapter Five


Summary , Conclusion and Recommendation

5.1 Summary

The study proffers an assessment of the attitudes of university of Uyo lecturers towards network news. Attitude is the predisposition or tendency of an individual to respond positively or negatively towards a thing such as certain idea, object, person, or situation. Attitude affects an individual’s decision of the choice of action, and also influence the person’s responses to challenges, Incentives and rewards. The critical function of attitudes is to enable the individual to adjust which is the adjustment function of attitude; others are the ego defensive function, the value expressive function, and the knowledge function. It is apparent that these functions influences the individual protects and enhance the image they hold in esteem of themselves. Consequently attitude determines, shape and reinforce the positive disposition one has toward a thing and the negative disposition one has toward a thing. University lecturers are prominently regarded as the intellectual class of people. They have the capacity to reason effectively about disseminated information and critically evaluate their effectiveness or ineffectiveness. Network news is one of such program which disseminates information of current events in the nation.


5.2 Conclusion

The result of the analysis of the survey conducted therefore reveals that the attitude of university of Uyo lecturers towards network news is negative. This is mostly attributed to the regular conflict and disagreement between the academic staff union of universities and the federal government.


5.3 Recommendation

  1. The study recommends that the government should endeavor to Create an harmonious relationship between it and the academic staffs union of universities
  2. That improved conditions of service be provided for university lecturers
  3. That better infrastructures be provided to promote research and development within the academic communities.
  4. That the criticism of the lecturers about network news to channeled for proper legislations and policy amendments and implementation.

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