The Effect Of Communication On Employee Perception Of Change In An Organization

Project and Seminar Material for Human Resource Management (HRM)

The Effect Of Communication On Employee Perception Of Change In An Organization


Abstract


This study was carried out to examine the effect of communication on employee perception of change in an organization using sterling bank in Lagos State. Specifically, the study examined examine how communication is used in managing organizational changes. The study also, find out the forms of communications been used in managing changes in an organization. The study further, find out how communication use in reducing change resistance. Lastly , the study investigate the effect of communication on workers productivity during organizational change. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that Effective communication is pivotal in increasing productivity because it directly influences the behavior of the staff and the way they perform. The study also revealed, It will improve understanding and, in the result, will elevate productivity and efficiency. Furthermore , Communication will strengthen your organization both internally and externally. Lastly , Communication not only eases the process, but also generates a synergy that promotes a better understanding of what you and your team are working to achieve. The study hereby recommend that there is a need to appreciate what an organization is in terms of its characteristics as an open system. Also, that organization should prioritize and work on their communication in other for employee to understand the kind of changes that will take place in the organization.


Chapter One


Introduction

1.1 Background to the Study

The growing globalization of business and increasing competition and technological advancement has led to an increasing need to change organizational polices and strategies (Hampel and Martinsons, 2009). The pace of challenges is increasing and thus organizational change is considered unavoidable (Drucker, 1999).

Organizational change is the continuous process of aligning an organization with its market place and doing it more responsively and effectively than competitors. Thus, organizational change management is a continuous process of experiment and adaptation aimed at matching organizational capabilities to the needs and dictates of a dynamic business environment Rogers (1995).

As such, in a highly competitive environment, organizational change becomes indispensable for greater success and excellence. This is due to the dynamism of the internal and external business environment. But inspite of the importance of change management to organization success, employees in most organization resist change, sequel to wrong perception and their in ability to adapt to new development and shifting from their current point. As such, organizational scholars have long acknowledge the importance of communication strategy in explanation of organizational change in order to clearly communicate in advance, the short and long term effect as well as the benefits and short comings of such change management. This is in order to avoid potential loss that could arise from cynicism in certain group of employees and consequently change resistance Langham (1996).

In organization, most problems and challenges are generated by competition, advance technology, mergers, expansion, product quality maintenance, or enhancing employee efficiency on the one hand and rapid growth, new business venture, exciting opportunities, innovation, and new leadership and management approaches on the other (Madsen et al, 2005). To overcome these challenges, organizations are often under pressure for survival and stay competitive in future. In such adverse environment, employee attitude and behavior to accept organizational change is considered important for management and change agents for successful organizational change. This is sequel to the way in which most employee resist change from the onset,

Hence the need to use communication to inform and educate employee on such organizational change before it commences.

It is against this background that the researcher sees the subject matter. The effect of communication on employee’s perception to change in an organization worthy of being investigated through this survey.


1.2 Statement of the Problem

Organizational is basically confronted with issue of change resistance by employee. This has been a big challenge as well as impediment to management of organization during such period. This is attributed to constraints arising from the inability of management to communicate such change in advance through effective communication before implementation. Communication problems are common place when change are not clearly identified Lewis (2007). Not only do they cause a drain on profitability, but also the effectiveness of management declines. In the work of Dawson (2006), he opined that there are many underlying reasons why communication often falls short of the ideas, which are accuracy, reliability, validity, adequacy and effectives, are addressed with some general issues within the relationship between information and communication in organizations.

Lewis (2007) research findings, the most frequently noted categories of problem encountered by the company in transition are communicating vision and negative attitudes. If an organization’s management does not consider which communication behaviours, it wishes to foster for its success, the signals it sends to employees may be inconsistent or counterproductive. Thus managers should consider conveying clear communication behavour expectations as a fundamental element of strategy. In doing so, firms might pursue communication audits which involve ethnographic analysis, including observational and interviewing, to learn exactly what organizational policies are operating Gilsdorf, (2008). Moreover, Gilsdorf moves on to argue that analysis of organizational culture should be conducted in order to help determine communication strategy used to solve the problem.

This has cause organization to suffer loss arising from change resistance. Hence the need to investigated the effect of communication on employee’s perception to change in an organization becomes imperative. This is so sequel to gap created by inadequate researches on the subject which has great importance to organizational growth.


1.3 Research Questions

  1. How is communication use in managing organizational change?
  2. What forms of communication is used in managing change in an organization?
  3. How is communication use in reducing change resistance?
  4. What is the effect of communication on workers productivity during organizational change?

1.4 Objective of the Study

The primary objective of the study is as follows

  1. To examine how communication is used in managing organizational changes.
  2. To find out the forms of communications been used in managing changes in an organization.
  3. To find out how communication use in reducing change resistance.
  4. To investigate the effect of communication on workers productivity during organizational change

1.5 Significance of the Study

This study will examine the effect of communication on employee perception of change in an organization

This study will benefit government and private organizations, in the sense that they will be more aware in their organizations communication gap and work towards it

This study will also benefit the academic community as it will contribute to the existing literature on communication in an organization


1.6 Scope of the Study

This study will examine the effect of communication on employee perception of change in an organization. The study will also, examine how communication is used in managing organizational changes. The study will further, find out the forms of communications been used in managing changes in an organization.

Furthermore, the study will examine how communication is used in managing organizational changes. More so, the study will find out the forms of communications been used in managing changes in an organization.

Find out how communication use in reducing change resistance. Lastly, the study will investigate the effect of communication on workers productivity during organizational change. Hence this study will be delimited to Sterling Bank.


1.7 Limitation of the Study

This study was constrained by a number of factors which are as follows:

Just like any other research, ranging from unavailability of needed accurate materials on the topic under study, inability to get data

Financial constraint , was faced by the researcher ,in getting relevant materials and in printing and collation of questionnaires

Time factor: time factor pose another constraint since having to shuttle between writing of the research and also engaging in other academic work making it uneasy for the researcher


1.8 Definition of Terms

Communication:

The imparting or exchanging of information by speaking, writing, or using some other medium.

Organization:

An organized group of people with a particular purpose, such as a business or government department.


Chapter Five


Summary, Conclusion and Recommendation

5.1 Summary

In this study, our focus was to examine the effect of communication on employee perception of change in an organization using sterling bank Lagos as a case study. The study specifically was aimed at highlighting how communication is used in managing organizational changes. The study also, find out the forms of communications been used in managing changes in an organization. Furthermore, the study examine how communication is used in managing organizational changes. More so , find out how communication use in reducing change resistance. the study further investigate the effect of communication on workers productivity during organizational change. A total of 30 responses were validated from the enrolled participants where all respondent are drawn from staff of sterling bank.


5.2 Conclusion

Based on the finding of this study, the following conclusions were made:

  1. Effective communication is pivotal in increasing productivity because it directly influences the behavior of the staff and the way they perform
  2. It will improve understanding and, in the result, will elevate productivity and efficiency.
  3. Communication will strengthen your organization both internally and externally
  4. Communication not only eases the process, but also generates a synergy that promotes a better understanding of what you and your team are working to achieve
  5. Communication facilitates cooperation and helps to develop a sense of belonging that will guarantee that everyone is on the same page and up to the task
  6. Be clear and honest when communicating change to employees

5.3 Recommendation

Based on the responses obtained, the researcher proffers the following recommendations:

  1. There is a need to appreciate what an organization is in terms of its characteristics as an open system.
  2. That organization should prioritize and work on their communication in other for employee to understand the kind of changes that will take place in the organization.

Get Complete Project Material

5,000 5000

The Complete Material Will Be Sent to You in Just 2 Steps

Quick & Simple…


Step One Purchase

Make Payment (Through Transfer) of ₦5,000 to Any of the Account Below

Access Bank PlcAcc No: 0811003731
Samphina Academy
Current Account
Zenith BankAcc No: 1225513212
Samphina Academy
Current Account

Or CLICK HERE To Pay With Debit Card


FOR STUDENTS OUTSIDE NIGERIA
CLICK HERE To Purchase Material ($15)
FOR GHANIAN STUDENTS
Make Payment of 120 GHS to 0553978005 | Douglas Cloud Osabutey | MTN MoMo

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  1. Payment Details

  2. TOPIC: The Effect Of Communication On Employee Perception Of Change In An Organization

The Complete Material Will Be Sent To You On WhatsApp After Receiving Your Details
T & C Apply


  Contact Our Help Desk


Need a Different Topic? Perform a Quick Search



List of Related Works

Click on Any Topic to Preview the Content

samphina.academy

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.