Communication And Organizational Management

Project and Seminar Material for Mass Communication

Communication And Organizational Management

Chapter One


1.1 Background of the Study

Communication is important for the successful performance of any human organization.

Indeed, organization cannot survive without communication. In any production process for instance, the employees (operators) require complete and accurate information to be able to function correctly on their duty posts. In decision making, also the managers or chief executives needs adequate and accurate information (data) to be able to make decision capable of standing the test of time. (Niokomah and Ugwoha, 2006).

Communication is very central to the stability, wellbeing, peace, progress and performance of organizations. The organization and group depend on communication to perform all their functions including planning, directing, controlling, decision making and the execution of decision and goals. Thus the leadership, management, operations and performance cannot take place or be achieved without communication, persons and units. Most interactions, mutual understanding and interpersonal relations take place via communication. (Akanni, 2006).

Akanni, (2006) stated that the effectiveness, openness and level of organization determines largely the level of moral, job satisfaction and motivation of staff. Where communication problem exist, there would be gaps and blackouts out the activities, problems, needs and expectation of the employees and management. Thus, the task of group and organizational coordination and operations would be made difficult without a system of effective communication. Groups, organization and people are linked together by communication and they are so coordinated and directed to achieve purpose.

In a cross cultural study on communication involving the U.S.A, Japan and Britain, It was discovered that communication breakdown was the simple greatest barriers to co – operate excellence. Inefficient communication in an organization is symptomatic of a fairly co-operation chain. When the administrations in an organization are friendly and have a good working report, communication tends to be very good but when the members of the organization engage to be mutual distrust, resent, gossips or when there is a feeling of incompetence and communication breakdown can lead to the down fall of very administration, management as well in an organization in general (Nwachukwu, 1988).

However all the key function of administrator’s organization such as planning, organizing, directly and controlling depend on the effective for proper execution. The role of communication to administrations is highlighted by the fact that an empirical study. It was discovered that white collars employed communicated 70% of the time. These involve any of the formal means of communication listening, speaking, reading and writing (Subba. 2007).

Directing as well as the key functions administrator requires communication for proper executive. All good leaders encourage effective good leaders encourage effective communication by having established channels (formal and informal) means of transmitting information to people when the leaders set the pace for open communication by encouraging subordinate to be frank by soliciting information and sending with feedback, he set a good organization climate for administrators. Moreover, in all enterprise, effective organization channels are require t o transmit company policie, programmes, rules and regulatory agencies and the general public. It is through good communication with board of directors, management and administrators and subordinate that administrations maintain good will, grows and wakes. The effective of communication can be measured in terms of attitude and performance for it affect of moral of the employers and the attitude toward the leadership or administration and consequently productivity (Okoh, 2004).

The good administrator recognized the fact that it has transmit skill and acknowledge through the various means or source of communication of those in the organization through directing, controlling organizing ability to make decision and co-coordinating techniques. Also the quality of communication skill posses by the administrators to determine high degree of accomplishment. After all the function of the administrators in the management of relation between the institution and it environment in all the overall goal or achieving optimal performance of the primary task of institution.

1.2 Statement of the Problem

Communication is an inevitable feature of group in an organization because it is a life wire of an organization. It provides a means by which members of the organization can be motivated to execute organizational plans willingly and enthusiastically. Communication is a two way traffic, that is from superior to subordinates and from subordinates to supervisors.

From the foregoing, it could be said that ineffective communication in any organization may lead to conflict between the staff and the management. Therefore, the study is to ascertain the extent to which Akwa Ibom State Polytechnic has used communication in making the institution effective.

1.3 Objectives of the Study

The main objective of the study is to examine communication as an indispensable tool for effective organization administration.

  1. To examine if effective communication influence organizational performance.
  2. To find out if communication influence the organizational administration.
  3. To ascertain if ineffective communication affect administration in the institution.

1.4 Research Questions

The following research questions were point out to give this study.

  1. Does effective communication affect organizational performance?
  2. Does communication influences administration in institution?
  3. Does ineffective communication affect various management levels in the institution?

Communication And Organizational Management

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