Magazine Reading Habits Of Students In Institution Of Higher Learning

Project and Seminar Material for Mass Communication

Magazine Reading Habits Of Students In Institution Of Higher Learning


The purpose of this study is to find out how students are affected by Magazine reading and the various ways to encourage greater reading among students. This research is based on reading habits of students in Nnamdi Azikiwe University Awka, Anambra state. This work will further feature the reactions and manner of students towards reading magazines. In this research work, chapter two and three present related literatures which have x-rayed what other scholars or theorists have contributed to the study. We equally use this to present survey method. It is used and it constitutes the presentation and analysis of data collected for this study. The chapter four and five deal with the data presentation and analysis. Also, the summary, conclusion and recommendations, where modest suggestions are made on how to improve the reading habits of students in the higher level of education are seen.

Chapter One

1.0 Introduction

Magazine is a package of news events written in analytical form. Because of the periodic nature of the magazine, information on day to day events are not emphasized, instead it concentrates on giving in0depth, focus, perspective, bearing explanation or interpretation of news, since it has more time and considers pace to dig or investigate and also research into issues and situations.

The magazine in any society occupies an indispensable position. The magazine has been described as a daily historic document. This is because it chronicles every significant issue or event happening within society. The magazine serves to check such exercises its report, of issues of the day. Thus, it is the most important source of reference for scholars, historians, sociologists, politicians and so on.

Magazine is a big industry. It is capital intensive and expensive. Its customer ship transverses its area of circulation, and it often loyal. From its advertises who ensure heavy revenue to the buyer who does same, it is all hopes of good income.

As a big industry, the magazine ensures employment opportunities, fulfills its obligations to its employee by paying salaries and Emoluments, helps in ensuring community development through provision of social and welfare amenities.

The magazine has provided excellent facilities for product promotion and advertisement. This is a most undeniable contribution ot product development. Advertisements of goods and services give us information on the merits and demerits of that product and help decide what is good for the individual. Apart form this, adverts helps develop healthy rivalry between manufacturers of similar goods.

Magazine has a vital importance in discovering areas of societal structural decay, lack of amenities like potable water, light, roads, medical and paramedical facilities. The magazine must then address these issues accordingly with a purpose of ameliorating the situation.

One things that will be a recurring decimal is that people have different views of reading magazines. That is to say, “what is perceived is according to the perception of the perceiver” which is another way of saying that people have reasons for choosing different media based on what they want to get form those media.

As Awodiya (1974) points out that most people read news magazines because of the durability of information gathered from them. Magazine offers the opportunity to read, re-read, discuss and debate on the information.

Macdugall (1984) believes that magazines are read by some people because hey take the readers behind the events of the day’\s actions, relate the news to the readers, own frame work and experience, make sense out of the facts; put factual news in perspective, add meaning to the news and help point-out the significance of current events.

The above assumptions have made the researcher to find-out the magazine reading habits of students in the tertiary institution. This is the area of special interest in this project.

1.1 Background Of The Study

In Nigeria, the very first magazine was the SPEAR AND DRUM, but the very serious attempt to publish a magazine started with publication of Nigerian Magazine in 1963.

One major characteristic of magazine in Nigeria at that time was the very transience nature of their existence. For three years after Nigerian magazine emerged, West African reared its head for a short span of 12 months (January-December, 1966). A number of factors accoutered for West African demise, but paramount among them were finance and ravaging Nigerian Biafra Civil War at that time.

However, this magazine, after some serious re-organization four years after the war, resumed publication that lasted for eight years. That was the period between 1974 and 1982.

The plight of West Africa has been very similar to that of other Nigerian Magazines. Many of them often are off the streets, the very month they started.

Given this transience Magazine, there is no gain saying the fact that Nigerian magazine readers should now have a more steady Nigerian periodicals that are serious, objective, analytical, purposeful and enduring.

At least, one that could compete favourably with Newsketch, time etc. it was with this five need in Nigerian readers that the birth of Newswatch was created with such riotous joy and since then, some magazines in this same pedestal have emerged, these are “This week” African Guardian” etc.

Since this study is focused towards finding out magazine reading habits of students in the institutions of higher learning, one question may manifest, what use of Nigerian under graduates make of the information gathered form the magazines?

In the study by Wilbur Schramm and David White in (1949:106), it was discovered that readers with low education attainment, sensational news and pictorials materials. They also found out that those at the top of education curve tend to use it less mainly for information and public affair.

Again, a similar study which proceeded that of Wilbur Schramm and David W, which was conducted by other communication experts, Paul Lazarfled and Patricia Kendall (1948:439) also discovered that readership of magazines increases with higher level and decline as level of education decline.

In the same note, Obiajulu Emejulu (2004), maintained other materials are routinely adapted to classroom and other educational purpose by resourceful teachers. This makes for diversity, creativity and fun in the classroom.

Our interest in students of tertiary institutions is not without convincing reasons. Studies have reverted that high propensity to read magazine is contingent on a person’s educational background. We therefore, picked on Nigerian undergraduates believing that they constitute one of the higher educational groups in the country. This is based on the studies we have cited.

Magazine Reading Habits Of Students In Institution Of Higher Learning

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