Assessing Participatory Research For Effective Design Of Health Communication

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Assessing Participatory Research For Effective Design Of Health Communication


The aim of this research is to determine the levels of participation in all the stages of the production of the radio programFlava. Health interventions are beginning to incorporate the use of audience participation in their research process although for some, participation is just a talk rather than a walk.The major objectives of this thesis are to assess participatory research in health interventions for effective communication and behaviour change; determine the extent to which the audience is involved in the research process of the radio programme Flava and establish how the participatory approach to research in the production of Flava can be used in radio programming.

Flavatried to use participatory approaches in every aspect of production therefore thiswork attempts to look at how well the audience was involved and its corresponding effect in the overall output of the program. It also tried to find gaps in their research approaches and proffer solutions to the processes of health communication and research. The findings of this research imply that participation is key in any health intervention although it is hardly possible to involve all stakeholders in a community of a diverse nature. Young people who participate in any behaviour change intervention are more likely to change their behaviour rather than those who do not or who have no opportunity to participate.The recommendations revolve around empowerment of health communicators with expertise and skills to help them communicate better and more effectively.

Chapter One

General Introduction

1.0 Background to the Study

The concept of communication as an effective change tool for development has evolved over the last three decades. The conceptual framework for communication has since expanded considerably. The key elements of development communication for social change emphasise audience participation both as a social and an individual process (Baylis and Smith, 2001).

The end of World War II brought about drastic changes to economic systems around the world. The United States of America pushed for the creation of a group of governmental and non-governmental institutions tied innately to it in order to stop poverty, hunger and disease in the third world while fostering development and growth (Baylis and Smith, 2001). They further argued that the initial phase witnessed the dominant development paradigm based on the experiences of the industrial revolution in Europe and U.S.A and the emergence of a capital intensive technology era that are equated to economic growth. During this period, it was assumed that development could be achieved easily through transfer of western technology.

Development was thought to be triggered by the widescale diffusion and adoption of modern technologies. Such modernization was planned in the national capitals under the guidance and direction of experts broughtin from developed countries. Often, the people in the villages who are the “objects” of these plans would first learn that “development” was on the way when strangers from the city turnedup, frequently.

Assessing Participatory Research For Effective Design Of Health Communication

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Assessing Participatory Research For Effective Design Of Health Communication


This research material “Assessing Participatory Research For Effective Design Of Health Communication” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as will not be liable for any who copied the material.

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How to defend your research work

This is a general guide on how to defend your research work:

1. Prepare For Questions:

If you are preparing for questions that may be asked during your defense, then your answers will flow smoothly and effectively. This will prove your knowledge on the subject e.g “Assessing Participatory Research For Effective Design Of Health Communication“, and strengthening your argument. Ask friends and family, read your work for them to listen to your presentation, and write down questions. You may be lucky the panel will ask you those you have already prepared on.

2. Strong Summary:

Summarizing your chapters will help keep your audience focused because it is easy for a mind to drift, so providing summaries will ensure your panel will follow along, even if they lose focus for a brief moment. Visual aides, such as graphs and power-point presentations can be very helpful. If you are going to use these, make sure you will practice your presentation with them.

3. Be Confident in Your Research Work:

Not knowing your topic “Assessing Participatory Research For Effective Design Of Health Communication” inside out will cause you to struggle and ultimately fail with your defense. You need to know the subject from every angle to ensure you are fully prepared for any question that may come your way.

4. Conclusion:

Reinforce your findings to conclude your defense. The finale of your presentation should focus on proving the work that has been done. You may need to recap on what has changed and remained unchanged, if is necessary.

5 . Listen:

Before you get defensive or recite a particular answer, make sure you truly understand the question being asked. Being a good listener is an important quality, because providing an inaccurate or off-topic answer will also weaken the validity of your paper.

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