Influence Of Reality Tv Show On Brand Image

Project and Seminar Material for Mass Communication

Influence Of Reality Tv Show On Brand Image


The research examined the influence of reality TV show on brand image using MTN Project Fame as a case study. MTN Project Fame is one of the strategies adopted to improve the image and enhanced the contribution of MTN to the hosting nation, by organizes different activities, programme and sporting events such as: “MTN Project Fame”, “Who wants to be a Millionaire” among other as give back strategies to improve corporate image. Quantitative research design was used while the data collection instrument was questionnaire. Since cross-sectional survey method was employed to elicit data from the students of University of Lagos, Akoka who were believed to be regular viewers of the MTN project fame. One hundred and twenty (120) copies of questionnaire were administered and all the copies were retrieved immediately as the researcher monitor its distribution very well while the information elicited from participants were encoded and input into SPSS version 20. Tables, frequencies and simple percentages were the statistical tools adopted for the presentation and analysis of data so obtained. It is obtained that the programme command large viewership among the population, with 78.3% supported this assertion while it was established that MTN Project Fame promotes MTN brand image. It is recommended that MTN should extend the show beyond the city media to the rural or community television stations in order to catch the attention of the rural dwellers as well.

Influence Of Reality Tv Show On Brand Image

Project Material Download

3,000 Naira

The complete material will be sent to you in just 2 steps.

Quick & Simple…

Step One Purchase

Make payment of ₦3,000: through USSD Transfer, Bank Mobile App, ATM Transfer, or POS Transfer to:

Access Bank PlcAccount No.: 0811003731
Name: Samphina Academy
Account Type: Current

Or Click Here to pay with Debit Card

Click Here to pay with Debit Card ($15)
GHANA – Make Payment of 60 GHS to MTN MoMo, 0553978005, Douglas Osabutey 


Step Two Purchase

Send the following details through Text Message or WhatsApp Messenger | +234-8143831497

  • Payment Details 
  • Email Address 
  • Influence Of Reality Tv Show On Brand Image

The complete material will be sent to your email address after receiving your payment information | T & C Apply

  Contact Our Help Desk

You may also like:

⚠️ Need a different topic? Perform a quick search

Get A Complete Business Plan For Any Business In Nigeria

Business Plan for Businesses in Nigeria

  Business Plans in Nigeria


This research material “Influence Of Reality Tv Show On Brand Image” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”. is only providing this material “Influence Of Reality Tv Show On Brand Image” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.