Assessing The Effectiveness Of Corporate Social Responsibility (CSR) Initiatives On Brand Image And Consumer Behaviour

Project and Seminar Material for Business Administration and Management BAM

Assessing The Effectiveness Of Corporate Social Responsibility (CSR) Initiatives On Brand Image And Consumer Behaviour


Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One

Introduction

  • 1.1 Background to the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypotheses
  • 1.6 Significance of the Study
  • 1.7 Scope of the Study
  • 1.8 Justification of the Study
  • 1.9 Definition of Key Terms as Relates to the Study

Chapter Two

Literature Review

  • 2.1 Conceptual Review
  • 2.1.1 Corporate Social Responsibility (CSR)
  • 2.1.2 Brand Image and Perception
  • 2.1.3 Consumer Behavior and Decision-making
  • 2.2 Empirical Review
  • 2.2.1 Studies on CSR Impact on Brand Image
  • 2.2.2 Research on CSR Influence on Consumer Behavior
  • 2.2.3 Evidence on the Mediating Role of Brand Authenticity and Reputation
  • 2.3 Theoretical Review
  • 2.3.1 Stakeholder Theory and CSR
  • 2.3.2 Brand Equity and Brand Image
  • 2.3.3 Consumer Behavior Theories in the Context of CSR

Chapter Three

Research Methodology

  • 3.1 Research Design
  • 3.2 Study Area
  • 3.3 Study Population
  • 3.4 Sample Size
  • 3.5 Sampling Techniques
  • 3.6 Sources of Data Collection
  • 3.7 Method of Data Collection
  • 3.8 Instruments of Data Collection
  • 3.9 Method of Data Analysis

Chapter Four

Data Analysis and Interpretation

  • 4.1 Analysis of Demographic Information
  • 4.2 Analysis of Research Questions
  • 4.3 Test of Hypotheses
  • 4.4 Discussion of Findings

Chapter Five

Discussion of Findings, Conclusion and Recommendation

  • 5.1 Conclusion
  • 5.2 Recommendation
  • 5.3 Major Contributions to Knowledge
  • Reference
  • Appendix
  • Questionnaire

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