The Influence Of Photographic Images In Advert Design

Project and Seminar Material for Fine Arts

The Influence Of Photographic Images In Advert Design


This research project THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERTISING has looked at photograph in relation to their roles in conveying messages through advertising medium, to also improve on the way photographs are been used in advertising for promotion of products. To successfully do this the illustration aspect, which is the photograph, must be properly used in a way that it must tally with the text aspect in other for the role message to be adequately conveyed to the public.

This project also covers the studio process through which photographs are been produced. Furthermore, this research also covers the creative aspect of advertising which are stages that are involved in the task of a successful adverts. In conclusion, the researcher included techniques in photography through which photograph for advert can be produced. Moreso, that the works should be handled by professionals in graphics design to avoid wrong or abusive way of using photograph in adverts, to also make work being done in Nigeria of international standard.

Table of Content

Chapter One

  • Introduction
  • 1.0 Background Statement
  • 1.1 Statement of Problems
  • 1.2 Objective of Study
  • 1.3 Significance of Study
  • 1.4 Scope of Study

Chapter Two

  • Literature Review
  • 2.1 Photo Retouching
  • 2.2 Creative Aspect Of Advertising
  • 2.3 Credibility of Photography
  • 2.4 Functions of Photograph
  • 2.5 The Necessity of the Visual

Chapter Three

  • 3.1 Methodology
  • 3.2 Questions
  • 3.3 Responses On Oral Interview
  • 3.4 Production Process
  • 3.5 The Visualizing Stage
  • 3.6 The Illustration Stage (Pectoral Aspect)
  • 3.7 The Finishing

Chapter Four

  • 4.1 Project Analysis
  • 4.2 Project Execution

Chapter Five

  • 5.1 Observation
  • 5.2 Recommendation
  • 5.3 Conclusion
  • Bibliography

Chapter One


1.0 Background Statement

The use of photograph for adverts, which is very important, is a means of communication or passing across message to the public about a particular product for the purpose of sales and promotion. Therefore, the researcher has chosen this topic to bring to light those roles or function photograph plays in advert cannot be overlooked by the advertisers. To make them see why they must imbibe by it and how to go about using photograph in advertising their product. Some advertisers preferred using text only without illustration either photographs or hand made, forgetting that a picture is worth a thousand words, as the Chinese philosopher says. For this purpose, the researcher treats the effective ways of using photograph.

As earlier mentioned, the advert predominantly has the written information which is the message and it has ‘shown” information this is the picture content. Picture is very important in very advert because they aid credibility and other aesthetic value to the advert and most importantly to the text message. In other words, pictures and text message compliment each other. It is almost impossible to imagine what the world look like if photographic process were suddenly taken from us. It is involved directly or indirectly in almost everything, we do. Photography which through photographic camera is a medium completely familiar to today’s youth and they have accepted it as either their own. Everyone is interested in photographic images. Still or movies in black and white or in colour, light or contrived, fantastic or documentary, beautiful or brutal and everyone seems to have at least, one camera. Photography is the language of today; it is the best known medium for adverts.

1.1 Statement of Problems:

Subsequently on the fact that language of today is a picture (photograph) the advertisers most especially in Nigeria do not seem to identify with the current trend. While some that seemed to be identifying with the current trend, majority of them made use of hand made illustration that cannot be compared with a real picture. Based on this research I decided to make the advertisers to know the role photograph plays in helping to promote their products and gain the attention of the buyers. The researcher also observed that those that chose to advertise with photograph, their works are being given to non – –professionals. Hence the work are not professionally handled by so doing the purpose of the advert is not fully fulfilled because some of this non professional made use of picture that does not fit n with the text message.

1.2 Objective of Study

This project work is initiated to correct the wrong insinuation of neglecting the use of photograph for adverts by going for hand made illustration, which is some how archaic in nature. We are in a computer age where everything is being done in a computerized way. Also to discourage the advertisers from giving their adverts to non- professionals and make them see the reasons why a professional should handle their adverts. Equally to correct the abusive use photography in advertising a product.

1.3 Significance of Study

This research work is designed to give adequate knowledge to the graphics artist on how to make best use to photograph in advertising a product for sales and promotion.

1.4 Scope of Study

For the purpose of proper accomplishment of this project, I decided to limit my research with photograph being under execution by snapping photographs for promotion of a newly introduced product to the market on poster.

Chapter Five

5.0 Observation, Recommendation and Conclusion

5.1 Observation

Through this research work, the researcher discovered that photograph play a vital role in advertisement. For a moving advert of a product. It is obvious that the photograph of such product should be included, because it goes a log way to convince the buyers or the general public of the authenticity of that product. For this to be really achievable, professionals must be given to handle the work for effective production.

5.2 Recommendation

The use of photograph should be encouraged instead of hand made illustration, if possible series of seminar and workshop should be organized in major cities of the nation where the inform adverting agencies are highly concentrated to educate and inform the artist of the necessity of making their design to be photographic oriented. Another way of promoting the use of photograph among artists is by making our tertiary institution to be computerized to the extent that each graphics student have access to computer for effective training. Moreover the photographic studio in the institution should be well equipped with current equipment machines for photograph most especially colour photograph equipment so that undergraduates will be accustomed to the system before graduating into professionals hence we will be breeding in into competent graphic artists I believe if this recommendation agencies and the future will be more brighter.

5.3 Conclusion

Having put into consideration according to all that been discovered on this influence of photography in advert design as promotion of the product which tend into convincing the buyers and increasing the patronage of such product, the n the the use of photograph should be embraced by the entire graphic with artists. Furthermore, extra efforts should march the international standard. This will go a long way to increase the patronage of our agencies in Nigeria. Those that has cultivation the habit of taking their advert abroad as a result of quality production in our country will see the reasons why their advert jobs should handled here in Nigeria.

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