Role Of Integrated Marketing Communication On Bank Performance In The Nigerian Banking And Financial Services Sector

Table of Content

Chapter One

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Objective of the Study
• 1.4 Research Questions
• 1.5 Research Hypothesis
• 1.6 Significance of the Study
• 1.7 Scope of the Study
• 1.8 Limitation of the Study
• 1.9 Definition of Terms

Chapter Two

Review of Literature

• 2.1 Conceptual Framework
• 2.2 Theoretical Framework
• 2.3 Empirical Review

Chapter Three

Research Methodology

• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample Size
• 3.4 Sampling Technique
• 3.5 Research Instrument and Administration
• 3.6 Validity of the Study
• 3.7 Reliability of the Study
• 3.8 Method of Data Collection
• 3.9 Method of Data Analysis
• 3.10 Ethical Consideration

Chapter Four

Data Presentation and Analysis

• 4.1 Introduction
• 4.2 Demographic Information of Respondents
• 4.3 Answering Research Questions
• 4.4 Test of Hypotheses
• 4.5 Discussion of Findings

Chapter Five

Summary, Conclusion and Recommendation

• 5.1 Introduction
• 5.2 Summary of the Study
• 5.3 Conclusions
• 5.4 Limitation of the Study
• 5.5 Recommendation
• References
• Appendix
• Questionnaire

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