Product Marketing A Strategic Step For Libraries In The Information Age
This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these strategies which are already in used in Imo State library board, Owerri. In the course of the study, several relevant literature were reviewed the librarian and library offices of Imo state library board, Owerri made up the population of study and the survey research method as used. The result of the study shows that product marketing strategies in use in Imo State library board are not enough for the library to remain relevant in the competitive digital era. This inadequacy has been found to be engendered by inadequate library stock etc.
Library fund incompetence of Liberians inadequate library stock etc.
Recommendations made in this study includes adequate library funding through alternative means adequate training and retaining of staff, staff motivation, etc in order to equip the staff with adequate skill and knowledge in library product / service marketing strategies and to enable the library to afford library product marketing tools staff motivation and a balanced library stock.
How To Get The Complete Material For Product Marketing A Strategic Step For Libraries In The Information Age
The complete material will be sent to your email address after payment
( Quick & Simple)
|FOR CLIENTS IN NIGERIA:|
|CLICK HERE to make purchase (₦3,000)|
|FOR CLIENTS OUTSIDE NIGERIA:|
|CLICK HERE to make purchase ($15)|
This research material “Product Marketing A Strategic Step For Libraries In The Information Age” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.
The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.
samphina.com.ng is only providing this material “Product Marketing A Strategic Step For Libraries In The Information Age” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.