Television Advertising And Buying Habits Of Consumers In Onitsha, Anambra State, Nigeria

Project and Seminar Material for Mass Communication

Television Advertising And Buying Habits Of Consumers In Onitsha, Anambra State, Nigeria


Objectives


  1. Determine the Frequency of Television Advertisement Exposure Among Consumers in Onitsha, Anambra State.

  2. Assess the nature of the attitude towards television advertisement Among Consumers in Onitsha, Anambra State.

  3. Assess the extent television advertising in stimulate and shape the buying behavior of Consumers in Onitsha, Anambra State.

  4. Analyze the influence of television advertisements on the purchasing decisions of consumers.

Hypothesis


  • Ho: There is no significant relationship between television advertising and buying habits of consumers.
  • Ha: There is a significant relationship between television advertising and buying habits of consumers.

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:

Introduction

  • 1.1 Background to the Study
  • 1.2 Statement of the Problem
  • 1.3 Research Objectives/hypotheses
  • 1.4 Scope of the Study
  • 1.5 Significance of the Study
  • 1.6 Operational Definitions of Terms
  • 1.7 Research Limitations

Chapter Two:

Literature Review

  • 2.1 Conceptual Reviews
  • 2.2 Empirical Reviews
  • 2.3 Theoretical Framework
  • 2.4 Summary
  • 2.5 Knowledge Gaps

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Study Area
  • 3.3 Population of the Study
  • 3.4 Sampling Technique
  • 3.5 Sample and Sample Size
  • 3.6 Instruments of Data Collection
  • 3.7 Methods of Data Analysis
  • 3.8 Reliability and Validity Tests Procedures

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Data Analysis
  • 4.3 Discussion on Findings

Chapter Five:

Summary, Conclusion and Recommendations

  • 5.1 Summary of the Study
  • 5.2 Conclusion(S)
  • 5.3 Recommendations
  • 5.4 Suggestions for Further Study
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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