The Study Of Factors Influencing The Adoption Of E-Commerce Platforms For Agro-Based Products In Makurdi, Benue State

Project and Seminar Material for Agricultural Economics and Extension

The Study Of Factors Influencing The Adoption Of E-Commerce Platforms For Agro-Based Products In Makurdi, Benue State


Research Questions


  1. What are the key factors influencing the adoption of e-commerce platforms among farmers, agribusinesses, and consumers in Makurdi?.

  2. What are the level of digital infrastructure and internet connectivity available for supporting e-commerce activities in the agricultural sector in Makurdi?.

  3. What are the extent of digital literacy and skills among stakeholders involved in agro-based product marketing and distribution in Makurdi?.

  4. What are the regulatory frameworks and policy measures governing e-commerce operations in the agricultural sector in Makurdi?.

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Questions
  • 1.5 Significance of the Study
  • 1.6 Scope of the Study
  • 1.7 Definition of Terms

Chapter Two

Literature Review

  • 2.1 Introduction
  • 2.2 Conceptual Framework
  • 2.2.1 Technology Acceptance Model (TAM)
  • 2.2.2 Concept of Diffusion Innovations Theory
  • 2.2.3 Unified Theory of Acceptance and Use of Technology (UTAUT)
  • 2.3 Theoretical Framework
  • 2.3.1 Institutional Theory
  • 2.3.2 Social Learning Theory
  • 2.4 Empirical Review
  • 2.4.1 Factors Influencing E-commerce Adoption in Agricultural Markets
  • 2.4.2 Case Studies of E-commerce Adoption in Agro-based Product Markets
  • 2.4.3 Impact of Digital Literacy and Infrastructure on E-commerce Adoption
  • 2.5 Summary of Literature Review

Chapter Three

Research Methodology

  • 3.0 Introduction
  • 3.1 Interview Design
  • 3.2 Population and Participant Selection
  • 3.3 Sampling Technique and Sample Size
  • 3.4 Data Collection Methods
  • 3.5 Data Analysis Techniques
  • 3.6 Ethical Considerations

Chapter Four:

Data Presentation, Analysis, and Discussion

  • 4.1 Introduction
  • 4.2 Analysis of Interview From the Respondents
  • 4.4 Discussion of Findings

Chapter Five:

Conclusion and Recommendations

  • 5.0 Introduction
  • 5.1 Summary of Findings
  • 5.2 Conclusion
  • 5.3 Implications of the Study
  • 5.4 Recommendations for Practice
  • 5.5 Recommendations for Further Research
  • References

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