Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign

Project and Seminar Material for Mass Communication

Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign


Abstract


This research titled: Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise, attempts to find the best way to stop or reduce to the barest minimum the spread of HIV/HIDS. It was established that home videos produced locally are the major Focus through which facts, figures, myths and messages about HIV/AIDS are transmitted to the general public. Two theories were used as framework for the study namely the cultivation and diffusion of innovation theories. While the cultivation theory was adopted to find out the perception and influence of home movies by respondents with regard to dangers of HIV/AIDS and transmission, the diffusion of innovation theory was adapted to find out how new innovations can be used to combat HIV/AIDS through specially produced television programmes and Movies.The major findings of this research work shows that: A high percentage (87%) of respondents patronize specially produced television programmes and Movies, Respondents have located new ways to prevent themselves from contracting the deadly virus, A good percentage of respondents admitted that the specially made programmes influence their attitudes positively and so help them to avoid contacting the disease. Below are the following recommendations. That movie producers should liaise with other HIV/AIDS control agencies and other stake holders in order to have information on the nature, spread and prevention/management of the disease. Funding should be increased so that research could be carried out and to spread the information in stock for the benefit of the public. Movies producers should produce films that show sympathy towards those affected by the disease instead of stigmatization.


Chapter One


Introduction

1.1 Background to the Study

Since the inception of television broadcasting in Nigeria, Special Production Programme have had a remarkably wide acceptance and patronage in the Nigerian media. This acceptance is due to its entertainment content that made them special, which media management see as more effective than non-entertaining messages [Barbie, 2004]. The concept of entertainment which media scholars claims to refer to as media messages that are educative as well as entertaining are more effective (McPhail, 1989:30).More so, Meyer (2006) is of the opinion that such media contents are more likely to make the needed impact on audiences as they are packaged to be audience friendly. Development communication has always borrowed this idea in the packaging of development communication items like health programmes. Such packaged programmes that sensitize the public on disease outbreaks or the selling of new technology that will impact positively in lives of people in societies are packages that are given more attention (Meyer, 2006).

One of the most effective form that ensures media messages take the education and entertainment approach is the special productions in form of movie, which has a relatively large audience compared to news, documentary, features and talk show. This is partly due to the concreteness of the content of the movie as it depicts reality through its unique presentation of ideas using sounds, pictures and motion; aside being acted by real people and mirroring the day-to-day happenings in the society. The role of specially produced movies in social change in the society can be tremendous. They serve as vital tools for informing the people on the needed attitudinal, cognitive and behavioural changes. Furthermore, they mirror the best ways to conform to healthy and conventional expectations of the individual and society. One of the key areas that the society needs change is attitudinal and behavioural change from the individual perspective is that of Acquired Immune Deficiency Syndrome (HIV/AIDs). The epidemic is one of the most pressing problems facing the world today. This study examines how the mass media could be used by the use of specially produced movies to combat the spread of the HIV/AIDS epidemic.


Complete Material For Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign


Project Material Download

3,000 Naira


The Complete Material will be Sent to You in Just 2 Steps

Quick & Simple…


Step One Purchase

Make a Mobile Transfer or POS Payment of ₦3,000 to any of the Account Below

Access Bank PlcAccount No.: 0811003731
Name: Samphina Academy
Account Type: Current
Zenith BankAccount No.: 1225513212
Name: Samphina Academy
Account Type: Current

Or CLICK HERE To Pay With Debit Card

FOR CLIENTS OUTSIDE NIGERIA
CLICK HERE To Pay With Debit Card ($15)
GHANA – Make Payment of 60 GHS to MTN MoMo, 0553978005, Douglas Osabutey 

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  • Payment Details
  • Email Address 
  • Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign

The Complete Material Will Be Sent To Your Email Address After Receiving Your Details
T & C Apply


  Contact Our Help Desk


⚠️ Need a different topic? Perform a quick search



Get A Complete Business Plan For Any Business In Nigeria

Business Plan for Businesses in Nigeria

  Business Plans in Nigeria


Disclaimer


This research material “Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.

samphina.com.ng is only providing this material “Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.