Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)

Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)

Chapter One

Introduction

1.1 Background of the Study

The process of doing business has greatly changed over the years. The advent of social media added another dimension in the channel of doing business which in previous years depended on the major distribution channels to reach customer clientel. Customers recently interact with their brand suppliers on social media platform. So the conventional means of reaching customers and opening a wider market network is fast being overtaken by the activities of social media. Social media marketing is a channel through which businesses can reach their customers and prospective customers. It serves as a means of speaking to the customers directly. Social media marketing entails the use of internet to market the business brands through the creation and sharing of contents on social media platforms in order to achieve the business marketing and branding objectives. Social media networks include the Facebook, Twitter, Instagram, and Pinterest. The use of this platform involves the creation of content which engages the customers, posting text, videos, images and Social media advertising. Successful social media marketing promotes the business brands and drive sales maximally. It increases the activities on your website improves communication and maintains brand identity. It is important to actively engage your customer on the social media network through creative and engaging contents so as to maintain a wide network of clientele. The posting of contents should be on a regular basis to help you build on followers through important information which your customer finds invaluable.

1.2 Statement of the Problem

The changing pattern of doing business has made it imperative for firms to adopt the social media as additional channels of reaching out to customers to build wide customer network for increased and improved sales. The assumptions that a firms products appeals to everybody no longer holds. Therefore the need to define your products is highly imperative. So as to identify the target customers. A principal challenge confronted by marketers is the adoption of the right channel and campaign to reach out to the right people. Creating effective marketing campaigns to talk to the desired audience is imperative. Therefore it is important to create the right message which appeals to the target customers. The problem confronting the study is to determine the Role of social media in promoting Business Activities and talent in Nigeria ;( A case study of Instagram).

1.3 Objectives of the Study

The fundamental objective of the study is to investigate the Role of social media in promoting Business Activities and talent in Nigeria. (A case study of Istagram).

The specific objectives of the study include;

1. To determine the benefits of the social media in business promotion.
2. To appraise the relationship between social media presence and business promotion.
3. To determine the challenges of the social media in business promotion.

1.4 Research Questions

1. What are the benefits of the social media in business promotion?
2. What is the relationship between social media presence and business promotion?
3. What are the challenges of the social media in business promotion?

1.5 Research Hypothesis

Ho1: There is no significant impact of social media on the promotion of business activities in Nigeria.

1.6 Significance of the Study

The study intends to provide valuable information concerning the use of social media in the promotion of businesses with a case study of Instagram.

1.7 Scope of the Study

The study focuses on the appraisal of the Role of social media in promoting Business Activities and talent in Nigeria. (A case study of Instagram).

1.8 Limitation of the Study

The research was confronted by logistics and financial constraint.

1.9 Definition of Terms

Social Media Marketing Defined

Social media marketing entails the use of internet to market the business brands through the creation and sharing of contents on social media platforms in order to achieve the business marketing and branding objectives. Social media networks include the Facebook, Twitter, Instagram, and Pinterest.

Social Media Defined

A forms of electronic communication through which users create online communities to share information, ideas, personal messages, and videos

Instagram Defined

The name of a social networking service for taking, changing, and sharing photographs and video

Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)

The complete material will be sent to you in just 2 steps.

Quick & Simple…

Make payment of ₦3,000: through USSD Transfer, Bank Mobile App, ATM Transfer, or POS Transfer to:

	Account No.: 0811003731
	Name: Samphina Academy
	Account Type: Current

Or Click Here to pay with Debit Card

Send the following details through Text Message or WhatsApp Messenger | +234-8143831497

• Payment Details 
• Email Address 
• Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)

The complete material will be sent to your email address after receiving your payment information | T & C Apply

  Contact Our Help Desk

You may also like:

Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)

Disclaimer

This research material “Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.

samphina.com.ng is only providing this material “Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

How to defend your research work

This is a general guide on how to defend your research work:

1. Prepare For Questions:

If you are preparing for questions that may be asked during your defense, then your answers will flow smoothly and effectively. This will prove your knowledge on the subject e.g “Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)“, and strengthening your argument. Ask friends and family, read your work for them to listen to your presentation, and write down questions. You may be lucky the panel will ask you those you have already prepared on.

2. Strong Summary:

Summarizing your chapters will help keep your audience focused because it is easy for a mind to drift, so providing summaries will ensure your panel will follow along, even if they lose focus for a brief moment. Visual aides, such as graphs and power-point presentations can be very helpful. If you are going to use these, make sure you will practice your presentation with them.

3. Be Confident in Your Research Work:

Not knowing your topic “Role Of Social Media In Promoting Business Activities And Talents In Nigeria (A Case Study Of Instagram)” inside out will cause you to struggle and ultimately fail with your defense. You need to know the subject from every angle to ensure you are fully prepared for any question that may come your way.

4. Conclusion:

Reinforce your findings to conclude your defense. The finale of your presentation should focus on proving the work that has been done. You may need to recap on what has changed and remained unchanged, if is necessary.

5 . Listen:

Before you get defensive or recite a particular answer, make sure you truly understand the question being asked. Being a good listener is an important quality, because providing an inaccurate or off-topic answer will also weaken the validity of your paper.