The Role Of Public Relations In Crisis Management A Case Study Of Union Bank Plc, Biogbolo Yenagoa

Table of Content

Chapter One

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Research Questions
• 1.4 Aim and Objectives of the Study
• 1.5 Research Hypothesis
• 1.6 Significance of the Study
• 1.7 Scope of the Research
• 1.8 Definition of Terms
• 1.9 Study Area

Chapter Two

Literature Review

• 2.1 Conceptual Review
• 2.1.1 Definition of Public Relations
• 2.1.2 Concept of Crisis Management
• 2.2 Theoretical Review or Framework
• 2.2.1 Situational Crisis Communication Theory (SCCT)
• 2.2.2 Systems Theory in Public Relations
• 2.3 Empirical Literature
• 2.3.1 Case Studies of Crisis Management in the Banking Sector
• 2.3.2 Role of Public Relations in Crisis Management: Evidence from Union Bank PLC
• 2.4 Literature Gap

Chapter Three

Research Method

• 3.1 Research Design
• 3.2 Sources and Types of Data
• 3.3 Populations and Sample Size
• 3.4 Sampling Techniques
• 3.5 Method of Data Analysis

Chapter Four

Data Presentation and Analysis of Report

• 4.1 Data Presentation
• 4.2 Analysis of Research Questions
• 4.3 Test of Hypothesis

Chapter Five

Summary of Findings, Conclusions and Recommendations

• 5.1 Summary of Findings
• 5.2 Conclusions
• 5.3 Recommendations
• 5.4 Contribution to Knowledge
• References

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