The Role Of Mass Media In Informing The Public On Herdsmen Activities In Nigeria

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The Role Of Mass Media In Informing The Public On Herdsmen Activities In Nigeria


Abstract


This study was carried out on the role of mass media in informing the public on herdsmen activities in Nigeria. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprises of residents of Gboko, Benue state. In determining the sample size, the researcher purposefully selected 160 respondents and 141 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables. The result of the findings reveals mass medias inform the public on Fulani herdsmen attack. The study also revealed that Fulani herdsmen attack has not decreased as a result of public consciousness raised by mass medias. Furthermore, the study revealed that Fulani herdsmen are not frightened as a result of the information provided by mass medias. Therefore, it is recommended that television reporters and other media practitioners should ensure they give accurate representation of the causes of a crises, and the situation in a crises area to help ensure that the right and most useful type of humanitarian aid are provided by both governments and non-state actors to victims of crises. Sensitivity to religious and cultural philosophy even in time of crises is important. The media should help to counteract the image of those in conflict areas as passive victims by what they put in the public domain. To mention but few.


Table of Content


Chapter One:

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objective of the Study
  • 1.4 Research Questions
  • 1.5 Significance of the Study
  • 1.6 Scope of the Study
  • 1.7 Limitation of the Study
  • 1.8 Definition of Terms
  • 1.9 Organisations of the Study

Chapter Two:

Review of Literature

  • 2.1 Conceptual Framework
  • 2.2 Theoretical Framework
  • 2.3 Empirical Review

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Population of the Study
  • 3.3 Sample Size Determination
  • 3.4 Sample Size Selection Technique and Procedure
  • 3.5 Research Instrument and Administration
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Validity of the Study
  • 3.9 Reliability of the Study
  • 3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Analysis of Data
  • 4.3 Answering Research Questions

Chapter Five:

Summary, Conclusion and Recommendation

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • References
  • APPENDIX
  • QUESTIONNAIRE

Chapter One


Introduction

1.1 Background of the Study

Mass media is a technology that aims to meet a large number of people. It is the most popular mode of communication for reaching the vast majority of the general public. Newspapers, magazines, radio, television, and the Internet are the most popular outlets for mass media. The general public usually depends on the media for updates on political, social, and entertainment topics, as well as news. The media has changed dramatically over time. Have you ever wondered how people used to get the latest news and information? There was a time before the Internet, television, and radio, when there was just the newspaper. The newspaper was the first medium of mass communication. For a long time, the public relied on local newspaper writers and journalists to provide them with information. Families will gather around the radio and listen to their favourite radio station programs about politics, social issues, and entertainment. The television was later invented. The most powerful medium for reaching the general public was soon to be replaced by television. The Internet is the most important medium of mass media today, and it has become a critical tool for news organizations. The general public can now access those same news sources in an instant with the click of a button, thanks to the development of the Internet. The Impact of the Media News outlets have a significant effect on the general public and on public opinion on some issues due to their use in mass media. In certain ways, the media is the only source of information available to the general public. For example, when Neil Armstrong set foot on the moon in 1969, the public was able to witness this landmark event thanks to the media.


1.2 Statement of the Problem

The Fulani were traditionally semi-nomadic cattle herders who travelled long distances along grazing routes in search of food for their herds. The Fulani are a Sahelian ethnic group that is considered to be the largest. The Fulani are largely concentrated in northern Nigeria. However, a combination of political unrest and drought is propelling them southward where they are in dispute with the local farming communities. The violent clashes between Fulani herdsmen and farmers have wreaked havoc on many Nigerian communities. Many people have died, many have been displaced, and property has been lost, including crops, livestock, homes, cars, and so on.

Herdsmen and crop farmers conflicts have been one of Nigeria’s most significant security challenges, second only to the insurgency of Boko Haram (Okoro, 2018). The media have a powerful effect on successfully reducing and resolving conflict by assuming conflict-prevention roles, Via the process of information distribution, the media has recently emerged as an important weapon in fighting wars, crises, and acts of terrorism (Pate, 2002). Information is regarded as a vital factor in escalating or way of curbing during periods of conflict. It is frequently argued in conflict that the misuse of mass communication in times of crisis, especially in complex and fragile societies like Nigeria, could have serious consequences.

Human security can be aided by the media. Through the autocratic functions of respectfully disseminating information, furthering understanding and knowledge, fostering participatory and open governance, and resolving perceived grievances, traditional and non-conventional media can both prevent and resolve conflict. According to Tahir (2009), it is important for the media to consider what conscious and unconscious roles they perform in their daily work of preventing or perpetuating conflicts.


1.3 Objective of the Study

  1. To ascertain if the mass medias inform the public on Fulani herdsmen attack.
  2. To determine if the information provided by mass medias was able to reduce the attack.
  3. To find out if the Fulani herdsmen were frightened by the knowledge provided by mass medias.

1.4 Research Questions

The study will be guided by the following questions;

  1. Does mass medias inform the public on Fulani herdsmen attack?
  2. Has the Fulani herdsmen attack decreased as a result of public consciousness raised by mass medias?
  3. Are Fulani herdsmen frightened as a result of the information provided by mass medias?

1.5 Research Hypotheses

H0: The mass media have not played any significant role in informing the public about herdsmen activities.

Ha: The mass media have played a significant role in informing the public about herdsmen activities.


1.6 Significance of the Study

The significance of this research work focus on the role of the mass media in informing the public on herdsmen activity in Nigeria, and this research would also prove beneficial for other academics, intellectuals, and students that might want to organize similar research.


1.7 Scope of the Study

This research work concentrate on the role of the mass media in informing the public on herdsmen activity in Nigeria, The study was carried out in Gboko, Benue state.


1.8 Limitation of the Study

Like in every human endeavour, the researcher encountered slight constraints while carrying out the study. Insufficient funds tend to impede the efficiency of the researcher in sourcing for the relevant materials, literature, or information and in the process of data collection, which is why the researcher resorted to a limited choice of sample size. More so, the researcher simultaneously engaged in this study with other academic work. As a result, the amount of time spent on research will be reduced.

Moreover, the case study method utilized in the study posed some challenges to the investigator including the possibility of biases and poor judgment of issues. However, the investigator relied on respect for the general principles of procedures, justice, fairness, objectivity in observation and recording, and weighing of evidence to overcome the challenges.


1.9 Definition of Terms

Mass Media:

Refers to a wide range of communications technologies that use mass communication to address a broad audience. There are a number of channels by which this communication is carried out.

Radio:

Radio is a piece of electronic equipment that enable you to listen to radio programs like music and news.

Radio Presenter:

A radio presenter provides information on news, weather, athletics, or traffic or explore musical styles, host a talk radio show that takes calls from fans, interview celebrities or guests, and so on

Information:

Information is described as news or knowledge that is obtained or provided. What is presented to someone who asks for background information on something is an indication of information. The summarization of data is known as information. Data, in technical terms, are unprocessed statistics and figures that are transformed into content.

Fulani Herdsmen:

Fulani herder are nomadic or semi-nomadic Fulani people whose primary occupation is livestock raising.


1.10 Organization of the Study

This research work is organized in five chapters, for easy understanding, as follows.

  • Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
  • Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
  • Chapter three deals on the research design and methodology adopted in the study.
  • Chapter four concentrate on the data collection and analysis and presentation of finding.
  • Chapter five gives summary, conclusion, and recommendations made of the study.

Chapter Five


Summary, Conclusions and Recommendations:

5.1 Introduction

This chapter summarizes the findings on the role of mass media in informing the public on herdsmen activities in Nigeria. The chapter consists of summary of the study, conclusions, and recommendations.


5.2 Summary of the Study

In this study, our focus was on the role of mass media in informing the public on herdsmen activities in Nigeria.The study is was specifically carried out to ascertain if the mass medias inform the public on Fulani herdsmen attack, to determine if the information provided by mass medias was able to reduce the attack, to find out if the Fulani herdsmen were frightened by the knowledge provided by mass medias.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 141 responses were validated from the enrolled participants where all respondent were residents of Gboko, Benue state.


5.3 Conclusions

Based on the findings of this study, the researcher concluded that;

  1. Mass medias informs the public of Fulani herdsmen attack.
  2. Fulani herdsmen attack have not decreased as a result of public consciousness raised by mass medias.
  3. Fulani herdsmen are not frightened as a result of the information provided by mass medias.

5.4 Recommendation

From the findings of the study, the following recommendations are made:

  1. Television reporters and other media practitioners should ensure they give accurate representation of the causes of a crises, and the situation in a crises area to help ensure that the right and most useful type of humanitarian aid are provided by both governments and non-state actors to victims of crises.
  2. The federal government must restrain itself from interfering with the activities of journalists in the stations. They must allow journalists in their employ to discharge their responsibilities in line with the demands of professional journalism, particularly, in line with the tenets of conflict and crises reporting. Government influence must be stopped if effective conflict reportage must be actualized.
  3. Media Channels both private and Government owned should undergo a paradigm shift from its current posture and selective exposure of social and conflict reportage in the country. In other words, they should be seen as helping to report issues and conflict as they occur without selective coverage.
  4. Sensitivity to religious and cultural philosophy even in time of crises is important. The media should help to counteract the image of those in conflict areas as passive victims by what they put in the public domain.

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