The Role Of Effective Communication In Achieving Corporate Objective (A Case Study Of Ministry Of Education Owerri)

Project and Seminar Material for Business Administration and Management BAM

The Role Of Effective Communication In Achieving Corporate Objective (A Case Study Of Ministry Of Education Owerri)


The project was on the Role of Effective Communication in Achieving Corporate Objectives. Uses the Imo State Ministry of education into Owerri as a case study. The population of the study was 250, and the researcher used yaroyamenformular to determine the sample size of 154. During the research work, observation and interview were used to gather data, 154 questionnaires were issued and 150 was return.

The researcher used simple percentage to analyze the research hypotheses. The research reviewed that effective communication is a burrier to achieving organizational goals. It was calculated that effective communication is a wheel that the business can use to make the world term. The researcher made the some recommendations like the management should endeavor to maintain climate to open communication whereby subordinates will have the fear of been punished in order to improve the chances of high productivity and job satisfaction.

Table Of Contents

Preliminary Page(s)

  • Title page
  • Approval page
  • Dedication
  • Acknowledgement
  • Abstract
  • Table of contents

Chapter One

1.0 Introduction

  • 1.1 Background of the study
  • 1.2 Statement of the problem
  • 1.3 Objective of the study
  • 1.4 Research questions
  • 1.5 Research hypothesis
  • 1.6 Significance of the study
  • 1.7 Scope of the study
  • 1.8 Definition of terms

Chapter Two

2.0 Literature Review

  • 2.1 Introduction
  • 2.2 Protagonist theories
  • 2.3 Principles of communication
  • 2.4 Communication process
  • 2.5 Medium of communication in an organization

Chapter Three

3.0 Research Design and Methodology

  • 3.1 Introduction
  • 3.2 Research design
  • 3.3 Population
  • 3.4 Sample size determination
  • 3.5 sampling techniques/procedure
  • 3.6 Validity and reliability of measuring instrument
  • 3.7 Method of data/statistical analysis

Chapter Four

4.0 Data Presentation, Analysis and Interpretation

  • 4.1 Introduction
  • 4.2 Presentation of data
  • 4.3 Analysis of data
  • 4.4 Test of hypothesis
  • 4.5 Interpretation of result

Chapter Five

5.0 Summary, Conclusion and Recommendation

  • 5.1 Summary of findings
  • 5.2 Conclusion
  • 5.3 Recommendations
  • 5.4 Areas for further research
  • References
  • Appendix
  • Questionnaires

Chapter One

1.0 Introduction

1.1 Background Of The Study

Communication is one of the most frequent discussed concepts in the entire field of organization and managing. However, it is seldom clearly understood. As people, society, business organization, academic institutions gather in small and large groups, they interact. This means interaction is communication.

Effective communication is a pre-requite for the attainment of organizational goal, but it has remained one of biggest problems facing modern management communication it is an extremely broad topic and of course, it is not restricted to the management field.

Melntyre (1993) is of the view that communication is pivotal in development process because it caters to human dimension. How efficient and healthy a business is determined through its communication process and how effective communication is said to be effective when there is successful transfer of information and understanding from asender to receivers.

As management creativity, communication is an extremely important skill, which is yet to be mastered by managers in order to provide the information and human understanding necessary for group effort. Also to provide the attitude appropriate for proper motivation and job satisfaction, better communication absolutely necessary. No organization however small, can operate successful without adequately communication between its members.
As a business grow in size, the needs for adequate communication become more obvious.

There are two aspects of the problems of organizational communication firstly the manager’s expertise in transmitting ideas, or instruction to other persons or group of people is such a way as to ensure that the recipient of the information knows. Exactly what he is expected to do. Here manager’s expertise is necessary because if language is not correct, they what is said is not what we meant, then what ought to be done remains undone. Surprisingly, not everyone in managerial position is good at expressing himself either verbally or in writing.

The second fact of communication which management must take positive steps to achieve is the communications that replaces secrecy, often, this secrecy is unintentional. If communication is neglected, the organizations deprive itself of some very important benefit that could be derived from progressive communication programmes.

For an organization to accomplish its objectives, there must be communication between the members in performing their duties and responsibility for any organization or business, be it private or public of successfully meet up its set objective communication should not be over looked, an environment for political misunderstanding is created. Management should therefore, realize that employees must not be only be will informed concerning their work, but since they do not have a stake in success of the organization they also want to be well informed about matters which affect them directly or indirectly on the job.

This imposes specific responsibilities on management to communicate information affecting the organization and job security of employees. This property enables employees to feel that they are part of the organization, that is, that they are working with it, not just for it. A constant efficient communication networking with it, it necessary for subordinate needs and goods.

If this is not present, the group affect that is necessary for organization effectiveness is hampered. Lack of this information promotes an atmosphere of secrecy and distrust as it happened in most Federal and State ministers where all files are secret and confidential. So effective communication is the life blood of every organization and has always provided advantages to those who possess it and to the business public image (Murphy Hide Brandt, Thomas 1997:4). However, this is an important channel of ensuring that the aims and objectives of the firm as well as policy guide havereached all and sundry in the organization. It is therefore against this background that the study is focusing on the use of communication as a tool for achieving corporate objective.

Brief History Of Imo State Ministry Of Education

The Imo State Ministry of Education is the government body that directs education in Imo State. It was established in 1988, its functions include formulating a state policy on education, collecting and calculating data for the purpose of educational planning and financing, maintaining uniform standards of education throughout the state, controlling, and the quality of education in the state through the supervisory roleof the inspectorate service department within the ministry, harmonizing educational policies and procedures of all the local governments in the state. It is located at the 2ndFloor of the State Secretariat Complex, Owerri.

1.2 Statement Of The Problem

Communication has been signed out for special emphasis in recent years. A great deal has been said and written about the roles of communication in the managerial process and most often, it has been treated as a problem or psychological problem or a problem in language and social skills.

Communication is cited as being at the root of most problems of the world. Problem of communication is given as the explanation for industrial disputes and organizational conflict.

Ineffective communication within an organization means that team work and collaboration on specific tasks is less efficient. And misunderstanding leads to anxiety, frustration and possibly anger and then poor job satisfaction. When this exist in an organization as a result of poor communication.

There will be low productivity or decreased productivity the sole aim of every business organization is to increase productivity as such make profit, since communication is a tool for achieving corporate objectives, the research wants to find out how ineffective communication linens the realization of this corporate and also to finds solution to it.

1.3 Objectives Of The Study

The main objective of this study is to determine the role of communication in achieving corporate objective the specific objective includes:

  1. To examine the problems posed by poor communication.
  2. To examine the communication channels provided for in the organizational structure and assess their effectiveness.
  3. To identify communication gaps in the organization which must be closed to realize set goals.
  4. To assess the roles an effective communication might play on productivity of business organization.

1.4 Research Questions

The study is guided by the following research questions:

  1. What is the relationship between communication and corporate objective?
  2. How does communication structure affect productivity?
  3. How does communication lead channels affect organization performance?
  4. What is the relationship between communication process and employees relations?

1.5 Research Hypothesis

Hypothesis II
  • Ho1: Communication process does not have significant relationship with employee performance.
  • Ho2: Communication processes have significant relationship with employee performance.
Hypothesis II
  • Ho1: Mechanism does not have significant relationship with productivity.
  • Ho2: Feedback mechanism has significant relationship with productivity.

1.6 Significance Of The Study

The completion of this research study will be immense benefit to managers and workers in organization/companies. It serves as a tool for achieving effective managers performances. The most important contribution of the work is that it will provide an insight on how effective communication between managers and their subordinates can improve the workers attitude to work positivity there by increasing organization productivity.

1.7 Scope Of The Study

Notwithstanding, the areas of the study covered during this research work, the study was greatly affected certain constraints within the tie limit. The following limitations are inherent in other study.

Time Constraints:

This research was constraint by time limit. This posed a threat to the successful coverage intended in the course of its study.

Cost Factor:

It is unusual that the preventing economic predicament posed great problems in procuring the whole material information and other relevant statistical data.

However, the researcher was able to scale through the hurdles in availing herself the relevant data constraints here in.

1.8 Definition Of Terms

Here an attempt is made to define these terms operationally:

Effective Communication:

There is a successful transfer of information which must have meaning and understanding from a sender to a receiver.


Business means organized effort enterprises to supply customers with goods and services. It also means the activity of making buying, selling or supplying things for profit. It can be also well defined as an activity that two or more people undertakes that gives satisfaction.


The process of transferring back in to ideas, react to it and send a feedback where necessary. This is the ultimate distinction of the message.


The information which the activator of communicator of communication sends across the receiver message maybe spoken or written


The act of conveying the thought and feeling to other reactions in accordance to the purpose, system and manner of the act.


The reply that comes to the sender by the receiver whether positive or negative.

The Channel:

The medium or method through which the message is sent to its target from the sender.

Chapter Five

5.0 Summary Of Findings Conclusion And Recommendations

5.1 Summary Of Findings

This research work was based on some communication problems identified within an organization and collaboration on specific tasks. Using Ministry of Education Owerri. Investigations were carried out on various aspects of statement of the problems, purpose of study and research question. Some communication problems arose from organization structure and poor feedback mechanisms.

It was found that organization structure in the organization is a factor militating against effective communication and so subordinates do not immediate superior.

Poor feedback mechanism it was found that managers do not listen frequently to subordinates reports and complains. Also it was found that some people fail to consider what information is communicated when it is necessary how it should be communicated.

It was found that there was delayed in transmission of information to various departments that is it goes along way or different offices before it reached to the needed personal or workers. At times it comes too late before delivery to the respondent personnel.

Poor productivity: it was found that as a result of poor feedback, the mode of performance of productivity is very poor which leads to disputes and maunders standing before the managers and subordinates.

5.2 Conclusion

Effective communication is fundamental in any business organization. It can make the wheels of the business world turn efficiently and can equally paralyze the whole field of business activity of an organization. Effective communication plays an important role in the management of any business organization any and anytime.

It is not effectively managed, a lot of problems as they are existing will surely manifest it has be proved that the problem of effective communication in the organization takes the form of organization structure and poor feedback mechanism and that is dysfunctional to the achievement of the organization goal and objectives.

Ministry Of Education Owerri are still undergoing a period of encouraging the involvement of employees at various levels to interact freely with their subordinates as other as possible in order to avoid staff classification and the resultant low productivity.

5.3 Recommendations

The objective of this study is to know how communication can be used to achieve corporate objective from used the data analysis and other findings of the research.

Based in the findings the following recommendations were made.

The management should Endeavour to maintain climate open communication where by subordinates will feel fear of been punished, in order to improves the chances of high productivity and job satisfaction. Open communication relate to their subordinates without fear of loss of status.

The management should not use the grapevine deliberate but should recognize its existence. The grapevine is often a source of false information, which leads to rumors anxiety and other similar dysfunctional behavior at work place.

The managements of the organization should from the habit of thinking through ideas and considering intended audience before setting words in to print. Also employee suggestions and opinions should not be ignored but regarded as important organizational assets.

The management should improve the relationship among the workers and denigrate understanding which is vital to its growth. Also subordinates should try so much as supervisors with the objective of helping to increase the overall productivity of the organization.

5.4 Areas For Further Research

The research suggests that future research should study the following areas.

  1. The impact of communication in organization goal.
  2. The factors militating against effective communication in business organization
  3. The relevance of effective communication in organization system.

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Frequently Asked Questions

What is the role of communication in the success of an enterprise?

Communication is and its role in the success of an enterprise (Nnamseh, 2009:114). Effective communication enhances organizational relationship and minimizes strikes a nd lockouts. Organizational purposes a nd goals are sometimes defeated when communication is not effective. Wastes a nd costly mistakes have been made due to

Why are communication skills important in business?

Effective communication skills are now an essential professional requirement and are considered vital to convert your performance into success. Whether it be your professional life or your personal discourses, communication plays an indispensable role in all walks of life. Why are communication skills in business essential?

What is effective managerial communication?

Effective managerial communication is strategic for organizational goal achievement. improve their message – the information they wish to transmit. Second, they must improve their own also t o understand others. While a n organization has its physical setting, purpose and objectives, organization

Does effective communication guarantee organizational success?

The results showed that although effective communication guarantees organizational success, it is largely dependent on the pattern or methods of communication, effectiveness and suitability of the channel selected, and how receptive or accessible are the superiors to the subordinates, among other factors. 

Why is effective business communication important in an organization?

Effective business communication is how employees and management interact among each other to reach organizational goals and be more aligned with the core company values. Its main purpose is to improve organizational practices, eliminate silos, keep employees informed and reduce errors.

Why is internal communication important in the workplace?

Communication plays a fundamental role in all facets of business. It is therefore very important that both internal communication within your organisation as well as the communication skills of your employees are effective. Effective Communication is important for the development of an organization.

What is the purpose of communication?

The purposes of communication could be many but the most important part is to understand how to communicate effectively. Communication is a two way process and therefore requires complete understanding among the communicators. This requirement can be fulfilled with effective communication skills.

Why good communication skills are important for entrepreneurs?

Entrepreneurs and businesses often struggle to apprehend their true potential without good communication attributes. Most people negate acquiring good communication skills over the importance of accomplishing technological skills which may impede the business profitability.

What are the skills of effective communication?

The onset of the pandemic has given many new norms such as social distancing, online learning, and virtual celebrations. These social disruptions have drastically affected the development of young children, which depends on a variety of biological, psychological, and social factors.

Why is effective communication so important in business?

Effective communication is important in business because it can help increase productivity, reduce the potential for error and facilitate understanding among colleagues.

What is effective business communication and why is it important?

Effective communication in the workplace is an integral element of a business’s success; it enhances relationships within the company and with clients, and it increases employee engagement and the overall effectiveness of a team. On the other hand, when teams fail to communicate effectively, the results are detrimental to the business.

Why is effective communication important in business?

In politics, sports, entertainments, business, everywhere you go, you need people to succeed. And how you communicate with them and your convincing power will always be your major selling point. Effective communication is the key to success and must be cultivated for all it is worth.

How does organizational communication impact organizational success?

To be successful, organizations should have comprehensive organizational communication strategies in which employees feel informed about the important company updates and are engaged in daily organizational conversations. Effective organizational communication impacts organizational success in many ways. Some of them include:

What is the key to organizational success?

Communication is the key to organizational success. The late Peter Drucker, the well respected management consultant, said that communication is one of the most fundamental and pervasive of all management activities.

Do your communication skills affect your success?

Incidentally, most people go through life without realizing how their communication skills affect the results they get in their relationships, job productivity, business success, marital success, academics, and elsewhere. Let’s see some ways communication affects your success:

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