The Role Of Communication In Enhancing Public Relations In Legal Firms
Public relations (PR) is an emerging social science dicsipline currently lacking paradigmatic and topic diversity and strongly influenced by practice. The paradigm struggle in public relations is due, in part, to the lack of any consensus as to what constitutes public relations, stemming from the diversity of the practice itself and from its constant adaptation to society’s evolutionary change.
Therefore, attempts to operationalize the constituent elements of public relations as well as develop measurement scales of those elements should be continued in order to provide empirical evidence about the phenomena of public relations, however it has not dawned on many law firms that public relations plays a paramount role to attract client as opposed to aggressive marketing and use of agency or brokers. Very few studies have documented the role of public relation in enhancing the level of performance in service provision firms.
The main objective of this study is to find out the role of communication in enhancing Public Relations in Law firms. The study adopted a survey of selected Law firms found in Eldoret town it targeted 334 law firms. A sample of 101 law firms was selected for the study. Questionnaires were used to collect data .The contributions of PR include: effective crisis management, interactive communication and improvement of internal and external communication .The challenges facing PR policy include: lack of finance, hesitant legal partners, lack of employee training, corruption in the media houses and rigid Legal systems in place.
This research recommend that Law firms train both lawyers, administrators and paralegals on the essence of effective communication in improving PR to enable them appreciate the role of communication in their daily activities, develop comprehensive policy governing effective communication and PR, social analysis to analyze the requirements and have a good media relations.
How To Get The Complete Material For The Role Of Communication In Enhancing Public Relations In Legal Firms
The complete material will be sent to your email address after payment
( Quick & Simple)
|FOR CLIENTS IN NIGERIA:|
|CLICK HERE to make purchase (₦3,000)|
|FOR CLIENTS OUTSIDE NIGERIA:|
|CLICK HERE to make purchase ($15)|
This research material “The Role Of Communication In Enhancing Public Relations In Legal Firms” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.
The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.
samphina.com.ng is only providing this material “The Role Of Communication In Enhancing Public Relations In Legal Firms” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.