Relevance Of Marketing Communication On Organization’s Corporate Strategic Planning

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Relevance Of Marketing Communication On Organization’s Corporate Strategic Planning


Abstract


The study provides a frame work for the evaluation of the relevance of marketing communication on organizations corporate strategic planning. It provides an in-depth knowledge of marketing communication to include information dissemination in the marketing department of an establishment. It will provides management on the essence of appreciating information from lower level management in the corporate strategic planning. The study will also serve as a resource material for research student.


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