The Relevance Of Electronic Media On Public Enlightenment On Covid-19 And Its Preventive Measures

Project and Seminar Material for Mass Communication

The Relevance Of Electronic Media On Public Enlightenment On Covid-19 And Its Preventive Measures


Abstarct


This study was carried out to examine the relevance of electronic media on public enlightenment on covid-19 and its preventive measures using Wazobia FM and AIT Television Lagos State as a case study. The study was specifically set determine the frequency of the usage of electronic media on COVID-19 when it was first reported in China and when it finally spread into Nigeria, examine different types of electronic media used the enlighten the public on the Covid-19 and its safety guidelines, ascertain if electronic media stories made suggestions to the government when COVID-19 broke out in China and when it spread to Nigeria and determine if electronic media stories on COVID-19 recommended appropriate health behaviour necessary for the prevention of covid-19.The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise ofstaff of Wazobia FM and AIT Television Lagos State.In determining the sample size, the researcher conveniently selected 119respondents while 110 were received and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using hypotheses which was tested using Chi-square statistical tool. The result of the findings reveals that The different types of electronic media used the enlighten the public on the Covid-19 and its safety guideline includes: Radio, Television, Internet. Furthermore, the study showed that Electronic media via stories on COVID-19recommended appropriate health behaviour necessary for the prevention of covid-19.The study recommends that the the media should package their campaign content in a way it will not cause panic among people. Broadcast media should also maintain their efforts in shaping the perception of people to be conscious of their health in the wake of COVID-19 in order to curtail the spread. To mention but a few.


Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objective of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypothesis
  • 1.6 Significance of the Study
  • 1.7 Scope of the Study
  • 1.8 Limitation of the Study
  • 1.9 Definition of Terms
  • 1.10 Organisations of the Study

Chapter Two:

Review of Literature

  • 2.1 Conceptual Framework
  • 2.2 Theoretical Framework
  • 2.3 Empirical Review

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Population of the Study
  • 3.3 Sample Size Determination
  • 3.4 Sample Size Selection Technique and Procedure
  • 3.5 Research Instrument and Administration
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Validity of the Study
  • 3.9 Reliability of the Study
  • 3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Analysis of Data
  • 4.3 Answering Research Questions
  • 4.4 Test of Hypotheses
  • 4.5 Discussion of Findings

Chapter Five:

Summary, Conclusion and Recommendation

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • References
  • APPENDIX
  • QUESTIONNAIRE

Chapter One


Introduction

1.1 Background of the Study

The electronic media, as the realm’s fourth estate, plays a crucial role in educating the public on health related issues. Flora et al. (201) described the four positions that the electronic media can play in health intervention many decades ago, including the first, which they called media as trainer, the second, which they called media as supporter, the third, which they called media as programme promoter, and the fourth, which they called media as supplement. The four elements have different appearances, but they can be used together or separately.For example, the electronic media’s role as an educator involves informing the public about public health issues especially in the face of the prevalent pandemic. The goal of education is to ensure that the general public is psychologically prepared with knowledge that can act as a checklist for their actions in the face of the outbreak of any disease. The electronic media, according to Kim and Noriega (2020), is an important part of health education. According to the researchers, one of the ways the electronic media can do this is through a mix of knowledge and entertainment oand sharing health related contents on elctronic media platforms such as Radio and Television. Okim-Alobi and Okpara [2019] believe that the electronic media provides a formidable forum for disseminating health knowledge to the general public.

The out break of Covid-19 led to upsurge in health crisis globally from its first mention in Wuhan China disrupting not just health but social and economic activities.Astonishingly, in the first three months after COVID-19 emergedWuhan City, Hubei Province, China, a devastating number of new cases were reported across China and several countries around the world. And it was finally declared as a global pandemic by the World Health Organization (WHO) on March 2020 (WHO 2020). Evidence indicates that COVID-19 transmitted through respiratory droplets via contact routes such as the mouth, nose, and conjunctiva or eyes (UNICEF 2020).

During this period of crisis,electronic media are meant to be uses as an instrument of creating awareness to the public as well passing relevant information regarding the novel corona virus. Therefore it is on this note that this study seek to examine the relevance of electronic media on public enlightenment on Covid-19 and its preventive measures.


1.2 Statement of the Problem

Coverage is the most basic way for the electronic media to inform the general public on public health problems. This can be accomplished by techniques such as regularly reporting public health concerns, recommending acceptable health behavior, and proposing measures to help combat the issues that have been identified. Educating the general public on health issues is akin to training soldiers for battle. As a result, if possible, this should be achieved before the health problem becomes a pandemic. This is critical because it will allow them to take proactive measures.What this means is that where possible, it is better for the media to educate the general public about health pandemics well ahead of time before there is a confirmed case within their locality. Within the context of coronavirus disease 2019 (COVID-19), local media did not need to wait until there is a confirm case of the virus in their country before educating the general public about its symptoms, prevention and recommend action for the government to take. Unfortunately, previous studies that have examined electronic media coverage did not take this aspect into account. Thus it is against this backdrop that this study is focus on investigating the relevance of electronic media on public enlightenment on Covid-19 and its preventive measures.


1.3 Objective of the Study

The purpose of this study is to examine the relevance of electronic media on public enlightenment on Covid-19 and its preventive measures. Specifically it is geared towards:

  1. To determine the frequency of the usage of electronic media on COVID-19 when it was first reported in China and when it finally spread into Nigeria.
  2. To examine different types of electronic media used the enlighten the public on the Covid-19 and its safety guidelines.
  3. To ascertain if electronic media stories made suggestions to the government when COVID-19 broke out in China and when it spread to Nigeria.
  4. To determine if electronic media stories on COVID-19 recommended appropriate health behaviour necessary for the prevention of covid-19.

1.4 Research Question

  1. What is the frequency of the usage of electronic media on when COVID-19 spread into Nigeria?
  2. What are the different types of electronic media used the enlighten the public on the Covid-19 and its safety guideline?
  3. Do you think electronic media stories made suggestions to the government when COVID-19 broke out in China and when it spread to Nigeria?
  4. Do you thinkelectronic media via stories on COVID-19recommended appropriate health behaviour necessary for the prevention of covid-19?

1.5 Research Hypothesis

  • Ho: The media played no significant role in enlightening the public about COVID-19.
  • Ha: The media played no significant role in enlightening the public about COVID-19.

1.6 Significance of the Study

The study in it entirety will be beneficial to the body of knowledge. Specifically it will expose government and private owned media on the need to ensure that panic-free information on covid-19 portrayed to the society. It will enable media presenters come with creative and development oriented program to ensure that the spread of of corona virus is reduced to the barest minimum. It will equip the masses with firsthand information on the need to comply with safety measures as advertised on the electronic media for their personal health benefit as this would reduce the number of the spread of the novel disease.


1.7 Scope of the Study

This study is aimed at examining the relevance of electronic media on public enlightenment on Covid-19 and its preventive measures using electronic media such Wazobia Radio and AIT Television as a case study.


1.8 Limitation Of Study

Financial Constraint

Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time Constraint

The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.


1.9. Operational Definition

Relevance:

Relevance is the degree to which something is related or useful to what is happening or being talked about.

Media:

The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data.

Electronic Media:

Electronic media are media that use electronics or electro-mechanical means for the audience to access the content.

Preventive Measures:

Preventive Measures encompass a variety of interventions that can be undertaken to prevent or delay the occurrence of disease or reduce further transmission or exposure to disease

Public Enlightenment:

This is process or act of giving someone or people knowledge, briefing or awareness about a particular discuss or situations

Curb:

Curb is the act or influence of limiting the occurrence of something.stopping the rate at which something happens

Covid-19:

Corona virus disease 2019 (COVID-19) is defined as illness caused by a novel corona virus called severe acute respiratory syndrome corona virus 2 (SARS-CoV-2.


1.10 Organization of the Study

This research work is organized in five chapters, for easy understanding, as follows.

  1. Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
  2. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
  3. Chapter three deals on the research design and methodology adopted in the study.
  4. Chapter four concentrate on the data collection and analysis and presentation of finding.
  5. Chapter five gives summary, conclusion, and recommendations made of the study.

Chapter Five


Summary, Conclusions and Recommendations:

5.1 Introduction

This chapter summarizes the findings on the relevance of electronic media on public enlightenment on covid-19 and its preventive measures using Wazobia FM and AIT Television Lagos State as a case study.The chapter consists of summary of the study, conclusions, and recommendations.


5.2 Summary of the Study

In this study, our focus was to examine the relevance of electronic media on public enlightenment on covid-19 and its preventive measures using Wazobia FM and AIT Television Lagos State as a case study. The study was specifically set to determine the frequency of the usage of electronic media on COVID-19 when it was first reported in China and when it finally spread into Nigeria, examine different types of electronic media used the enlighten the public on the Covid-19 and its safety guidelines, ascertain if electronic media stories made suggestions to the government when COVID-19 broke out in China and when it spread to Nigeria and determine if electronic media stories on COVID-19 recommended appropriate health behaviour necessary for the prevention of covid-19.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondent arestaff of Wazobia FM and AIT Television Lagos State.


5.3 Conclusions

In the light of the analysis carried out, the following conclusions were drawn.

  1. The frequency of the usage of electronic media on when COVID-19 spread into Nigeria is high.
  2. The different types of electronic media used the enlighten the public on the Covid-19 and its safety guideline includes: Radio, Television, Internet.
  3. Electronic media stories made suggestions to the government when COVID-19 broke out in China and when it spread to Nigeria.
  4. Electronic media via stories on COVID-19recommended appropriate health behaviour necessary for the prevention of covid-19.

5.4 Recommendation

Based on the findings the researcher recommends that;

  1. The media should package their campaign content in a way it will not cause panic among people. Broadcast media should also maintain their efforts in shaping the perception of people to be conscious of their health in the wake of COVID-19 in order to curtail the spread.
  2. Mass media generally must invest to a large extent in audience related research with the view to understand the audience perception in relation to the pandemic and other health issues.
  3. The issues concerning public health and the outbreak of deadly diseases should be given more attention by both the government and media.
  4. The journalists covering news reports related to viruses and other serious ailments should be well equipped and researchoriented in their news gathering and reporting.

Get Complete Project Material

5,000 5000

The Complete Material Will Be Sent to You in Just 2 Steps

Quick & Simple…


Step One Purchase

Make Payment (Through Transfer) of ₦5,000 to the Account Below

Zenith BankAcc No: 1225513212
Samphina Academy
Current Account

Or CLICK HERE To Pay With Debit Card


FOR STUDENTS OUTSIDE NIGERIA
CLICK HERE To Purchase Material ($15)

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  1. Payment Details

  2. TOPIC: The Relevance Of Electronic Media On Public Enlightenment On Covid-19 And Its Preventive Measures

The Complete Material Will Be Sent To You On WhatsApp After Receiving Your Details
T & C Apply


  Contact Our Help Desk


Need a Different Topic? Perform a Quick Search



List of Related Works

Click on Any Topic to Preview the Content

samphina.academy

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.