Public Relation As An Aid To Successful Government In Administration (A Case Study Of Akwa Ibom Broadcasting Corporation (AKBC) Akwa Ibom State)
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This project work is dedicated to my belove grandfather Elder Emmanson Akpan, my Mum Deaconess Eno Samuel, for if not their advise and prayers my life will never have a meaning and also for seeing education as the greatest industry for a child.
To my friend Osi L.O. Hummm! am speechless for your advise, support and encouragement towards the success of this project work. I say God bless you.
Reactions of men towards me can not stop God’s decisions. There is no doubt about it, I am special to God, and my expectations shall not be cut off says the Lord. Glory to Jehovah in the highest in Jesus name Amen.
First and foremost I give thanks to my never failing father ‘Jehovah’ whom without his exceeding grace I wouldn’t have been a strange man before my enemies.
I sincerely owe my appreciation to my belove siblings.
I humbly express my gratitude to all those who in one way or the other contributed towards the completion of this project.
I acknowledge the head of my Department Sir Oruebor A.A.
Finally, my outmost thanks goes to my supervisor who was there for me at all times to ensure the success of this project work and to all my colleagues in the department of public Administration I say may our dream come to reality in Jesus name Amen.
This research project is strictly embarked on finding how public relations as an aid to successful government in administration (a case study of AKBC TV & Radio) corporation of Akwa Ibon state.
This contains a general description of public relation as seen by different people/Authors and why it is important to have a public relation department in every organization, the scope and limitations of the study and finally the definition of terms.
A number of related literature examined by other authors as it relates to public relation and its activities.
It also talk about design of the study and the method used in collecting relevant data, it also deal with the way the questionnaire were distributed and finally in the course of carrying out this research, the researcher made reference to various materials like public relation and administrative textbooks and journals questionnaires were made to produce the size of the employee of the public service, and from the result of this questionnaire the researcher made Summary, Conclusion and Recommendations.
Table Of Content
- Approval page
- 1.0 Introduction
- 1.1 Background of the study
- 1.2 Statement of the problems and objective of the study
- 1.3 theoretical framework
- 1.4 Significance of the study
- 1.5 Scope of the study
- 1.6 Limitation of the study
- 1.7 Definition of term
- 2.0 Literature review
- 2.1 An overview of public relations
- 2.2 The need to communicate
- 2.3 Learning skills and targeting audience
- 2.4 The role of the media
- 2.5 Communicating reform to the medial
- 3.0 Research design and methodology
- 3.1 Introduction
- 3.2 Research design
- 3.3 sources/methods of data collection
- 3.4 population of the study
- 3.5 sample size determination
- 3.6 Sampling techniques
- 3.7 Validity of the instrument
- 3.8 Reliability of the instrument
- 3.9 Method of data analysis
- 4.0 Presentation And Analysis Data
- 4.1 In this chapter
- 4.2 Question
- 4.3 Analysis of data
- 4.4 Interpretation of result
- 5.0 Summary, Conclusion and Recommendation
- 5.1 Summary
- 5.2 Conclusion
- 5.3 Recommendation
The term public relation has already been defined from different perspectives by different authors.
According to Nwokoye (1984) public relations is the activities of a corporation union, government or other organization in building and marketing sound and productive relations with special public such as customers, employee of stock holder and also with the public at large so as to adapt its self to its environment and interprets its self to the society.
According to Busch and Houston (1995) public relation is the management of an organization designed to elicit from one or more public or general positive feelings towards the organization and its product” Busch and Houston further stated that “public relation as the management function which evaluate public attitude, identified policies and procedures of an individual or an organization with the public interest and execute programme of action to earn public understanding and acceptance.
Ajula (1992) is of the opinion that public relations is the totality of an organization or individuals performance aimed at earning public firms which results in continued growth, mutually beneficial to the organization or from the individual and the society which it operates. From the main AKBC services and all other institution of firm can do nothing without effective public relation in other words, every industry depends mainly for its efficiency and success and mentally understanding the organization and its public. Effective public relation also serves as a form through which the limited liability companies exposes promotes, depends and obtain goodwill in an inquisitive society like ours. It is necessary for AKBC to readily public its activities so as to avoid suspicious even in buying and selling concepts, public relation is a major instrument used to inform middle men, employees and customer about what the quality or company is doing to improve their product and grants, intimate them with new strategies and extent of achievements.
Public relations as an aid to successful environment in administration is aimed at breaking the unfriendly relation between the government and the public and also companies who find it difficult not to solve the customers problem. Manufacturers and service providers are now aware that public relations close not only ensure good relation with the public also strive towards increasing customers patronage.
1.1 Background Of The Study
The History Of Akwa Ibom Broadcasting Corporation (A.K.B.C)
The Akwa Ibom broadcasting corporation (AKBC) was established by edict No.4 of April 1988. the corporation provides both Radio and television services. Its temporary headquarters is located at No 3. Udo Udoma Avenue, uyo:while the transmitting station is at Ntak Inyang.
The Radio Services
The radio services, christened, voice of promise, Radio Akwa Ibom FM stereo, was officially commissioned on July 27, 1991 by the military governor of the state, Idongesit Nkanga (then a commander). It transmits in frequency modulation of 90.528MH2
The Television Service
The television service was commissioned on April, 23, 1991 by the then military president, commander-in-Chief of the Amed forces of the federal Republic of Nigeria, general Ibrahim Badamosi Babangida. It transmits on Channel 45 ultra High Frequency (UHF) and has an effective Isotropic Radited power (EIRPO) of about help a million watts (5000 KW). Today AKBC transmit 24hrs daily.
The signals of both services are widely received loud and clear. The radio and television offer high quality programmes that cater for the needs and interest of their wide and varied audiences. Indeed the programmes of AKBC have enjoined local, national and international acclaim, culminating in the wining of prizes during the 2004, 2006, 2008 AFRICAST programmes competition.
The corporation has a staff and line structure where there are directorates, departments and units headed by Directors, deputy Directors and managers. At the apes is the board of Director. Below the board of Directors is the Directors-General/ Chief Executive officer, followed the directors, Deputy directors, etc. at the moment, there are six directors vix:Administration and human resources development, finance and suppliers, programmes, news and current affairs, marketing and engineering.
The corporation is supervised by the state ministry of information and social re-orientation propelled by its media-friendly posture, the governor Godswill Akpabio administration is embarking on a re-branding of the information sector of which AKBC is a major beneficiary. Today, AKBC Channel 45 tramits 24hours daily.
The primary responsibility of the corporation is to provide information, entertainment and educational services to the public. It strives at all times to render independent and impartial television and radio broadcasting services that give adequate expression to the culture, characteristics and thinking of the government and people of Akwa Ibom states. It provides balanced coverage of events of public, state and national interest giving all stakeholders access to the media and opportunity to express their views.
The Radio and television also broadcast well researched programmes, documentaries, features and commentaries, which sensitize and mobilize the people to contribute towards the development of the society. In fact, both services input positively on society through information, correlation, entertainment, education, mobilization and promotion of peace, unity and progress.
The Administration Directorate
This is the gateway as well as the exit point of every staff of the corporation structurally, the directorate has the following units general administration, establishments, pension, registry, planning, research and statistics, transport and security.
It finds out the personnel requirements of the corporation and subject to available resources, embark on advertisement of vacancies, receive application, shortlist and conduct selection interviews and recruit staff for the different directorates and units of the corporation. It undertakes oriented, induction and deployment of corporation. This directorates is also responsible for the regular in of the staff to keep them abreast of modern trends in the broadcast industry for effect ion performance.
It sees about the welfare of the generality of staff and ensures a conducive working environment. This directorate is also responsible for motivating the staff for increased performance by way of financial and non-financial incentives such as promotions and letters of commendation.
It ensures the maintenance of discipline, records-keeping, statistical information, medical facilities and also prepares staff for retirement and ensures the payment of retirement benefits such as gratuities and pensions.
This directorate co-ordinate the activities of all other directorates in the corporation.
1.2 Statement Of The Problems
A good corporation image is regarded to be essential for the existence of an organization. The success or failure of a corporation depend on its relationship with its public customers, employees, stakeholders, government, communities, distributor, dealers, suppliers and others. A favourable corporation image creates confidence in an organization, the existed a need to appraise the corporation image of AKBC so as to know;
- What is the corporate image of the organization?
- Lack of qualified manpower (manpower problem)
- Poor press relation
- Is the organization suffering from inadequate communication tools?
The researcher is therefore posed to highlight the problem areas and how to enforce its public image so as to create a favourable corporate image among special publics.
1.2 Objectives Of The Study
The major objective of this study is to investigate public relatives as an aid to successful government in administration specially the study will;
- Investigate the impact of public relation of Akwa Ibom broadcasting corporation (AKBC) service.
- Identify how the primary roles of public relation effects the public
- Ascertain how organization can use public relation at their advantage.
- Determine how it strives to discover and eliminate sources of misunderstanding.
- To find out how public relations is aimed at improving the communication between people and the organization.
1.3 Theoretical Framework
This research work is guided by human Relation theory. Whom the chief proponent, Elton mayo and his Harvard co-workers opines that managers must know why employees in a work environment act as they do and what social and psychological factors motivate the. In short, the human relations theorists including its application in contemporary organizations. The human relations theory emanated from the Hawthorne Experiments conducted by Elton Mayo and his Harvard associates on human behaviour in work situations at the Hawthorne plant of western electric from 1972 to 1932, the experiment proved that when special attention is giving to workers by management, productivity is likely to increase regardless of actual charges in working condition. Other contributors of the human relations theory include Robbert Owen and fritz Poethlisberger.
Some Of The Contribution Of The Theory To An Institution Or Firm, Which Akbc Is An Example Included;
- It helps managers to understand the influence of social environment in determining the quantity and quality of work produced.
- It made managers to understand the social needs of workers rather then economic needs in a work environment.
- It shifted attention from individual incentive to group incentive in a work environment.
1.4 Significance Of The Study
The study of public relation is very important and promotional tools in marketing or in administration. It serves as a form through which organizations exposes, promote, depends and even explain in to obtain public good will and change public negative attitude. Through this study, consumers will benefit more because they are being educated and continuously informed about recent changes.
Public relations takes the form of service to the group, it could achieve this through the award of community scholarship to community children, donation of development projects, rides, extension of electricity. All these are to the detriment of identified group general public or consumers in particular. Public relation helps to improve mutual understanding between organization and its public.
1.5 Scope Of The Study
It will be difficult to study all corporation in Akwa Ibom state talk more of Nigeria. The topic limited and being concentrated in Akwa Ibom Broadcasting Corporation of Akwa Ibom state. The studies therefore envisage the success of public relation in making activities in the country.
The researcher has limited the study of public relation as an aid to successful government in administration of Akwa Ibom Broadcasting Corporation (AKBC)
1.6 Limitation Of The Study
In the course of this study there are numbers of problems constraints against the successful completion of this work. These problems includes, finance which was a major problem or impediment to this study. A lot of cost where incurred in the course of executing the research.
Another constraint encountered in the study was poor response from some of the respondents. Again, the researcher being the student has to read and take lectures in other courses during the period of the study.
A research of this nature requires a concentration of time an effort to enable the researcher come up with an exhaustive result, besides this study ran concurrently with normal academic work.
1.7 Definition Of Terms
Public exist whenever a group of people is drawn together by definite interest in certain areas and has definite opinion upon matters within these areas.
It is the line between an organization and the public.
It is a communication arm of public relation.
Is the body of persons or an institution that makes and implements its policies conducts its public affairs and maintain law and order within its territory.
It is the act of arranging and directing persons in order to accomplish a specified goal
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How to nail it on the head during your project defence
You are through with writing that project. Now what?
You have found yourself at that point where you have to defend what you have written. Of course you have to stand in front of your supervisor and other literary personalities to prove that you know what you wrote in your project paper. Unfortunately, the more you think about it, the more it looks like you are about to face a legion. It is not a war. But the emotion of dread welling up inside of you makes it look like one. So now you are asking yourself questions.
- How am I going to start?
- I hope I will do well enough to get an A.
You really want to nail it, but you need to come to terms with exactly how to get everything in perfect control. Especially your emotions of fear that seem to make a wreck of you every time you think about public speaking.
So here is the deal. I want to help you avoid that feeling that would ruin your precious moment if you dare to let it. And we are going to do it together.
I am going to highlight some very important tips to help you get in control for you to be comfortable enough to move from that feeling of DREAD to CONFIDENT; and making an awesome Impression for that great rating your supervisors should be giving to you so freely.
Consider these tips as you prepare for your defence. We will be taking them one after the other so here we go.
Watch Your Body Language And Keep It Confident:
Can you tell that a person is falling apart if they look confident? … If I can second guess you rightly, am sure you answered no to that question. Remind yourself that you need to come out that way. Now this might seem like a huge big deal when you are dealing with the foreboding. Maintaining a poise of confidence is very important. So find your most comfortable position, sitting or standing and draw up your body. You must exude confidence. It is something you need to do for yourself. People can only see what you allow your body language to show. So you must endeavour to put that out. Remember the story of David and Goliath? … At the end of your defence day, you want to be David.
Dress In Your Most Comfortable And Impressive:
Am sure this one is a no brainer. However I must highlight that you choose comfortable pieces. You don’t want to look so good and yet look like you were forced to wear something that does not belong to you. It’s great to ensure that as impressive as your clothes are on you, that they are also very comfortable.
Speak With Authority:
Going hand to hand with that aura of confidence is your most powerful asset:your words. If you look that confident, your words must not come out like whimpers. To be able to pull this off, you definitely need to speak as deliberately as possible in expressing yourself. Let them also hear what they see.
Use, Your Gestures:
I have often found this to come to my rescue in dealing with shyness and conveying my confidence. Usually it gives you an edge to also drive home your point. You must, however, ensure that you do not over use it. It doesn’t mean that your hands should be flying all over the place. That would be absolutely unnecessary. If you do this well, after a while you will realize that you are not as self-conscious as you used to be at the very start. For most situations, it would have completely disappeared altogether; leaving a really confident you talking.
Have A Good Opening And Closing Line:
Make sure you have perfected a good opening line. You should also be armed with a good closing line too. Try and rehearse it to a friend. If for the first time you presented it, your friend does not say “wow, that’s beautiful” or something like that; just know you need to keep refining it until you get the perfect line. Both opening and closing lines will go a long way in how impressed your panel gets to rate you high.
Make Sure You Know Your Work:
Certainly you should understand how important it is to know your own work from start to finish. Not having in-depth knowledge of your own work is tantamount to a suicide mission. Why should you kill yourself?
When all is said and done, this is what you came to defend in the first place. You should know your work from A to Z.
Prepare For The Questions:
Now this part is truly essential. You must be sure you do not floor all the good work you did on your presentation by not answering correctly. You must pay attention to the questions you are asked to be sure you will give the right answer. Many people get it wrong at this stage and spoil their good presentation. When you do not understand any question do endeavour to ask the person to expatiate what they mean before you answer.
These tips are by no means exhaustive, but applying these tips will give you some necessary advantage you need for a great outcome. Of course that outcome would mean that you eventually earn all your points on this project.