Novena University Undergraduate Perception Of The Content And Cultural Benefits Of Selected Nollywood Movies On Netflix

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Novena University Undergraduate Perception Of The Content And Cultural Benefits Of Selected Nollywood Movies On Netflix


Research Question


  1. What are the perceptions of undergraduate students regarding the content and cultural representation of selected Nollywood movies available on Netflix?.

  2. What are the factors that influence undergraduate students’ preferences and attitudes towards Nollywood films on Netflix, including genre, thematic content, and production quality?.

  3. What are the cross-cultural reception of Nollywood movies among undergraduate students from diverse cultural backgrounds, considering the implications for cultural translation and adaptation in the digital age?.

  4. What are the potential impact of Nollywood movies on Netflix on undergraduate students’ cultural identity formation and sense of cultural belonging, particularly among Nigerian and diasporic audiences?.

Research Hypotheses


Hypotheses One

  • Ho: Undergraduate students perceive the content and cultural representation of selected Nollywood movies available on Netflix similarly.
  • Hi: Undergraduate students perceive the content and cultural representation of selected Nollywood movies available on Netflix differently.

Hypotheses Two

  • Ho: Factors such as genre, thematic content, and production quality do not significantly influence undergraduate students’ preferences and attitudes towards Nollywood films on Netflix.
  • Hi: Factors such as genre, thematic content, and production quality significantly influence undergraduate students’ preferences and attitudes towards Nollywood films on Netflix.

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One

Introduction

  • 1.1 Background to the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Question
  • 1.5 Research Hypotheses
  • 1.6 Scope of the Study
  • 1.7 Significance of the Study
  • 1.8 Definition of Terms

Chapter Two

Literature Review

  • 2.0 Introduction
  • 2.1 Conceptual Review
  • 2.1.1 Concept of Nollywood Cinema
  • 2.1.2 Netflix Streaming Platform
  • 2.1.3 Cultural Representation in Media
  • 2.2 Empirical Review
  • 2.2.1 Audience Perception Studies
  • 2.2.2 Digital Media Consumption Patterns
  • 2.2.3 Cross-cultural Reception of Media Content
  • 2.3 Theoretical Review
  • 2.3.1 Cultural Studies Theories
  • 2.3.2 Media Effects Theories

Chapter Three

Research Methodology

  • 3.0 Introduction
  • 3.1 Research Design
  • 3.2 Population and Sample
  • 3.3 Data Collection Instruments
  • 3.4 Data Analysis Techniques
  • 3.5 Ethical Considerations

Chapter Four

Data Analysis and Interpretation

  • 4.1 Introduction
  • 4.2 Analysis of Responses Generated From Questionnaire
  • 4.3 Test of Hypotheses
  • 4.4 Discussion of Findings

Chapter Five

Summary, Conclusion and Recommendation

  • 5.1 Introduction
  • 5.2 Summary
  • 5.3 Conclusion
  • 5.4 Recommendation
  • References
  • Appendix
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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