Mass Media And Political Mobilization In Nigeria’s 2023 General Election

Project and Seminar Material for Political Science

Mass Media And Political Mobilization In Nigeria’s 2023 General Election


Research Questions


  1. What are the influence of mass media on voter turnout in the 2023 general elections?.

  2. What are the effectiveness of social media platforms in engaging and mobilizing the youth demographic?.

  3. What are the challenges faced by the mass media in ensuring fair and unbiased reporting during the elections.

  4. What are the role of traditional media in providing electoral information and its integration with digital media?.

Research Hypotheses


Hypotheses One

  • (Ho): There is no significant influence of mass media on voter turnout in the 2023 general elections.
  • (Hi): Mass media significantly influence voter turnout in the 2023 general elections.

Hypotheses Two

  • (Ho): Social media platforms are not effective in engaging and mobilizing the youth demographic.
  • (Hi): Social media platforms are effective in engaging and mobilizing the youth demographic.

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:

Introduction

  • 1.1 Background to the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypotheses
  • 1.6 Scope of the Study
  • 1.7 Significance of the Study
  • 1.8 Operational Definitions of Terms
  • 1.9 Research Limitations

Chapter Two:

Literature Review

  • 2.1 Conceptual Reviews
  • 2.1.1 Role of Mass Media in Political Mobilization
  • 2.1.2 Influence of Social Media on Electoral Processes
  • 2.1.3 Challenges of Media Engagement in Democratic Governance
  • 2.2 Empirical Reviews
  • 2.2.1 Analysis of Media Coverage During Nigeria’s 2023 General Elections
  • 2.2.2 Survey of Voter Perceptions on Media Influence in Politics
  • 2.2.3 Case Studies of Successful Media Campaigns in Electoral Mobilization
  • 2.3 Theoretical Framework
  • 2.3.1 Agenda-setting Theory and Media Influence on Public Opinion
  • 2.3.2 Social Network Theory and Online Political Mobilization
  • 2.3.3 Democratic Theory and the Role of Media in Facilitating Civic Engagement
  • 2.4 Summary
  • 2.5 Knowledge Gaps

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Study Area
  • 3.3 Population of the Study
  • 3.4 Sampling Technique
  • 3.5 Sample and Sample Size
  • 3.6 Instruments of Data Collection
  • 3.7 Methods of Data Analysis
  • 3.8 Reliability and Validity Tests Procedures

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Data Analysis
  • 4.3 Test of Hypotheses
  • Anova Table
  • Interpretation of Anova Results
  • Regression Analysis Table
  • Interpretation of Regression Analysis Results
  • Contingency Table
  • Interpretation of Contingency Table Results
  • Conclusion:
  • 4.4 Discussion on Findings

Chapter Five:

Summary, Conclusion and Recommendations

  • 5.1 Summary of the Study
  • 5.2 Conclusion(s)
  • 5.3 Recommendations
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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