Marketing Of Uziza In Egor Local Government Area Edo State, Nigeria

Project and Seminar Material for Agricultural Economics and Extension

Marketing Of Uziza In Egor Local Government Area Edo State, Nigeria


The study dealt with marketing of uziza in Egor Local Government Area of Edo state. The study was conducted to identify the socio-economic characteristics of respondent, the marketing channels, estimate the determinant of sales, determine the producer’s share of retail price and gross marketing margin, carryout a functional analysis of gross marketing margin and identify the main problems of uziza marketing in the study area. Data were collected through the use of questionnaire supplemented with oral interview and personal observation in the market. Five markets were purposively selected in the local government area and twenty marketers were sampled from each market giving a total sample size of a hundred respondents for the study. Descriptive and budgetary tools were used to analyze data collected. Majority of the marketers interviewed were females(97%), married(68%),within the age group of 41-50years(28%), having only primary education(39%) with less than a year experience(91%) in the trade and have between 6-10years(36%) of business experience.

The study encountered mainly retailers (68%). The price of the leaf was a major determinant of sales with a price elasticity of 0.982. 65.11% of the marketing margin was incurred as cost in marketing the vegetable while 34.89% as profit indicating that for every naira invested in the business, a return of 0.0249 naira was derivable. Packaging and washing (1.91%), transportation (54.05%), storage (0.17%), market charges (8.24%) and tax (0.70%), and marketer’s profit (34.89%) accounted for the difference between the producer’s price and consumer’s price. It was also observed that the marketers faced the problem of high cost of vegetable (30.83%), transportation (25.83%) and post harvest loses arising from storage and preservation problem (24.16%). It was established in this study that uziza leaf marketing is profitable in the study area. Therefore it is recommended that the Government should provide good roads and reduce cost of fuel which will ultimately lower transportation cost and reduce the price of vegetable.

Table Of Contents

  • Title page——–ii
  • Certification——–iii
  • Dedication——–iv
  • Acknowledgments——-v
  • Table of Contents——-vi
  • List of Tables/Figure ——-ix
  • Abstract——–x

Chapter One

  • Introduction
  • 1.1 Statement of Problems—–4
  • 1.2 Objectives of the Study—–5
  • 1.3 Justification of the Study—–5

Chapter Two

  • Literature Review
  • 2.1 The Concept of Marketing—–8
  • 2.2 Agricultural Marketing —–10
  • 2.3 Marketing Channels ——11
  • 2.4 Marketing Chains——12
  • 2.5 Marketing Cost ——13
  • 2.6 Marketing Margins——14
  • 2.7 Marketing Functions —–15
  • 2.8 Marketing Efficiency —–16

Chapter Three


  • 3.1 Study Area——-17
  • 3.2 Scope of Study——-18
  • 3.3 Sampling Technique ——18
  • 3.4 Data Collection ——-18
  • 3.5 Data Analysis——-18

Chapter Four

  • Results And Discussion
  • 4.1 Socio-Economic Characteristics of Respondents–24
  • 4.1.1 Gender of respondents—–24
  • 4.1.2 Age of Respondents——24
  • 4.1.3 Marital Status of Respondent—-25
  • 4.1.4 Educational Status of Respondents—26
  • 4.1.5 Years in Apprenticeship of Respondents—27
  • 4.1.6 Business Experience——28
  • 4.2 Marketing Channel For Uziza—-29
  • 4.3 Determinant of Sales of Uziza Leaf in Egor Local Government Area——30
  • 4.4 Gross Margin Analysis of Uziza Leaf Marketers–32
  • 4.5 Functional Analysis Of Gross Marketing Margin–36
  • 4.6 Problems of Uziza Marketing —–38

Chapter Five

  • 5.0 Summary, Conclusion And Recommendation—39
  • 5.1 Summary——-39
  • 5.2 Conclusion——-40
  • 5.3 Recommendation——40
  • References ——-41
  • Appendix——-43

List Of Tables / Figure

  • Table 1; Chemical Analysis of some leafy vegetables of Southern Nigeria——-2
  • Table 2; Gender of uziza marketers in Egor LGA, Edo State-24
  • Table 3; Age of Uziza Marketers—–25
  • Table 4; Marital Status of Uziza Marketers—26
  • Table 5; Education Status of Uziza Marketers —27
  • Table 6; Years in Apprenticeship—–27
  • Table 7; Experience in Uziza Marketing—-28
  • Table 8: Marketing Channel For Uziza In The Study Area–29
  • Table 9; Determinant of Sales of Uziza in Egor Local Government Area of Edo State——-31
  • Table 10; Aggregate Gross Margin Analysis Of Uziza Leaf Marketers in Egor LGA——33
  • Table 11; Individual gross margin analysis of uziza leaf marketers-34
  • Table 12; Daily sales of uziza leaf in the study area–35
  • Table 13; Functional Analysis Of Gross Marketing Margin-37
  • Table 14; Problems of Uziza Marketers—-38
  • Fig. 1; Pie chart representing Daily sales of uziza leaf in the study area36

Chapter One


In Nigeria, as in other tropical countries of Africa where the daily diet is dominated by starchy staple foods, traditional vegetables are the cheapest and most readily available sources of important proteins, vitamins, minerals and essential amino acids (Okafor 1983). The nutritional importance of this leafy vegetable is evident in the result of proximate analysis of some leafy vegetables by Okafor et al. (1996) showing that vegetables including uziza (piper guineensis) are valuable sources of sodium, potassium, calcium, magnesium, iron, fats and oils, and proteins.

The result showed that uziza (piper guineensis) is very high in moisture content (78. 58%), has high ash content (15.56%), oil (9.3%), protein (18.54%), sodium (3.5ppm), potassium (320ppm), calcium (7.11ppm), magnesium (147ppm), iron (6.12ppm), zinc (2.05ppm) and copper (0.15ppm). The result of this proximate analysis for some other leafy vegetables including bitter leaf (vernonia amygdalina) are prescribed in Table 1 below.

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