Marketing Of Library Services In Academic Libraries

Project and Seminar Material for Library and Information Science

Marketing Of Library Services In Academic Libraries


Objective of the Study


  1. To determine the need for marketing library services in academic libraries in Imo state University, Imo state.

  2. To determine library services for marketing in Academic libraries in Imo state University, Imo state.

  3. To examine the extent of marketing library services in Imo state University, Imo state.

  4. To determine current techniques employed by academic libraries in marketing of library services in Imo state University, Imo state.

  5. To inquire into the competencies required of librarians in marketing of library services in Imo state University, Imo state.

  6. To determine problems militating against marketing of library services in Imo state University, Imo state.

  7. To examine strategies for enhancing marketing of library services in Imo state University, Imo state.

Research Questions


  1. What are the needs for marketing academic library services in Imo state University, Imo state?

  2. What library services are available for marketing in academic libraries in Imo state University, Imo state?

  3. To what extent are library services marketed in academic libraries in Imo state University, Imo state?

  4. What current techniques are employed in marketing of library services in academic libraries in Imo state University, Imo state?

  5. What competencies are required of librarians in marketing of library services in Imo state University, Imo state?

  6. What problems are militating against marketing of library services in Imo state University, Imo state?

  7. What are the strategies to be adopted for the enhancement of marketing of library services in Imo state University, Imo state?

Research Hypothesis


  • Ho: There is no adequate availability of academic libraries services in Imo state University, Imo state
  • Ha: There is adequate availability of academic libraries services in Imo state University, Imo state

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objective of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypothesis
  • 1.6 Significance of the Study
  • 1.7 Scope of the Study
  • 1.8 Limitation of the Study
  • 1.9 Definition of Terms
  • 1.10 Organisations of the Study

Chapter Two:

Review of Literature

  • 2.1 Conceptual Framework
  • 2.2 Theoretical Framework
  • 2.3 Empirical Review

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Population of the Study
  • 3.3 Sample Size Determination
  • 3.4 Sample Size Selection Technique and Procedure
  • 3.5 Research Instrument and Administration
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Validity of the Study
  • 3.9 Reliability of the Study
  • 3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Analysis of Data
  • 4.3 Answering Research Questions
  • 4.4 Test of Hypotheses

Chapter Five:

Summary, Conclusion and Recommendation

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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