Marketing Of Church Services (A Case Study Of Catholic Church In Enugu Metropolis)

Project and Seminar Material for Marketing

Marketing Of Church Services (A Case Study Of Catholic Church In Enugu Metropolis)


Abstract


Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest?

The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc. and the researcher also prefers solutions to these problems.

Every business organization has its aim and objectives and the same involved in marketing of Church Services. The concept of marketing mix are also applicable in Church Service like product putting, promotion and distribution (place).

A number of past-related literatures examined by other studies as it relates to the application of marketing concept in Church Services.

Chapter three deals with the design of the study, the method used in collecting relevant data. It also shows how questionnaire were distributed and the treatment of data and information gathered was analyzed and interpreted.

Finally, the summary of findings, conclusion on the research and recommendation made by the researcher are all in chapter five.

If priests should put the recommendation made into practice, the marketing of Church Services should be improved and the priest should be trained before engaging in Church Services.


Chapter One


Introduction

1.1 Background of Study

The Church as a Universal Entity has from the beginning of history of man exalted must influence in the development of humanity. The Church (Dr. Ludwig Ott: 270) is a designation for the Christian Cult – structure since the beginning of the fourth, century. In the profane sense it designates the assembly of the people, the civil community or any kind of gathering of people. But in the religion sense it mans the community of God. Other synonymous designation is the kingdom of heaven, kingdom of God, house of God. But the Roman Catechism supported by St. Augustine (Ps. 149.3) gives the following definition of the concept “The Church is the faithful of the whole world”.

In the contemporary, we have the Churches in every nook and cranny of the world. Each without doubt has gone into massive, advertising with commercial jingles and messages competing for our attention daily.

The Catholic Church is not left out in this drive; she has embraced the whole teachings of Christ for marketing all over the religious, economic, social, political and even cultural teachings is in the market.

In the Mystic Corporis Pope Pius XII Encyclical 1943 descripted the true Church of Christ as the holy catholic, Apostolic, Roman Church. And St. Paul in one of his teaching says that believer (Church) is the body of Christ and that Christ is the Head of the body, therefore he vividly depicts the inner spiritual connection between Christ and his Church restored by faith, charity and grace.


1.2 Statement of the Problem

Virtually in every street of our urban towns as well as in the rural, there are one form of Church or the other. Obviously, these Churches have one common theme. Mass evangelization. They preach good virtues. And no matter the number of services they hold, so is the Church ground filled to the brim epitomize mass fellowship. Good fellowship indeed.

But a look at the other side of the story is like opening a can of warm – corruption, bribery, armed robbery, prostitution, child sells. The lise is endless. Then an aid scholar will be forced to imagine where this evil perpetrator comes from. Is it not the same “Good follower” that indulges in this crime.

Indeed, it is the phenomena that lured the researcher to dive in as the unearth the problems associated in marketing of church services using church in Enugu Diocese as case study.


1.3 Objective of the Study

From all that has been written above, it is the aim of this study to take a segment of the Church Services provider and to study the approaches of Churches to their members.

  1. To identify the problems associated in the marketing of Church Services.
  2. If the church members are satisfied with the service provided by the church.
  3. To understand and evaluate the activities provided by the church.
  4. Whether or not the church service providers apply effective marketing of church services to members.
  5. To formulate marketing of service strategies and make recommendation that would be more effective in the marketing of Church Services.
  6. To proffers solutions to these problems.
  7. What are their effects
  8. What are the remote and immediate causes.

1.4 Significance of the Study

The marketing of Church Services is very cardinal in shaping the socio-cultural pattern of our life. From the day man was created and put in the Garden of Eden, she has code of conduct to abide by. The psychological life is also influenced by the church.

Infact, the manifestation of the Church Services was discerned from the consequently, we regard this topic as relevant and useful.

  1. It is expected to provide additional insight to the problems and service as research experience upon which further policies could be guided for efficient and effective marketing of services.
  2. It is expected to guide prospective Pastors and preachers on their vocation.
  3. It is expected to add to the growing body of literature on this subject.

1.5 Research Questions

It is the objective of the study to fully understand and give answers to the follow research questions:

  1. What are the consequence of Church Services on social economic and marketing development in Enugu Metropolis?
  2. What marketing activities should be put in place to address the problem of Church Service in Enugu?
  3. How is the relation between members and the church authority?
  4. Does the church provide the necessary service to its members?
  5. What are the reactions of members as regards to the services provided by the church?
  6. What is the amount of time spent in providing the Church Services?
  7. What are the solution to the problems?

1.6 Research Hypothesis

H0: Church Service tends not to be most facilitating factor in social marketing economic, marketing development in Enugu.

HA: Church Service tends to be most facilitating factor in social marketing economic, marketing development in Enugu.


1.7 Scope of the Study

This study focuses on selected Catholic Churches in Enugu Metropolis comprising of only Catholic Churches in Enugu North and Enugu East.


1.8 Limitations of the Study

The following were the constraints the researcher encountered while carrying out this research:

a) Availability of Research Material:

The research material available to the researcher is insufficient, thereby limiting the study

b) Time:

The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.

c) Finance:

The finances at the disposal of the researcher was very limited as such could not finance a broader scope of the study


1.7 Operational Definition of Terms

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation

Church

The Christian Church is an ecclesiological term generally used by Protestants to refer to the whole group of people belonging to Christianity throughout the history of Christianity

Church services

A church service (also called a service of worship, or simply aservice) is a formalized period of communal worship in Christian tradition. It often but not exclusively occurs on Sunday, or Saturday in the case of those churches practicing seventh-day Sabbatarianism.


Chapter Five


Summary, Conclusion and Recommendation

5.1 Summary

In this study, our focus was to examine marketing of church services using catholic church in Enugu metropolis as a case study. The study specifically was aimed at identifying the problems associated in the marketing of Church Services; If the church members are satisfied with the service provided by the church; understand and evaluate the activities provided by the church; Whether or not the church service providers apply effective marketing of church services to members; formulate marketing of service strategies and make recommendation that would be more effective in the marketing of Church Services; proffers solutions to these problems.; What are their effects; and What are the remote and immediate causes.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 280 responses were validated from the enrolled participants where all respondent are members and officials of the 6 selected Catholic churches in Enugu North and East.


5.2 Conclusion

Based on the finding of this study, the following conclusions were made:

  1. The consequence of Church Services on social economic and marketing development in Enugu Metropolis is that: It hinders members from adhering to their working and business hour because they want to attend all the masses/services in the church; It sometimes lead to broken homes when either couples don’t have time for each other again due to consistent church services; It sometimes lead to family quarrel; When members are not well monitored especially the youths, church services can be used as an excuse to carryout immoral activities such as prostitution, stealing, pre-marital sex and can as well lead to unwanted pregnancy. etc
  2. The marketing activities that should be put in place to address the problem of Church Service in Enugu includes: Advertisement Through the Use of Media; The Use of Posters, Billboards and Banners; The Use of Platform, Transit and Terminal Posters; The Use of Personal Selling; The Use of Greeters and Ushers; and the use of Street Evangelism.
  3. The relationship between members of the church and the church authority is cordial.
  4. The church provide the necessary service to its members
  5. The members are satisfied as regards the services provided by the church.
  6. Church Service tends not to be most facilitating factor in social marketing economic, marketing development in Enugu.

5.3 Recommendation

Based on the responses obtained, the researcher proffers the following recommendations:

  1. Church services should be regulated in order not to affect the business timing of members.
  2. Church services should provide the people with the necessary truth to grow not only their spiritual lives but also their moral lives
  3. Repentance and salvation should be preached during church services to help curtail the rate of crime in the society
  4. Church leaders should practice what they preach
  5. The proper marketing strategies should be adopted by Churches in Enugu State in other to reach out to the masses.

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