Marketing Of Agricultural Products In Anambra State (A Case Study Of Selected Local Government Areas In Anambra State)

Project and Seminar Material for Marketing

Marketing Of Agricultural Products In Anambra State (A Case Study Of Selected Local Government Areas In Anambra State)


Abstract


This study was conductor or treated to know the improvement in “Marketing of agricultural products in Anambra State”. A case study of selected local government area in Anambra State. The research work handles the general concept of marketing from the beginning and tailors its diversion down to the marketing concept with an overall view of marketing of Agricultural product in Anambra State. It traded history of man with consumption patterns of cash and food crops. The early man was based primarily on subsistence economy until recently when they started appreciating the importance of market economy, where exchange was bedrock of all transactions.

The population of this study was drawn from four towns in Ogbaru Local Government Area. This was down to get the constituencies equally represented.

The points considered include the assessment of the nature of road network, the storage facilities, assessment of the knowledge price system in marketing of their products and finding their level of education.

The information for this work was collected from the questionnaire distributed to the study group. The return was two out of 100(100%).

The frequency distribution table was used in data analysis. Result gotten after analysis of the data revealed that the marketing of agricultural products in Ogbaru Local Government Area is faced with a lot of marketing problems.


Chapter One


1.0 Introduction

Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services involved in moving food and other farm products from the producer to the final consumer in another development, marketing is defined as:

The human activating directed at satisfying need and want through exchange process. It can also be defined as’’ the process in a society by which the demand structure for economic good and service is anticipated, enlarged and satisfied through the conception, promotion, exchange and physical distribution of such good and services in socially responsible manner.

In recent time, the problems encountered by farmers in the marketing of agricultural products include storage, logistics, promotion and lack of marketing mix. Inadequate or poor storage facilities have made the products to deteriorate easily and never to last for longer period. Some farmers do not even have storage for their products, those who have lack the method of preservation but with planed and comprehensive scheme for good nationwide storage and bulk ware housing for coco – yam, yam, cassava including seeding for replanting could be preserved all the year round. The need for these facilities is easily recognized in view of the enormous waste and acute price instability cause by the agricultural product. Some farmers do not know their customers, where to shift their products due to the fact that marketing research is not practiced. Unreliable population figure, lack of statistical records to indicate the age, income group, educational level and the social norms make the farmers not to know the actual place to shift their products

Lack of access to good road and transpiration system has hindered agricultural product distribution. Some framers see vehicles e.g one in a day, while some have to walk many kilometer before sending the product to their destination, some may also get damaged along the way. The idea of marketing mix is lacked by the farmers and the mix includes product, price, promotion and physical distribution. The interest of customers should be considered by the farmers before determined the kind of product to produce and introduce to the market for specific groups and according to the tastes and standards. Even in development countries this technique is applied by the government to decide WHAT, WHEN, and WHERE, some social amenities are provided for the development programmers. The uncertainty and price fluctuation faced by the framers do not have specific price for their product generally and in most cases the price are determined by the number of buyers and sellers


1.1 Background of the Study

In the past, production was for consumption and inters house hold exchange and was therefore primary, of subsistence in nature and made little or no room for specialization because farmers produce all they needed. Barter system of exchange involved the exchange of a commodity for goods. This type of exchange system is disadvantageous in that it is clumsy and it wastes time. It depends entirely on double coincidence of wants in the sense that the buyer does not only find the seller who has what he (the buyer) has for exchange

Presently, there are change of marketing system through money system. This help to build up large farmers as the agricultural production and marketing specialist.

More market are been set for the marketing of agricultural products at the large farmers produced more products. These markets help to recognize marketing of agricultural products in anambra state.


1.2 Statement of Problem

The development of agricultural is as old and closely associated with the evolution of mankind since food is one of the essentials of life. But it is better truth to note that agricultural, which before the discovery of oil in Nigeria was the largest earner of foreign exchange for the nation, has not been given adequate attention and marketing of agricultural products have been affected by many factors, it is believed that efficient marketing of agricultural products will encourage and motivate our local farmers to invest more on agriculture. But this will be impossible if some of the problems facing the marketing of agricultural product are lift un-attended to, through this study, we intend to determine the effect of storage and transportation over the marketing of agricultural products in anambra state.

  1. What are the mode of transportation used in the distribution of products in this area?
  2. How do they affect production and marketing of agricultural product? Also what are the modes of storage used in the presentation of products in the state?
  3. Do the methods reduce waste? What are the effects on price of goods?

1.3 Purpose of Study

The objective for which this study was carried out were;

  1. To determine the effect of storage, transportation and efficient marketing of agricultural products
  2. To examine the effort of price and availability of these products to the area where they may be needed
  3. To make recommendations for further studies based or findings.

1.4 Significance of Study

From the statement of problem, it is know that the framers in anambra state face two major problem of the sate and transportation in the process of marketing their farm products.

The role of transportation in the agricultural development stated that from time immemorial agriculture and transportation have co-existed inseparably because the source of food and economic produce must be reasonably accessible and on being collected and distributed to markets and factories where they are needed.

Economic theories argue that production is complete when goods get to the hand of the ultimate consumers or users and in this senesce the study of storage and transportation Problems in marketing become most inevitable since storage and transportation is not primary importance in the market of foodstuffs. The problem they pose should be investigated and of improvement suggested.


1.5 Research Questions

To successfully answer the above question from the statement of the problem a research is needed on them, and this study is studed to carry out a research on them and find out what impact those problems have on the marketing of agricultural products in the area of study includes.

  1. What crops do farmers in anambra state produce?
  2. How do they store their products?
  3. What do the farmers use in storing their products?
  4. Are the store products usually attracted by the pests?
  5. How far is the point of production to the nearest place?
  6. How does the mode of transportation affect sales?
  7. What means do the farmers use for their product to the market place?
  8. Do storage and transportation affect the price of the products?

1.6 Scope of the Study

The scope of the study is the marketing of agricultural products in anambra state through there were many areas connected with this, the researcher hard settled with selected local government area in anambra state. This researcher study was limited to geographical area of anambra state and its environment.

Anambra state was considered a good study because this is a state with the great member of farmers or producers of agricultural product hence considered the marketing of agriculture product in some marketing.

In addition to being one of the largest states marketing agricultural product, there are some number of markets being considered like ose market Onitsha, okiti market, ogbaru, atani market and others

With regards to the population of anambra state and with it having the number of agricultural product, in the markets, the researcher was convinced that the information gathered from this market and farmers would be good enough to describe the marketing of agricultural products in anambra state.


Chapter Five


Summary of Research Findings, Recommendations and Conclusion

5.1 Summary of Research Findings

Although the research has summarized the research findings a little touch to be made on the side of overviews of the entire research work.

In the research carried out in this work it was discovered that a well designed structured and marketing of agricultural product is away from disseminating information about a product and as such helps to promote agricultural product activities in the country.

From the research finding it was discovered that agricultural product is not the main course of price increment rather it contribute in its minute way to the increase in the total cost of product.


5.2 Recommendations

At this part, it is important to map out solution to solve the problems associated in market of agricultural product in an economy especially in Ogbaru, local government area which the researcher are of studying.

However if urgent attention is given, the following recommendations will help in solving problems affecting effective marketing of agricultural product in an economy.

  1. There should be adequate feeder roads from the rural based Agro-industries to the major reads to ease transportation problems faced by the farmer and other road used.
  2. There is need for adequate marketing information so that farmers will be aware of any change.
  3. Stable price for agriculture produce should be enforced in other to encourage farmers to increase their output.
  4. Adequate storage facilities should be provided to the food producing areas to wipe the problems of inadequate storage facilities by farmers.
  5. Adult education program should be in progress in food producing areas to wipe out illiteracy from the affected area. This would eliminate the problem of illiteracy in marketing of agricultural product.
  6. Produce farmers cooperative society should be established to take care of marketing the product and gain some benefit from the government which will increase output and income farmers.

5.3 Conclusion

From the going analysis the following conclusion could be arrived within the limit of the study.

  1. There is a very high cost of transportation fare
  2. Marketing activities are mostly carried out by carrying product on head to the market.
  3. Farmers store their yam in the traditional storage in urban and grain pot.
  4. Poor road transport facilities is a contributing factor in marketing of agricultural products.
  5. Almost all the farmers are illiterate thus affecting the effective marketing of agricultural product.
  6. Price id through bargain.

5.4 Limitations

  1. Student should be given enough time in other to carry out the research property.
  2. Management should assist the student so that money will not be a reason for not conducting a research very well. Finally staff should endure that questionnaire were submitted at the right time.

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