The Influence Of Packaging On The Marketing Performance Of Cosmetics Goods Manufacturers

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The Influence Of Packaging On The Marketing Performance Of Cosmetics Goods Manufacturers


Abstract


The topic of this research work is the influence of packaging on the marketing performance of cosmetic goods manufacturers Aba, Abia State was carried out to investigate the influence of packaging on marketing performance of cosmetic goods. To achieve the purpose of this study, the quasi-experimental research design was adopted to study three selected forms of cosmetic goods manufacturers. The primary data was collected from the respondents using the questionnaire. After a critical analysis of the data collected, the hypothesis were tested using analysis of variance (ANOVA) with the aid of statistical product and service solution (SPSS) packaging and the following findings were realized: There is a relationship between product packaging and the marketing performance of cosmetic goods manufacturers, moderating factors do regulate the relationship between packaging and marketing performance of business firm, based on these findings the following were recommended: packaging should be looked upon as a profit builder or sales innovator rather than as a cost cutting tool or a production problem.

Again, cosmetics manufacturers should liase with use of their products package so as to enable them know when there is need for improvement.


The Influence Of Packaging On The Marketing Performance Of Cosmetics Goods Manufacturers


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The Influence Of Packaging On The Marketing Performance Of Cosmetics Goods Manufacturers


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1. Prepare For Questions:

If you are preparing for questions that may be asked during your defense, then your answers will flow smoothly and effectively. This will prove your knowledge on the subject e.g “The Influence Of Packaging On The Marketing Performance Of Cosmetics Goods Manufacturers“, and strengthening your argument. Ask friends and family, read your work for them to listen to your presentation, and write down questions. You may be lucky the panel will ask you those you have already prepared on.

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Summarizing your chapters will help keep your audience focused because it is easy for a mind to drift, so providing summaries will ensure your panel will follow along, even if they lose focus for a brief moment. Visual aides, such as graphs and power-point presentations can be very helpful. If you are going to use these, make sure you will practice your presentation with them.

3. Be Confident in Your Research Work:

Not knowing your topic “The Influence Of Packaging On The Marketing Performance Of Cosmetics Goods Manufacturers” inside out will cause you to struggle and ultimately fail with your defense. You need to know the subject from every angle to ensure you are fully prepared for any question that may come your way.

4. Conclusion:

Reinforce your findings to conclude your defense. The finale of your presentation should focus on proving the work that has been done. You may need to recap on what has changed and remained unchanged, if is necessary.

5 . Listen:

Before you get defensive or recite a particular answer, make sure you truly understand the question being asked. Being a good listener is an important quality, because providing an inaccurate or off-topic answer will also weaken the validity of your paper.


Frequently Asked Questions


What influences a product’s packaging design and branding?

These are some of the key factors that influence a product’s package design and branding. With constant innovation in design and printing, packaging has become a key influencer in the market and helps attract the right attention amongst a hoard of other products.

What is the packaging cost of a cosmetic product?

In the cosmetics industry, it is estimated that the packaging cost of some products may be as high as 40% of its product’s selling price. Make smart packaging decisions in order to reduce the product’s selling price and possibly lead to higher profits due to increase in sales.

What is the importance of product packaging?

Protection: Packaging of the product is done to protect it from damage during shipping and handling, and to lessen the decaying in case the product is exposed to foul air or other harmful factors by accident. Design & Structure: Good packaging design and proper structure can add value to a product.

How to reduce the cost of packaging your products?

Make smart packaging decisions in order to reduce the product’s selling price and possibly lead to higher profits due to increase in sales. Re-designing: Developing an entirely new package for your product can be expensive. 

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