Influence Of Celebrity Endorsement On Electorates Voting Choice

Project and Seminar Material for Political Science

Influence Of Celebrity Endorsement On Electorates Voting Choice


Objectives of the Study


  1. To find out if the electorate can be influenced by celebrity political party endorsement.
  2. To determine the extent of celebrity influence on the choice of candidate.
  3. To analyze how effective is celebrity endorsement strategy is in influencing the choice of candidate.

Research Questions


  1. Can the electorate be influenced by celebrity candidate endorsement?
  2. To what extent can the electorate be influenced by the choice of candidate?
  3. How effective is celebrity endorsement strategy in influencing electorate choice of candidate?

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