Influence Of The Advertisement Of Body Enhancement Products On Instagram On The Patronage Of University Undergraduate Students

Table of Content

Chapter One: Introduction

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Objective of the Study
• 1.4 Research Questions
• 1.5 Research Hypothesis
• 1.6 Significance of the Study
• 1.7 Scope of the Study
• 1.8 Definition of Terms

Chapter Two: Review of Literature

Review of Literature

• 2.1 Conceptual Framework
• 2.2 Theoretical Framework
• 2.3 Empirical Review
• 2.4 Summary of Literature Review

Chapter Three: Methodology

Methodology

• 3.0 Introduction
• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample Size
• 3.4 Sampling Technique
• 3.5 Instrument for Data Collection
• 3.6 Validity of the Instrument
• 3.7 Reliability of the Instrument
• 3.8 Method Of Data Collection
• 3.9 Method of Data Analysis
• 3.10 Ethical Consideration

Chapter Four: Data Presentation and Analysis

Data Presentation and Analysis

• 4.0 Introduction
• 4.1 Demographic Analysis
• 4.2 Analysis of the influence of Instagram advertisement on the visibility and awareness of body enhancement products among university undergraduate students
• 4.3 Analysis of the influence of Instagram advertisement on the increase of undergraduate student’s purchase intention of body enhancement products
• 4.4 Analysis of the influence of Instagram advertisement on the brand loyalty of body enhancement products among university undergraduate students
• 4.5 Analysis of the influence of Instagram advertisement on the actual purchase of body enhancement products among university undergraduate students
• 4.6 Test of Hypotheses
• 4.7 Discussion of Finding

Chapter Five: Summary

Summary

• 5.1 Introduction
• 5.2 Summary
• 5.3 Conclusion
• 5.4 Limitations of the Study
• 5.5 Recommendations
• 5.6 Suggestions for Further Studies
• References
• Appendix
• Questionnaire

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